AOL Audience in United States

AOL logo

AOL has an estimated audience of 5,397,544 people in United States. 59.0% are female, 41.0% are male, average age 41.8. Top regions: New York, Florida, California. Top brand affinities: TMZ, Comedy movies, MSN, News broadcasting, American football.

The average AOL fan in United States is 41.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include TMZ, Comedy movies, MSN, with strongest over-indexing on TMZ (3.44× the country average). Demographically, the AOL audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand

Demographics of AOL fans

Demographic split for AOL audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.8
Estimated audience size5,397,544

Audience persona

The typical AOL fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for TMZ.

Top regions in United States

Top regions ranked by reach for AOL in United States
RegionReachAffinity
New York644,4242.14×
Florida555,7661.52×
California537,4530.91×
Pennsylvania334,0731.84×
New Jersey301,5562.2×
Texas280,9480.61×
Ohio223,5231.34×
Massachusetts192,7551.81×
Virginia191,4261.46×
Illinois186,9791.04×
North Carolina183,6271.13×
Maryland147,9691.59×
Michigan146,1521.04×
Georgia124,2920.75×
Arizona102,6980.93×
South Carolina97,5891.2×
Connecticut94,3891.74×
Tennessee91,4870.84×
Indiana87,1600.88×
Colorado68,8000.81×
Washington66,8700.62×
Alabama66,6670.88×
Wisconsin66,3990.82×
Missouri60,5640.7×
Louisiana57,4950.83×
Kentucky54,2790.8×
Nevada51,3010.98×
Minnesota48,5380.63×
Oregon40,7670.66×
Rhode Island34,1381.99×
New Hampshire33,7561.59×
Oklahoma33,5750.56×
Mississippi33,1310.75×
Iowa30,8210.69×
Delaware30,1112.02×
West Virginia28,2221.12×
New Mexico23,8700.88×
Kansas22,0460.52×
Maine21,8321.13×
Arkansas20,3040.46×
Hawaii16,6440.72×
Idaho16,0830.59×
Utah14,8130.31×
Washington, District of Columbia13,8470.85×
Vermont13,6291.44×
Nebraska12,6470.47×
Montana6,8640.46×
Wyoming5,4650.68×
South Dakota4,7470.38×
Alaska4,2130.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AOL audience
BrandAffinityCategory
TMZ3.44×Internet & Social Media
Comedy movies1.58×Movies & TV
MSN2.01×News
News broadcasting1.73×Business & Career
American football1.51×Sports
Rhythm and blues music1.53×Music & Radio
verizon2.12×Technology & Electronics
Instant messaging1.65×Internet & Social Media
American Airlines1.59×Travel & Leisure
CBS1.54×Movies & TV
Affiliate1.98×Internet & Social Media
Diddy2.6×Music & Radio
Thriller movies1.51×Movies & TV
Sneakers (footwear)1.67×Fashion & Accessoires
Internet meme1.52×Internet & Social Media
Anthropology1.58×Business & Career
Gospel music1.59×Music & Radio
WNBA2.13×Sports
Viral video1.55×Internet & Social Media
Comedian1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AOL audience
TraitClusterScore
ExtroversionTHRILL1.41
Early Adopter MentalityPOWER1.36
IndividualismJOY1.32
Community OrientationOPEN1.3
Family OrientationCONSERVATISM1.27
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for AOL
CountryShare
United States53.1%
Germany9.8%
United Kingdom6.5%

See AOL audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does AOL have in United States?

AOL has an estimated audience of 5,397,544 people in United States, concentrated in New York and Florida.

What is the gender split and age of AOL fans?

59.0% of AOL fans are female, 41.0% are male, with an average age of 41.8 years.

Which brands do AOL fans like most?

AOL fans show strongest brand affinity for TMZ (3.44×), Comedy movies (1.58×), and MSN (2.01×) over the country average.

Where do AOL fans live in United States?

AOL fans in United States are most concentrated in New York (reach 644,424), Florida (reach 555,766), and California (reach 537,453). These three regions account for the largest share of the active audience.

What other brands do AOL fans also like?

Beyond AOL itself, the audience over-indexes on Comedy movies (1.58×), MSN (2.01×), News broadcasting (1.73×), and American football (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.