Dark Skies (film) Audience in United States

Dark Skies (film) logo

Dark Skies (film) has an estimated audience of 477,156 people in United States. 51.6% are female, 48.4% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Throne of Glass, Nationality, Dog breed, Jingoism, Google Photos.

The average Dark Skies (film) fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Throne of Glass, Nationality, Dog breed, with strongest over-indexing on Throne of Glass (16.38× the country average). Demographically, the Dark Skies (film) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dark Skies (film) fans

Demographic split for Dark Skies (film) audience in United States
MetricValue
Female51.6%
Male48.4%
Average age37.7
Estimated audience size477,156

Audience persona

The typical Dark Skies (film) fan in United States is balanced, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Throne of Glass.

Top regions in United States

Top regions ranked by reach for Dark Skies (film) in United States
RegionReachAffinity
California52,7251×
Texas48,1011.17×
Florida26,5920.82×
New York22,8430.86×
Illinois15,6700.99×
Ohio15,0511.02×
Pennsylvania15,0220.93×
Michigan14,4451.16×
Arizona14,2781.47×
North Carolina13,2520.92×
Georgia12,2220.83×
Virginia10,7660.93×
Washington9,8961.03×
New Jersey9,5120.78×
Colorado9,2371.23×
Indiana9,0351.04×
Tennessee8,9780.94×
Missouri7,9421.03×
Massachusetts7,9210.84×
Wisconsin7,0240.98×
Maryland7,0010.85×
Oregon6,7401.23×
South Carolina6,6290.92×
Kentucky6,6151.11×
Minnesota6,2820.92×
Oklahoma6,1901.17×
Alabama6,0770.91×
Utah5,8431.37×
Louisiana5,6060.91×
Nevada4,9151.06×
Connecticut4,2880.9×
Kansas4,1741.11×
Arkansas3,9801.01×
Iowa3,9000.99×
New Mexico3,4971.46×
Mississippi3,2450.83×
Idaho2,6991.13×
Nebraska2,2930.96×
West Virginia2,2821.03×
New Hampshire1,8430.98×
Maine1,8361.07×
Montana1,5381.16×
Hawaii1,5120.74×
Rhode Island1,2270.81×
Alaska1,1791.16×
South Dakota1,0690.97×
Delaware1,0220.78×
Washington, District of Columbia1,0160.71×
North Dakota8520.87×
Wyoming7441.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dark Skies (film) audience
BrandAffinityCategory
Throne of Glass16.38×Literature
Nationality2.85×Politics & Society
Dog breed1.54×Pets & Animals
Jingoism2.7×Politics & Society
Google Photos2.52×Technology & Electronics
Personalised Gifts4.21×Home & Garden
Elsword14.9×Games
Hayward, California9.87×Travel & Leisure
Grinch3.43×Movies & TV
Home staging4.36×Home & Garden
Vocal harmony3.49×Music & Radio
Chromebook4.05×Technology & Electronics
JDSU2.01×Business & Career
Mustard seed5.97×Food & Beverages
Nebraska1.73×Travel & Leisure
Notre Dame Fighting Irish women's basketball6.2×Sports
Sinaloa2.26×Travel & Leisure
Anna Lewandowska12.2×Sports
Nurse education1.92×Kids & Family
Winemaking2.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dark Skies (film) audience
TraitClusterScore
TravellingTHRILL1.63
IndulgenceJOY1.56
Career OrientationPOWER1.44
TraditionCONSERVATISM1.38
MindfulnessBALANCE1.33
SpiritualityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Dark Skies (film)
CountryShare
United States41.0%
United Kingdom11.4%
Brazil5.7%

See Dark Skies (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dark Skies (film) have in United States?

Dark Skies (film) has an estimated audience of 477,156 people in United States, concentrated in California and Texas.

What is the gender split and age of Dark Skies (film) fans?

51.6% of Dark Skies (film) fans are female, 48.4% are male, with an average age of 37.7 years.

Which brands do Dark Skies (film) fans like most?

Dark Skies (film) fans show strongest brand affinity for Throne of Glass (16.38×), Nationality (2.85×), and Dog breed (1.54×) over the country average.

Where do Dark Skies (film) fans live in United States?

Dark Skies (film) fans in United States are most concentrated in California (reach 52,725), Texas (reach 48,101), and Florida (reach 26,592). These three regions account for the largest share of the active audience.

What other brands do Dark Skies (film) fans also like?

Beyond Dark Skies (film) itself, the audience over-indexes on Nationality (2.85×), Dog breed (1.54×), Jingoism (2.7×), and Google Photos (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dark Skies (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.