Mormonism Audience in United States

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Mormonism has an estimated audience of 4,945,585 people in United States. 53.0% are female, 47.0% are male, average age 46.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Hebe, Bully (2011 film), Mathcore, Nationality.

The average Mormonism fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Hebe, Bully (2011 film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mormonism audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Mormonism fans

Demographic split for Mormonism audience in United States
MetricValue
Female53.0%
Male47.0%
Average age46.0
Estimated audience size4,945,585

Audience persona

The typical Mormonism fan in United States is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mormonism in United States
RegionReachAffinity
California533,0800.98×
Texas398,5690.94×
New York305,9271.11×
Florida279,1770.83×
Illinois164,0051×
Pennsylvania154,0640.93×
Georgia150,1080.99×
North Carolina146,8340.99×
Ohio142,6160.94×
Virginia137,5641.14×
Utah131,4962.97×
Michigan124,6340.96×
New Jersey115,7880.92×
Massachusetts115,3641.18×
Washington110,4041.11×
Tennessee106,4531.07×
Arizona92,5830.92×
Maryland91,6661.08×
Indiana91,0601.01×
Missouri83,5001.05×
Colorado79,6691.02×
Minnesota71,0961×
South Carolina67,4660.91×
Wisconsin67,1080.9×
Kentucky66,5921.07×
Oregon63,6761.12×
Alabama58,5980.85×
Oklahoma55,9981.02×
Louisiana52,3150.82×
Connecticut45,9520.93×
Arkansas40,7761×
Nevada40,3120.84×
Iowa37,8220.93×
Kansas37,7920.97×
Idaho34,2471.38×
Mississippi33,2040.81×
Nebraska21,3030.86×
West Virginia21,1630.92×
Hawaii19,0240.89×
New Mexico18,9270.76×
Washington, District of Columbia17,6271.19×
New Hampshire17,6040.9×
Maine15,7060.89×
Rhode Island14,1120.9×
Montana12,9750.95×
North Dakota9,7730.96×
Delaware9,6220.71×
South Dakota9,1720.8×
Alaska8,2460.78×
Vermont8,2020.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mormonism audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hebe15.56×Home & Garden
Bully (2011 film)15.56×Movies & TV
Mathcore17.5×Music & Radio
Nationality4×Politics & Society
Product design3.6×Business & Career
Google Home11.66×Technology & Electronics
Historic site6.5×Arts & Culture
Emperor Entertainment Group15.56×Business & Career
The Historian16.48×Literature
Carnival of Souls15.56×Movies & TV
Eurail16.57×Cars & Mobility
Kendra Scott2.19×Fashion & Accessoires
Canis7.46×Pets & Animals
Snow White (Fables)7.26×Literature
Electrolyte3.09×Health
JDSU2×Business & Career
Hog Hunting2.07×Sports
Parral, Chihuahua8.87×Travel & Leisure
Jesse Plemons2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mormonism audience
TraitClusterScore
PatriotismCONSERVATISM1.57
SpiritualityBALANCE1.29
Pet OwnershipJOY1.24
MindfulnessBALANCE1.2
Risk AppetiteTHRILL1.2
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Mormonism
CountryShare
United States79.2%
Brazil2.9%
Mexico1.9%

See Mormonism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Mormonism have in United States?

Mormonism has an estimated audience of 4,945,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Mormonism fans?

53.0% of Mormonism fans are female, 47.0% are male, with an average age of 46.0 years.

Which brands do Mormonism fans like most?

Mormonism fans show strongest brand affinity for Keene, New Hampshire (675×), Hebe (15.56×), and Bully (2011 film) (15.56×) over the country average.

Where do Mormonism fans live in United States?

Mormonism fans in United States are most concentrated in California (reach 533,080), Texas (reach 398,569), and New York (reach 305,927). These three regions account for the largest share of the active audience.

What other brands do Mormonism fans also like?

Beyond Mormonism itself, the audience over-indexes on Hebe (15.56×), Bully (2011 film) (15.56×), Mathcore (17.5×), and Nationality (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mormonism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.