Rascasse Audience Intelligence

Little Nicky Audience in United States

A data profile of the people who buy, follow and care about Little Nicky in United States — modelled from more than twelve digital signal sources. Little Nicky has an estimated audience of 1,003,740 people in United States.

#67among Comedy in United States#1847among Movie / TV Show / Series in United States#4297in Movies & TV

The average Little Nicky fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sister Act, Burn After Reading, Requiem for a Dream, with strongest over-indexing on Sister Act (152.18× the country average).

Demographically, the Little Nicky audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Nicky fan in United States is more male, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Sister Act.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Nicky profile in United States.

Audience size
1M
in United States
Gender
34.2%♀
65.8% male
Age
39.9
average years
Country rank
#23612
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Nicky viewers

34.2% are female, 65.8% are male, average age 39.9.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Little Nicky audience in United States
MetricValue
Female34.2%
Male65.8%
Average age39.9
Estimated audience size1,003,740
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Little Nicky audience in United States
Age bracketShare%
16-1912%
20-2929%
30-3921%
40-4917%
50+22%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Little Nicky audience comes from United States.

Worldwide audience distribution share by country for Little Nicky
CountryShare
United States60.9%
United Kingdom15.7%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Nicky audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Nicky fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~50K1.47×
02New Mexico~8K1.46×
03West Virginia~7K1.35×
04Oklahoma~20K1.30×
05Kentucky~20K1.25×
06Montana~4K1.23×
07Wyoming~2K1.22×
08Indiana~20K1.21×
09Iowa~10K1.21×
10Missouri~20K1.15×
11North Dakota~2K1.15×
12Ohio~40K1.13×
13Arkansas~10K1.13×
14Idaho~6K1.13×
15Tennessee~20K1.11×
16Maine~4K1.11×
17Arizona~20K1.09×
18Colorado~20K1.09×
19Kansas~9K1.09×
20Nebraska~6K1.09×
21Alaska~2K1.09×
22Texas~100K1.08×
23South Dakota~3K1.08×
24Michigan~30K1.05×
25Oregon~10K1.04×
26New Hampshire~4K1.04×
27Wisconsin~20K1.01×
28Nevada~10K1.01×
29Illinois~30K0.98×
30Utah~9K0.96×
31Louisiana~10K0.95×
32California~100K0.94×
33Washington~20K0.92×
34Rhode Island~3K0.90×
35Mississippi~8K0.89×
36Alabama~10K0.84×
37Minnesota~10K0.82×
38Delaware~2K0.81×
39New Jersey~20K0.80×
40Connecticut~8K0.79×
41North Carolina~20K0.78×
42Massachusetts~20K0.78×
43South Carolina~10K0.78×
44New York~40K0.74×
45Florida~50K0.73×
46Georgia~20K0.71×
47Hawaii~3K0.68×
48Virginia~20K0.67×
49Maryland~10K0.63×
50Washington, District of Columbia~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Little Nicky, United States
0.54×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Nicky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Nicky audience
#·InterestCategoryAffinity×
01Sister ActMovies & TV152.18×
02Burn After ReadingMovies & TV131.67×
03Requiem for a DreamMovies & TV38.14×
04Deception (U.S. TV series)Movies & TV19.18×
05byu basketballSports14.64×
06Arkansas Razorbacks men's basketballSports12.53×
07Adam SandlerMovies & TV8.81×
08Winona RyderMovies & TV8.81×
09Jack NicholsonMovies & TV8.81×
10Isla FisherMovies & TV8.81×
11Chevy ChaseMovies & TV8.00×
12Bill MurrayMovies & TV7.35×
13ZootopiaMovies & TV6.64×
14Jim CarreyMovies & TV5.68×
15romantic comediesMovies & TV5.67×
16Tony AwardArts & Culture5.58×
17Twin PeaksMovies & TV5.27×
18BeetlejuiceMovies & TV3.70×
19KFCFood & Beverages3.38×
20Wendy'sFood & Beverages2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Nicky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Nicky audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.83×
IndulgenceJOY1.44×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Nicky audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
Healthy LifestyleBALANCE0.74×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Nicky have in United States?

Little Nicky has an estimated audience of 1,003,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Nicky viewers?

34.2% of Little Nicky fans are female, 65.8% are male, with an average age of 39.9 years.

03

Which brands do Little Nicky fans like most?

Little Nicky fans show strongest brand affinity for Sister Act (152.18×), Burn After Reading (131.67×), and Requiem for a Dream (38.14×) over the country average.

04

Where do Little Nicky fans live in United States?

Little Nicky fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Little Nicky fans also like?

Beyond Little Nicky itself, the audience over-indexes on Burn After Reading (131.67×), Requiem for a Dream (38.14×), Adam Sandler (8.81×), and Winona Ryder (8.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Little Nicky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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