What's Eating Gilbert Grape Audience in United States

What's Eating Gilbert Grape logo

What's Eating Gilbert Grape has an estimated audience of 1,311,645 people in United States. 80.5% are female, 19.5% are male, average age 38.1. Top brand affinities: Corona (band), Hooked on Phonics, Theocracy, Elsword, Ricky Stenhouse, Jr..

Top brand affinities include Corona (band), Hooked on Phonics, Theocracy, with strongest over-indexing on Corona (band) (20× the country average). Demographically, the What's Eating Gilbert Grape audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of What's Eating Gilbert Grape fans

Demographic split for What's Eating Gilbert Grape audience in United States
MetricValue
Female80.5%
Male19.5%
Average age38.1
Estimated audience size1,311,645

Audience persona

The typical What's Eating Gilbert Grape fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Corona (band).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What's Eating Gilbert Grape audience
BrandAffinityCategory
Corona (band)20×Music & Radio
Hooked on Phonics31.38×Kids & Family
Theocracy20×Music & Radio
Elsword20×Games
Ricky Stenhouse, Jr.20×Sports
Home construction1.64×Home & Garden
Huánuco12.03×Travel & Leisure
Grammarly5.16×Business & Career
The Nice Guys8.92×Movies & TV
Go Go's10.85×Music & Radio
Pai gow20×Games
Home equity1.73×Home & Garden
Kazuo Ishiguro15.26×Literature
Scientific skepticism15.21×Politics & Society
Klingspor's Woodworking Shop20×Shopping
Home staging3.77×Home & Garden
Nipsey Hussle4.18×Music & Radio
John Havlicek11.03×Sports
3D printing1.69×Technology & Electronics
Kansas1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What's Eating Gilbert Grape audience
TraitClusterScore
Luxury OrientationPREMIUM3.2
Risk AppetiteTHRILL1.71
TraditionCONSERVATISM1.49
SustainabilityBALANCE1.33
MindfulnessBALANCE1.28
SpiritualityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for What's Eating Gilbert Grape
CountryShare
United States28.5%
Italy5.7%
United Kingdom4.9%

See What's Eating Gilbert Grape audiences in other countries

More Drama audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for What's Eating Gilbert Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.