Hot Tub Time Machine Audience in United States

Hot Tub Time Machine has an estimated audience of 950,942 people in United States. 45.6% are female, 54.4% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Hooked on Phonics, Johns Hopkins School of Nursing, Gofobo, Knauf Insulation.
The average Hot Tub Time Machine fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Hooked on Phonics, Johns Hopkins School of Nursing, with strongest over-indexing on Horeca (139.63× the country average). Demographically, the Hot Tub Time Machine audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Hot Tub Time Machine fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 43.6 |
| Estimated audience size | 950,942 |
Audience persona
The typical Hot Tub Time Machine fan in United States is balanced, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Horeca.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,018 | 1× |
| Texas | 77,381 | 0.95× |
| Florida | 52,780 | 0.82× |
| New York | 44,520 | 0.84× |
| Illinois | 33,391 | 1.05× |
| Pennsylvania | 32,588 | 1.02× |
| Ohio | 31,485 | 1.07× |
| Michigan | 27,851 | 1.12× |
| North Carolina | 23,899 | 0.84× |
| Arizona | 23,095 | 1.19× |
| Georgia | 23,040 | 0.79× |
| New Jersey | 20,933 | 0.87× |
| Washington | 20,702 | 1.09× |
| Colorado | 19,006 | 1.27× |
| Virginia | 18,958 | 0.82× |
| Tennessee | 18,552 | 0.97× |
| Indiana | 18,217 | 1.05× |
| Massachusetts | 17,404 | 0.93× |
| Missouri | 16,158 | 1.05× |
| Wisconsin | 16,043 | 1.12× |
| Minnesota | 14,481 | 1.06× |
| Oregon | 12,643 | 1.16× |
| Maryland | 12,197 | 0.75× |
| Oklahoma | 11,690 | 1.11× |
| South Carolina | 11,496 | 0.8× |
| Kentucky | 11,363 | 0.95× |
| Alabama | 11,058 | 0.83× |
| Louisiana | 10,250 | 0.84× |
| Nevada | 9,792 | 1.06× |
| Utah | 8,997 | 1.06× |
| Iowa | 8,953 | 1.14× |
| Connecticut | 8,807 | 0.92× |
| Kansas | 7,835 | 1.05× |
| Arkansas | 7,321 | 0.93× |
| Nebraska | 6,308 | 1.32× |
| Idaho | 5,525 | 1.16× |
| New Mexico | 5,445 | 1.14× |
| Mississippi | 5,415 | 0.69× |
| West Virginia | 4,246 | 0.96× |
| New Hampshire | 4,150 | 1.11× |
| Montana | 3,515 | 1.33× |
| Maine | 3,485 | 1.02× |
| Hawaii | 3,444 | 0.84× |
| Rhode Island | 2,741 | 0.91× |
| Alaska | 2,464 | 1.21× |
| South Dakota | 2,280 | 1.04× |
| Delaware | 2,031 | 0.77× |
| Vermont | 2,001 | 1.2× |
| North Dakota | 1,999 | 1.02× |
| Washington, District of Columbia | 1,923 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horeca | 139.63× | Travel & Leisure |
| Hooked on Phonics | 71.53× | Kids & Family |
| Johns Hopkins School of Nursing | 69.25× | Business & Career |
| Gofobo | 104.32× | Movies & TV |
| Knauf Insulation | 92.1× | Business & Career |
| Brown County, Wisconsin | 35.43× | Travel & Leisure |
| Hawes | 87.68× | Travel & Leisure |
| Mae Hong Son Province | 32.74× | Travel & Leisure |
| Dog breed | 1.92× | Pets & Animals |
| Sussex County, New Jersey | 15.61× | Travel & Leisure |
| Paisley | 11.35× | Fashion & Accessoires |
| Sa Pa | 34.55× | Travel & Leisure |
| Elsword | 20× | Games |
| Kodiak, Alaska | 9.51× | Travel & Leisure |
| Klis | 130.46× | Travel & Leisure |
| Project HOPE | 17.74× | Health |
| Magazine (band) | 6.98× | Music & Radio |
| Voltron: Legendary Defender | 16.94× | Movies & TV |
| Saving | 3.03× | Business & Career |
| Home staging | 5.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.63 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Community Orientation | OPEN | 1.41 |
| Spirituality | BALANCE | 1.34 |
| Individualism | JOY | 1.33 |
| Risk Appetite | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.0% |
| Canada | 11.4% |
| United Kingdom | 9.6% |
See Hot Tub Time Machine audiences in other countries
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Frequently asked questions
How many fans does Hot Tub Time Machine have in United States?
Hot Tub Time Machine has an estimated audience of 950,942 people in United States, concentrated in California and Texas.
What is the gender split and age of Hot Tub Time Machine fans?
45.6% of Hot Tub Time Machine fans are female, 54.4% are male, with an average age of 43.6 years.
Which brands do Hot Tub Time Machine fans like most?
Hot Tub Time Machine fans show strongest brand affinity for Horeca (139.63×), Hooked on Phonics (71.53×), and Johns Hopkins School of Nursing (69.25×) over the country average.
Where do Hot Tub Time Machine fans live in United States?
Hot Tub Time Machine fans in United States are most concentrated in California (reach 105,018), Texas (reach 77,381), and Florida (reach 52,780). These three regions account for the largest share of the active audience.
What other brands do Hot Tub Time Machine fans also like?
Beyond Hot Tub Time Machine itself, the audience over-indexes on Hooked on Phonics (71.53×), Johns Hopkins School of Nursing (69.25×), Gofobo (104.32×), and Knauf Insulation (92.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot Tub Time Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.