Mamamia Audience in United States
Mamamia has an estimated audience of 1,219,966 people in United States. 82.1% are female, 17.9% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Goop, La Jolla, headspace, Whataburger, JDSU.
The average Mamamia fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, La Jolla, headspace, with strongest over-indexing on Goop (7.82× the country average). Demographically, the Mamamia audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Mamamia fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 38.8 |
| Estimated audience size | 1,219,966 |
Audience persona
The typical Mamamia fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 135,269 | 1.01× |
| Florida | 118,436 | 1.43× |
| Texas | 107,177 | 1.02× |
| New York | 98,865 | 1.45× |
| Massachusetts | 65,473 | 2.72× |
| Wisconsin | 54,966 | 2.99× |
| North Carolina | 52,097 | 1.42× |
| Pennsylvania | 45,229 | 1.1× |
| Michigan | 41,754 | 1.31× |
| Virginia | 36,916 | 1.24× |
| Illinois | 36,059 | 0.89× |
| New Jersey | 33,550 | 1.08× |
| Maryland | 31,940 | 1.52× |
| Ohio | 29,205 | 0.78× |
| Tennessee | 28,208 | 1.15× |
| Georgia | 27,539 | 0.73× |
| Washington | 23,724 | 0.97× |
| Indiana | 23,708 | 1.06× |
| South Carolina | 21,234 | 1.16× |
| Arizona | 20,245 | 0.81× |
| Colorado | 16,154 | 0.84× |
| Missouri | 14,296 | 0.73× |
| Oregon | 14,053 | 1× |
| Minnesota | 13,084 | 0.75× |
| Alabama | 12,499 | 0.73× |
| Utah | 12,050 | 1.1× |
| Louisiana | 11,055 | 0.7× |
| Kentucky | 10,844 | 0.71× |
| Oklahoma | 10,700 | 0.79× |
| Connecticut | 9,985 | 0.82× |
| Nevada | 9,161 | 0.78× |
| Iowa | 8,480 | 0.84× |
| Kansas | 7,189 | 0.75× |
| Arkansas | 6,838 | 0.68× |
| West Virginia | 6,391 | 1.12× |
| Idaho | 5,824 | 0.95× |
| Mississippi | 5,513 | 0.55× |
| Hawaii | 5,221 | 1× |
| Nebraska | 4,893 | 0.8× |
| New Hampshire | 4,229 | 0.88× |
| Rhode Island | 4,112 | 1.06× |
| Washington, District of Columbia | 3,668 | 1× |
| Maine | 3,398 | 0.78× |
| New Mexico | 3,206 | 0.52× |
| Delaware | 3,044 | 0.9× |
| Montana | 2,938 | 0.87× |
| Alaska | 2,150 | 0.82× |
| South Dakota | 1,746 | 0.62× |
| North Dakota | 1,690 | 0.67× |
| Vermont | 1,648 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.82× | Internet & Social Media |
| La Jolla | 11.03× | Travel & Leisure |
| headspace | 10.08× | Health |
| Whataburger | 1.64× | Food & Beverages |
| JDSU | 2.74× | Business & Career |
| Historic site | 3.64× | Arts & Culture |
| Grace Slick | 6.66× | Music & Radio |
| Google Photos | 1.84× | Technology & Electronics |
| Google Home | 4.59× | Technology & Electronics |
| Guitarist (magazine) | 7.43× | Music & Radio |
| Home staging | 3.3× | Home & Garden |
| Wok | 3.91× | Food & Beverages |
| Nipsey Hussle | 3.49× | Music & Radio |
| Cherish (group) | 6.4× | Music & Radio |
| UK garage | 3.06× | Music & Radio |
| Jeep Wagoneer | 3.12× | Cars & Mobility |
| Strategic human resource planning | 4.97× | Business & Career |
| The Devil's Rejects | 5.47× | Movies & TV |
| Governor of Michigan | 3.97× | Politics & Society |
| Mothercare | 1.68× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.84 |
| Creativity | OPEN | 1.3 |
| Design Affinity | PREMIUM | 1.3 |
| Individualism | JOY | 1.29 |
| Indulgence | JOY | 1.19 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Australia | 20.9% |
| United Kingdom | 7.0% |
See Mamamia audiences in other countries
More TV show audiences in United States
- Monday Night Football (16,934,550)
- Saturday Night Live (12,186,288)
- Keeping Up with the Kardashians (11,184,546)
- American Idol (11,062,128)
- The Simpsons (10,230,758)
Frequently asked questions
How many fans does Mamamia have in United States?
Mamamia has an estimated audience of 1,219,966 people in United States, concentrated in California and Florida.
What is the gender split and age of Mamamia fans?
82.1% of Mamamia fans are female, 17.9% are male, with an average age of 38.8 years.
Which brands do Mamamia fans like most?
Mamamia fans show strongest brand affinity for Goop (7.82×), La Jolla (11.03×), and headspace (10.08×) over the country average.
Where do Mamamia fans live in United States?
Mamamia fans in United States are most concentrated in California (reach 135,269), Florida (reach 118,436), and Texas (reach 107,177). These three regions account for the largest share of the active audience.
What other brands do Mamamia fans also like?
Beyond Mamamia itself, the audience over-indexes on La Jolla (11.03×), headspace (10.08×), Whataburger (1.64×), and JDSU (2.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mamamia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.