A data profile of the people who buy, follow and care about Hall Pass in United States — modelled from more than twelve digital signal sources. Hall Pass has an estimated audience of 529,846 people in United States.
The average Hall Pass fan in United States is 27.0 years old, more female, and lives primarily in Utah.
The audience is concentrated in Utah, California, Texas.
Top brand affinities include John Malkovich, Alexandra Daddario, Anne Hathaway, with strongest over-indexing on John Malkovich (245.71× the country average).
Demographically, the Hall Pass audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hall Pass fan in United States is more female, around 27.0 years old, with strong Mindfulness tendencies and a notable affinity for John Malkovich.
The key figures that characterise the Hall Pass profile in United States.
59.3% are female, 40.7% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 27.0 |
| Estimated audience size | 529,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 27% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 3% |
of the worldwide Hall Pass audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.6% |
| United Kingdom | 7.2% |
| Canada | 4.6% |
Where the Hall Pass audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~40K | 9.58× | |
| 02 | Nebraska | ~4K | 1.55× | |
| 03 | Missouri | ~10K | 1.18× | |
| 04 | Iowa | ~5K | 1.15× | |
| 05 | West Virginia | ~3K | 1.15× | |
| 06 | Kansas | ~5K | 1.12× | |
| 07 | Kentucky | ~7K | 1.09× | |
| 08 | Arkansas | ~4K | 1.01× | |
| 09 | South Dakota | ~1K | 0.99× | |
| 10 | North Dakota | ~1K | 0.99× | |
| 11 | Virginia | ~10K | 0.96× | |
| 12 | Idaho | ~2K | 0.96× | |
| 13 | Rhode Island | ~2K | 0.96× | |
| 14 | Pennsylvania | ~20K | 0.93× | |
| 15 | New Mexico | ~2K | 0.93× | |
| 16 | Montana | ~1K | 0.92× | |
| 17 | Wyoming | <1K | 0.92× | |
| 18 | Indiana | ~8K | 0.89× | |
| 19 | Ohio | ~10K | 0.88× | |
| 20 | Tennessee | ~9K | 0.88× | |
| 21 | Oklahoma | ~5K | 0.86× | |
| 22 | Delaware | ~1K | 0.86× | |
| 23 | Michigan | ~10K | 0.84× | |
| 24 | Arizona | ~9K | 0.83× | |
| 25 | New Hampshire | ~2K | 0.83× | |
| 26 | Alaska | <1K | 0.83× | |
| 27 | Wisconsin | ~6K | 0.82× | |
| 28 | Mississippi | ~3K | 0.82× | |
| 29 | Texas | ~40K | 0.80× | |
| 30 | Illinois | ~10K | 0.80× | |
| 31 | Massachusetts | ~8K | 0.79× | |
| 32 | South Carolina | ~6K | 0.79× | |
| 33 | Minnesota | ~6K | 0.79× | |
| 34 | Colorado | ~6K | 0.78× | |
| 35 | Connecticut | ~4K | 0.78× | |
| 36 | Louisiana | ~5K | 0.77× | |
| 37 | Alabama | ~6K | 0.76× | |
| 38 | Nevada | ~4K | 0.76× | |
| 39 | North Carolina | ~10K | 0.74× | |
| 40 | Maine | ~1K | 0.73× | |
| 41 | New Jersey | ~9K | 0.70× | |
| 42 | Oregon | ~4K | 0.70× | |
| 43 | Georgia | ~10K | 0.69× | |
| 44 | Washington | ~7K | 0.69× | |
| 45 | Maryland | ~6K | 0.68× | |
| 46 | California | ~40K | 0.67× | |
| 47 | Hawaii | ~1K | 0.67× | |
| 48 | New York | ~20K | 0.66× | |
| 49 | Washington, District of Columbia | ~1K | 0.66× | |
| 50 | Florida | ~20K | 0.65× |
The strongest cross-interests of the Hall Pass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Malkovich | Movies & TV | 245.71× | ||
| 02 | Alexandra Daddario | Movies & TV | 116.93× | ||
| 03 | White Collar | Movies & TV | 97.94× | ||
| 04 | 22 Jump Street | Movies & TV | 88.84× | ||
| 05 | Sausage Party | Movies & TV | 80.25× | ||
| 06 | Borat | Movies & TV | 60.08× | ||
| 07 | TravelCenters of America | Travel & Leisure | 44.77× | ||
| 08 | Michael Fassbender | Movies & TV | 35.16× | ||
| 09 | Cate Blanchett | Movies & TV | 31.48× | ||
| 10 | Anne Hathaway | Movies & TV | 28.78× | ||
| 11 | Kate Beckinsale | Movies & TV | 25.76× | ||
| 12 | Mila Kunis | Movies & TV | 23.53× | ||
| 13 | Phil Collins | Music & Radio | 23.45× | ||
| 14 | Kaley Cuoco | Movies & TV | 22.94× | ||
| 15 | Jason Momoa | Movies & TV | 22.48× | ||
| 16 | Margot Robbie | Movies & TV | 22.21× | ||
| 17 | Elizabeth Banks | Movies & TV | 20.00× | ||
| 18 | Sacha Baron Cohen | Movies & TV | 20.00× | ||
| 19 | Austin Powers (film series) | Movies & TV | 20.00× | ||
| 20 | Love's Travel Stops & Country Stores | Shopping | 14.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.74× | |
| Spirituality | BALANCE | 1.30× | |
| Patriotism | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.67× | |
| Luxury Orientation | PREMIUM | 0.70× |
Hall Pass has an estimated audience of 529,846 people in United States, concentrated in Utah and California.
59.3% of Hall Pass fans are female, 40.7% are male, with an average age of 27.0 years.
Hall Pass fans show strongest brand affinity for John Malkovich (245.71×), Alexandra Daddario (116.93×), and Anne Hathaway (28.78×) over the country average.
Hall Pass fans in United States are most concentrated in Utah (reach ~40K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Hall Pass itself, the audience over-indexes on Alexandra Daddario (116.93×), Anne Hathaway (28.78×), White Collar (97.94×), and 22 Jump Street (88.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hall Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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