Rascasse Audience Intelligence

Mormonism Audience in United States

A data profile of the people who buy, follow and care about Mormonism in United States — modelled from more than twelve digital signal sources. Mormonism has an estimated audience of 4,945,585 people in United States.

#3821among Topic in United States#431in Politics & Society

The average Mormonism fan in United States is 46.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Arnold Schwarzenegger, International education, with strongest over-indexing on Google Maps (5.98× the country average).

Demographically, the Mormonism audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mormonism fan in United States is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mormonism profile in United States.

Audience size
4.9M
in United States
Gender
53.0%♀
47.0% male
Age
46.0
average years
Country rank
#6772
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mormonism fans

53.0% are female, 47.0% are male, average age 46.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Mormonism audience in United States
MetricValue
Female53.0%
Male47.0%
Average age46.0
Estimated audience size4,945,585
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Mormonism audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3914%
40-4922%
50+41%
Fig. 04

Worldwide distribution

79.1%

of the worldwide Mormonism audience comes from United States.

Worldwide audience distribution share by country for Mormonism
CountryShare
United States79.1%
Brazil2.9%
Mexico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mormonism audience in United States is strongest.

Fig. 05

Top regions by affinity

Mormonism fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K2.39×
02Hawaii~20K1.14×
03Texas~500K1.12×
04California~600K1.10×
05North Carolina~200K1.08×
06Idaho~30K1.08×
07Georgia~200K1.07×
08Virginia~100K1.06×
09Arizona~100K1.06×
10Nevada~50K1.05×
11Arkansas~40K1.05×
12Washington, District of Columbia~20K1.05×
13Wyoming~8K1.05×
14Washington~100K1.03×
15Maryland~90K1.03×
16New York~300K1.02×
17Michigan~100K1.02×
18Oklahoma~60K1.02×
19Tennessee~100K1.01×
20Massachusetts~100K1.01×
21Missouri~80K1.01×
22Kentucky~60K1.01×
23Indiana~90K1.00×
24Illinois~200K0.99×
25North Dakota~10K0.99×
26New Jersey~100K0.98×
27Louisiana~60K0.97×
28Kansas~40K0.97×
29Alaska~10K0.97×
30Connecticut~50K0.96×
31New Mexico~20K0.95×
32Florida~300K0.94×
33Pennsylvania~200K0.94×
34Alabama~60K0.94×
35Ohio~100K0.93×
36Minnesota~70K0.93×
37Colorado~70K0.92×
38Mississippi~40K0.92×
39West Virginia~20K0.92×
40Delaware~10K0.92×
41Nebraska~20K0.91×
42Rhode Island~10K0.91×
43South Carolina~70K0.90×
44Oregon~50K0.90×
45Iowa~40K0.90×
46South Dakota~10K0.90×
47Montana~10K0.89×
48Wisconsin~60K0.87×
49New Hampshire~20K0.85×
50Maine~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Mormonism, United States
0.85×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mormonism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mormonism audience
#·InterestCategoryAffinity×
01Real Time with Bill MaherMovies & TV15.56×
02RonaldinhoSports15.56×
03BarbourFashion & Accessoires15.56×
04Akame ga Kill!Literature15.56×
05Pep GuardiolaSports15.56×
06International educationBusiness & Career14.23×
07FA CupSports11.88×
08Arnold SchwarzeneggerMovies & TV10.05×
09Spain national football teamSports9.96×
10Google MapsInternet & Social Media5.98×
11Drudge ReportSports5.45×
12DuolingoBusiness & Career5.26×
13Web serverTechnology & Electronics4.76×
14New York PostNews3.45×
15American AirlinesTravel & Leisure2.71×
16WhatsAppInternet & Social Media2.64×
17Nonprofit organizationPolitics & Society2.26×
18TraditionPolitics & Society2.13×
19CNNMovies & TV2.00×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mormonism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mormonism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
IndividualismJOY1.66×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mormonism audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mormonism have in United States?

Mormonism has an estimated audience of 4,945,585 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mormonism fans?

53.0% of Mormonism fans are female, 47.0% are male, with an average age of 46.0 years.

03

Which brands do Mormonism fans like most?

Mormonism fans show strongest brand affinity for Google Maps (5.98×), Arnold Schwarzenegger (10.05×), and International education (14.23×) over the country average.

04

Where do Mormonism fans live in United States?

Mormonism fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mormonism fans also like?

Beyond Mormonism itself, the audience over-indexes on Arnold Schwarzenegger (10.05×), International education (14.23×), Real Time with Bill Maher (15.56×), and Drudge Report (5.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Mormonism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mormonism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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