A data profile of the people who buy, follow and care about Dark Skies (film) in United States — modelled from more than twelve digital signal sources. Dark Skies (film) has an estimated audience of 429,381 people in United States.
The average Dark Skies (film) fan in United States is 37.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Cloverfield, The Conjuring 2, Jeff Goldblum, with strongest over-indexing on Cloverfield (516.47× the country average).
Demographically, the Dark Skies (film) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dark Skies (film) fan in United States is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Cloverfield.
The key figures that characterise the Dark Skies (film) profile in United States.
51.6% are female, 48.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.7 |
| Estimated audience size | 429,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 16% |
of the worldwide Dark Skies (film) audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 11.4% |
| Brazil | 6.0% |
Where the Dark Skies (film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~4K | 1.52× | |
| 02 | Arizona | ~10K | 1.43× | |
| 03 | Utah | ~6K | 1.37× | |
| 04 | Oregon | ~7K | 1.22× | |
| 05 | Colorado | ~9K | 1.20× | |
| 06 | Oklahoma | ~6K | 1.17× | |
| 07 | Idaho | ~3K | 1.16× | |
| 08 | Alaska | ~1K | 1.15× | |
| 09 | Montana | ~2K | 1.14× | |
| 10 | Texas | ~50K | 1.11× | |
| 11 | Nevada | ~5K | 1.09× | |
| 12 | Kansas | ~4K | 1.08× | |
| 13 | Michigan | ~10K | 1.07× | |
| 14 | Kentucky | ~6K | 1.07× | |
| 15 | Maine | ~2K | 1.05× | |
| 16 | West Virginia | ~2K | 1.04× | |
| 17 | Washington | ~10K | 1.03× | |
| 18 | Indiana | ~9K | 1.03× | |
| 19 | Missouri | ~8K | 1.03× | |
| 20 | Arkansas | ~4K | 1.03× | |
| 21 | Ohio | ~10K | 1.01× | |
| 22 | South Dakota | ~1K | 1.01× | |
| 23 | New Hampshire | ~2K | 1.00× | |
| 24 | California | ~50K | 0.99× | |
| 25 | Nebraska | ~2K | 0.99× | |
| 26 | Iowa | ~4K | 0.98× | |
| 27 | Wisconsin | ~7K | 0.97× | |
| 28 | North Dakota | <1K | 0.94× | |
| 29 | Vermont | <1K | 0.94× | |
| 30 | Illinois | ~10K | 0.93× | |
| 31 | Pennsylvania | ~10K | 0.92× | |
| 32 | Tennessee | ~9K | 0.92× | |
| 33 | Minnesota | ~6K | 0.92× | |
| 34 | North Carolina | ~10K | 0.90× | |
| 35 | Alabama | ~6K | 0.90× | |
| 36 | Virginia | ~10K | 0.89× | |
| 37 | South Carolina | ~6K | 0.89× | |
| 38 | Louisiana | ~5K | 0.89× | |
| 39 | Connecticut | ~4K | 0.89× | |
| 40 | Rhode Island | ~1K | 0.89× | |
| 41 | Mississippi | ~3K | 0.87× | |
| 42 | Massachusetts | ~8K | 0.85× | |
| 43 | Delaware | ~1K | 0.85× | |
| 44 | Maryland | ~7K | 0.84× | |
| 45 | Georgia | ~10K | 0.82× | |
| 46 | Hawaii | ~2K | 0.82× | |
| 47 | Florida | ~30K | 0.81× | |
| 48 | New York | ~20K | 0.81× | |
| 49 | New Jersey | ~10K | 0.78× | |
| 50 | Washington, District of Columbia | ~1K | 0.76× |
The strongest cross-interests of the Dark Skies (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cloverfield | Movies & TV | 516.47× | ||
| 02 | The Conjuring 2 | Movies & TV | 56.61× | ||
| 03 | Trollhunter | Movies & TV | 32.82× | ||
| 04 | Little Red Riding Hood | Literature | 26.30× | ||
| 05 | Jeff Goldblum | Movies & TV | 23.48× | ||
| 06 | Alien (franchise) | Movies & TV | 22.55× | ||
| 07 | Citgo | Cars & Mobility | 20.68× | ||
| 08 | Danny Phantom | Movies & TV | 20.00× | ||
| 09 | Wallace and Gromit | Movies & TV | 20.00× | ||
| 10 | Laura Dern | Movies & TV | 16.38× | ||
| 11 | Ron Perlman | Movies & TV | 16.33× | ||
| 12 | Rachel McAdams | Movies & TV | 14.46× | ||
| 13 | Inception | Movies & TV | 14.03× | ||
| 14 | Sam Neill | Movies & TV | 12.91× | ||
| 15 | Richard Gere | Movies & TV | 10.21× | ||
| 16 | Speedway LLC | Food & Beverages | 8.88× | ||
| 17 | David Harbour | Movies & TV | 8.49× | ||
| 18 | Alison Brie | Movies & TV | 8.44× | ||
| 19 | FedEx | Business & Career | 3.71× | ||
| 20 | Mortgage loans | Business & Career | 3.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Individualism | JOY | 1.62× | |
| Travelling | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Dark Skies (film) has an estimated audience of 429,381 people in United States, concentrated in California and Texas.
51.6% of Dark Skies (film) fans are female, 48.4% are male, with an average age of 37.7 years.
Dark Skies (film) fans show strongest brand affinity for Cloverfield (516.47×), The Conjuring 2 (56.61×), and Jeff Goldblum (23.48×) over the country average.
Dark Skies (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Dark Skies (film) itself, the audience over-indexes on The Conjuring 2 (56.61×), Jeff Goldblum (23.48×), Rachel McAdams (14.46×), and Citgo (20.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dark Skies (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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