What's Eating Gilbert Grape Audience in United States
What's Eating Gilbert Grape has an estimated audience of 1,311,645 people in United States. 80.5% are female, 19.5% are male, average age 38.1. Top brand affinities: Rain Man, Punch-Drunk Love, American Beauty (1999 film), Napoleon Dynamite, Sleepless in Seattle.
Top brand affinities include Rain Man, Punch-Drunk Love, American Beauty (1999 film), with strongest over-indexing on Rain Man (79.06× the country average). Demographically, the What's Eating Gilbert Grape audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of What's Eating Gilbert Grape fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 38.1 |
| Estimated audience size | 1,311,645 |
Audience persona
The typical What's Eating Gilbert Grape fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Rain Man.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rain Man | 79.06× | Movies & TV |
| Punch-Drunk Love | 83.82× | Movies & TV |
| American Beauty (1999 film) | 48.22× | Movies & TV |
| Napoleon Dynamite | 23.01× | Movies & TV |
| Sleepless in Seattle | 42.04× | Movies & TV |
| A Beautiful Mind (film) | 38.1× | Movies & TV |
| Scooby-Doo | 7.01× | Movies & TV |
| Daniel Day-Lewis | 20× | Movies & TV |
| Lily-Rose Depp | 20.34× | Movies & TV |
| Silver Linings Playbook | 27.52× | Movies & TV |
| My Big Fat Greek Wedding | 31.38× | Movies & TV |
| Chuck Berry | 26.85× | Music & Radio |
| Kia Sportage | 20× | Cars & Mobility |
| Boogie Nights | 20× | Movies & TV |
| Whole grain | 13.01× | Food & Beverages |
| Armageddon (1998 film) | 20× | Movies & TV |
| Luxury Travel | 10.66× | Travel & Leisure |
| Vanessa Paradis | 26.01× | Music & Radio |
| Rami Malek | 12.03× | Movies & TV |
| Boston Marathon | 11.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.2 |
| Risk Appetite | THRILL | 1.71 |
| Tradition | CONSERVATISM | 1.49 |
| Sustainability | BALANCE | 1.33 |
| Mindfulness | BALANCE | 1.28 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Italy | 5.7% |
| United Kingdom | 4.9% |
See What's Eating Gilbert Grape audiences in other countries
- What's Eating Gilbert Grape — Germany
- What's Eating Gilbert Grape — United Kingdom
- What's Eating Gilbert Grape — France
- What's Eating Gilbert Grape — Italy
- What's Eating Gilbert Grape — Spain
- What's Eating Gilbert Grape — Brazil
- What's Eating Gilbert Grape — Japan
- What's Eating Gilbert Grape — South Korea
- What's Eating Gilbert Grape — India
More Drama audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for What's Eating Gilbert Grape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.