Rascasse Audience Intelligence

What's Eating Gilbert Grape Audience in United States

A data profile of the people who buy, follow and care about What's Eating Gilbert Grape in United States — modelled from more than twelve digital signal sources. What's Eating Gilbert Grape has an estimated audience of 1,283,874 people in United States.

#1401among Movie / TV Show / Series in United States#3412in Movies & TV

The average What's Eating Gilbert Grape fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Punch-Drunk Love, Silver Linings Playbook, Rain Man, with strongest over-indexing on Punch-Drunk Love (147.56× the country average).

Demographically, the What's Eating Gilbert Grape audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What's Eating Gilbert Grape fan in United States is more female, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Punch-Drunk Love.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What's Eating Gilbert Grape profile in United States.

Audience size
1.3M
in United States
Gender
80.5%♀
19.5% male
Age
38.1
average years
Country rank
#19885
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What's Eating Gilbert Grape viewers

80.5% are female, 19.5% are male, average age 38.1.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for What's Eating Gilbert Grape audience in United States
MetricValue
Female80.5%
Male19.5%
Average age38.1
Estimated audience size1,283,874
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the What's Eating Gilbert Grape audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3921%
40-4918%
50+20%
Fig. 04

Worldwide distribution

26.1%

of the worldwide What's Eating Gilbert Grape audience comes from United States.

Worldwide audience distribution share by country for What's Eating Gilbert Grape
CountryShare
United States26.1%
Italy6.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What's Eating Gilbert Grape audience in United States is strongest.

Fig. 05

Top regions by affinity

What's Eating Gilbert Grape fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.25×
02West Virginia~8K1.25×
03Kentucky~20K1.24×
04Iowa~10K1.20×
05Arkansas~10K1.19×
06New Mexico~8K1.15×
07Utah~10K1.14×
08Indiana~30K1.13×
09South Dakota~3K1.13×
10North Dakota~3K1.13×
11Idaho~7K1.11×
12Montana~4K1.10×
13Missouri~20K1.09×
14Kansas~10K1.09×
15Ohio~40K1.08×
16Alaska~3K1.06×
17Nebraska~7K1.05×
18Arizona~30K1.04×
19Tennessee~30K1.04×
20Oregon~20K1.04×
21Maine~5K1.04×
22California~100K1.03×
23Texas~100K1.01×
24Mississippi~10K1.01×
25Pennsylvania~40K1.00×
26Michigan~30K1.00×
27Washington~30K1.00×
28Minnesota~20K0.99×
29Alabama~20K0.99×
30Vermont~2K0.99×
31Wisconsin~20K0.97×
32New Hampshire~5K0.97×
33Colorado~20K0.96×
34Louisiana~20K0.96×
35Illinois~40K0.94×
36North Carolina~40K0.93×
37Nevada~10K0.91×
38Georgia~40K0.90×
39Virginia~30K0.90×
40South Carolina~20K0.88×
41Massachusetts~20K0.87×
42Rhode Island~4K0.87×
43Delaware~3K0.87×
44Connecticut~10K0.85×
45New York~60K0.83×
46New Jersey~30K0.83×
47Hawaii~5K0.81×
48Florida~70K0.76×
49Maryland~20K0.76×
50Washington, District of Columbia~3K0.66×
Fig. 06

Affinity by region

Affinity by region — What's Eating Gilbert Grape, United States
0.66×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What's Eating Gilbert Grape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What's Eating Gilbert Grape audience
#·InterestCategoryAffinity×
01Punch-Drunk LoveMovies & TV147.56×
02Silver Linings PlaybookMovies & TV89.55×
03Rain ManMovies & TV83.01×
04American Beauty (1999 film)Movies & TV53.95×
05A Beautiful Mind (film)Movies & TV46.23×
06Sleepless in SeattleMovies & TV36.07×
07Chuck BerryMusic & Radio27.83×
08My Big Fat Greek WeddingMovies & TV24.48×
09Vanessa ParadisMusic & Radio22.75×
10Boogie NightsMovies & TV20.00×
11Armageddon (1998 film)Movies & TV20.00×
12Face/OffMovies & TV20.00×
13Skate shoeFashion & Accessoires19.56×
14ElectrocardiographyHealth16.81×
15End of WatchMovies & TV16.34×
16Lily-Rose DeppMovies & TV16.04×
17Daniel Day-LewisMovies & TV11.54×
18Rami MalekMovies & TV9.95×
19Doctor of MedicineBusiness & Career7.52×
20Obsessed (2009 film)Movies & TV6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What's Eating Gilbert Grape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What's Eating Gilbert Grape audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
SpiritualityBALANCE1.51×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What's Eating Gilbert Grape audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.84×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What's Eating Gilbert Grape have in United States?

What's Eating Gilbert Grape has an estimated audience of 1,283,874 people in United States, concentrated in California and Texas.

02

What is the gender split and age of What's Eating Gilbert Grape viewers?

80.5% of What's Eating Gilbert Grape fans are female, 19.5% are male, with an average age of 38.1 years.

03

Which brands do What's Eating Gilbert Grape fans like most?

What's Eating Gilbert Grape fans show strongest brand affinity for Punch-Drunk Love (147.56×), Silver Linings Playbook (89.55×), and Rain Man (83.01×) over the country average.

04

Where do What's Eating Gilbert Grape fans live in United States?

What's Eating Gilbert Grape fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do What's Eating Gilbert Grape fans also like?

Beyond What's Eating Gilbert Grape itself, the audience over-indexes on Silver Linings Playbook (89.55×), Rain Man (83.01×), American Beauty (1999 film) (53.95×), and A Beautiful Mind (film) (46.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for What's Eating Gilbert Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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