Mamamia Audience in United States

Mamamia logo

Mamamia has an estimated audience of 1,219,966 people in United States. 82.1% are female, 17.9% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Bath and Bodyworks, Catherine Zeta-Jones, MSN, Michael Douglas, Autism Awareness.

The average Mamamia fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bath and Bodyworks, Catherine Zeta-Jones, MSN, with strongest over-indexing on Bath and Bodyworks (19.96× the country average). Demographically, the Mamamia audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Mamamia fans

Demographic split for Mamamia audience in United States
MetricValue
Female82.1%
Male17.9%
Average age38.8
Estimated audience size1,219,966

Audience persona

The typical Mamamia fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for Mamamia in United States
RegionReachAffinity
California135,2691.01×
Florida118,4361.43×
Texas107,1771.02×
New York98,8651.45×
Massachusetts65,4732.72×
Wisconsin54,9662.99×
North Carolina52,0971.42×
Pennsylvania45,2291.1×
Michigan41,7541.31×
Virginia36,9161.24×
Illinois36,0590.89×
New Jersey33,5501.08×
Maryland31,9401.52×
Ohio29,2050.78×
Tennessee28,2081.15×
Georgia27,5390.73×
Washington23,7240.97×
Indiana23,7081.06×
South Carolina21,2341.16×
Arizona20,2450.81×
Colorado16,1540.84×
Missouri14,2960.73×
Oregon14,0531×
Minnesota13,0840.75×
Alabama12,4990.73×
Utah12,0501.1×
Louisiana11,0550.7×
Kentucky10,8440.71×
Oklahoma10,7000.79×
Connecticut9,9850.82×
Nevada9,1610.78×
Iowa8,4800.84×
Kansas7,1890.75×
Arkansas6,8380.68×
West Virginia6,3911.12×
Idaho5,8240.95×
Mississippi5,5130.55×
Hawaii5,2211×
Nebraska4,8930.8×
New Hampshire4,2290.88×
Rhode Island4,1121.06×
Washington, District of Columbia3,6681×
Maine3,3980.78×
New Mexico3,2060.52×
Delaware3,0440.9×
Montana2,9380.87×
Alaska2,1500.82×
South Dakota1,7460.62×
North Dakota1,6900.67×
Vermont1,6480.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mamamia audience
BrandAffinityCategory
Bath and Bodyworks19.96×Shopping
Catherine Zeta-Jones32.13×Movies & TV
MSN9.64×News
Michael Douglas28.33×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Harrison Ford13.48×Movies & TV
Income tax13.19×Business & Career
Bruce Willis7.37×Movies & TV
Diane Keaton6.16×Movies & TV
Google News5.84×News
Google Maps3.71×Internet & Social Media
Indeed.com3.78×Business & Career
Capital One3.55×Business & Career
Mandy Moore13.61×Music & Radio
Kendra Scott8.96×Fashion & Accessoires
Jennifer Garner10.08×Movies & TV
Keira Knightley10.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mamamia audience
TraitClusterScore
ExtroversionTHRILL1.84
CreativityOPEN1.3
Design AffinityPREMIUM1.3
IndividualismJOY1.29
IndulgenceJOY1.19
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Mamamia
CountryShare
United States21.6%
Australia20.9%
United Kingdom7.0%

See Mamamia audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Mamamia have in United States?

Mamamia has an estimated audience of 1,219,966 people in United States, concentrated in California and Florida.

What is the gender split and age of Mamamia fans?

82.1% of Mamamia fans are female, 17.9% are male, with an average age of 38.8 years.

Which brands do Mamamia fans like most?

Mamamia fans show strongest brand affinity for Bath and Bodyworks (19.96×), Catherine Zeta-Jones (32.13×), and MSN (9.64×) over the country average.

Where do Mamamia fans live in United States?

Mamamia fans in United States are most concentrated in California (reach 135,269), Florida (reach 118,436), and Texas (reach 107,177). These three regions account for the largest share of the active audience.

What other brands do Mamamia fans also like?

Beyond Mamamia itself, the audience over-indexes on Catherine Zeta-Jones (32.13×), MSN (9.64×), Michael Douglas (28.33×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mamamia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.