Rascasse Audience Intelligence

Mamamia Audience in United States

A data profile of the people who buy, follow and care about Mamamia in United States — modelled from more than twelve digital signal sources. Mamamia has an estimated audience of 1,228,847 people in United States.

#24among TV show in United States#1463among Movie / TV Show / Series in United States#3550in Movies & TV

The average Mamamia fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Bath and Bodyworks, Catherine Zeta-Jones, MSN, with strongest over-indexing on Bath and Bodyworks (6.7× the country average).

Demographically, the Mamamia audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mamamia fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Bath and Bodyworks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mamamia profile in United States.

Audience size
1.2M
in United States
Gender
82.1%♀
17.9% male
Age
38.8
average years
Country rank
#20516
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mamamia viewers

82.1% are female, 17.9% are male, average age 38.8.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Mamamia audience in United States
MetricValue
Female82.1%
Male17.9%
Average age38.8
Estimated audience size1,228,847
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Mamamia audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3924%
40-4921%
50+16%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Mamamia audience comes from United States.

Worldwide audience distribution share by country for Mamamia
CountryShare
United States21.8%
Australia20.3%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mamamia audience in United States is strongest.

Fig. 05

Top regions by affinity

Mamamia fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K3.66×
02Massachusetts~60K2.57×
03Maryland~40K1.81×
04New York~100K1.53×
05Florida~100K1.30×
06North Carolina~50K1.27×
07Michigan~40K1.21×
08New Jersey~30K1.12×
09Virginia~30K1.11×
10Utah~10K1.10×
11Pennsylvania~40K1.07×
12Oregon~10K1.06×
13Tennessee~30K1.05×
14South Carolina~20K1.05×
15West Virginia~6K1.05×
16Hawaii~5K1.04×
17Indiana~20K1.03×
18Delaware~3K1.03×
19Idaho~6K1.00×
20Texas~100K0.99×
21California~100K0.97×
22Rhode Island~4K0.97×
23Washington~20K0.93×
24Washington, District of Columbia~3K0.92×
25Nebraska~6K0.91×
26New Hampshire~4K0.90×
27Montana~3K0.90×
28Alaska~2K0.90×
29Connecticut~10K0.89×
30North Dakota~2K0.87×
31Vermont~2K0.87×
32Iowa~9K0.86×
33Oklahoma~10K0.83×
34Illinois~30K0.81×
35Maine~4K0.81×
36Colorado~20K0.79×
37Kansas~7K0.78×
38South Dakota~2K0.78×
39Minnesota~10K0.76×
40Nevada~9K0.75×
41Ohio~30K0.74×
42Arizona~20K0.74×
43Missouri~10K0.74×
44Arkansas~7K0.74×
45Alabama~10K0.72×
46Kentucky~10K0.69×
47Georgia~30K0.67×
48Louisiana~10K0.67×
49Mississippi~6K0.61×
50New Mexico~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Mamamia, United States
0.59×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mamamia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mamamia audience
#·InterestCategoryAffinity×
01Catherine Zeta-JonesMovies & TV11.03×
02Miranda CosgroveMovies & TV11.03×
03Alicia VikanderMovies & TV11.03×
04Rose LeslieMovies & TV11.03×
05Alexa BlissSports10.74×
06Victoria JusticeMovies & TV10.57×
07Michael DouglasMovies & TV9.71×
08Bored PandaInternet & Social Media7.81×
09Bath and BodyworksShopping6.70×
10Non-alcoholic beverageFood & Beverages4.32×
11Breakfast televisionMovies & TV3.86×
12Britney SpearsMusic & Radio3.41×
13Microwave ovenHome & Garden3.40×
14MSNNews3.38×
15New York PostNews3.22×
16LondonTravel & Leisure2.54×
17Trader Joe'sShopping2.43×
18GeneticsKids & Family2.31×
19Hobby LobbyHome & Garden1.72×
20Target CorporationShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mamamia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mamamia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
ExtroversionTHRILL1.55×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mamamia audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mamamia have in United States?

Mamamia has an estimated audience of 1,228,847 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mamamia viewers?

82.1% of Mamamia fans are female, 17.9% are male, with an average age of 38.8 years.

03

Which brands do Mamamia fans like most?

Mamamia fans show strongest brand affinity for Bath and Bodyworks (6.7×), Catherine Zeta-Jones (11.03×), and MSN (3.38×) over the country average.

04

Where do Mamamia fans live in United States?

Mamamia fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mamamia fans also like?

Beyond Mamamia itself, the audience over-indexes on Catherine Zeta-Jones (11.03×), MSN (3.38×), Bored Panda (7.81×), and Michael Douglas (9.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Mamamia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mamamia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →