Rascasse Audience Intelligence

AOL Target Market in United States

A data profile of the people who buy, follow and care about AOL in United States — modelled from more than twelve digital signal sources. AOL has an estimated audience of 2,720,643 people in United States.

#1137among Brand in United States#145in Internet & Social Media

The average AOL fan in United States is 41.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include TMZ, Comedy movies, MSN, with strongest over-indexing on TMZ (3.44× the country average).

Demographically, the AOL audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AOL fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for TMZ.

Category: Internet & Social Media · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AOL profile in United States.

Audience size
2.7M
in United States
Gender
59.0%♀
41.0% male
Age
41.8
average years
Country rank
#11141
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AOL

59.0% are female, 41.0% are male, average age 41.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for AOL audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.8
Estimated audience size2,720,643
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the AOL audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

33.5%

of the worldwide AOL audience comes from United States.

Worldwide audience distribution share by country for AOL
CountryShare
United States33.5%
Germany6.3%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AOL audience in United States is strongest.

Fig. 05

Top regions by affinity

AOL customers by region in United States
#RegionReachAffinity×
01New Jersey~200K2.19×
02Delaware~20K2.19×
03Rhode Island~20K2.15×
04New York~300K2.04×
05Pennsylvania~200K1.81×
06Massachusetts~100K1.79×
07Connecticut~50K1.73×
08New Hampshire~20K1.61×
09Maryland~70K1.59×
10Vermont~7K1.50×
11Florida~300K1.48×
12Virginia~90K1.38×
13Ohio~100K1.30×
14South Carolina~50K1.20×
15West Virginia~10K1.18×
16Maine~10K1.16×
17North Carolina~80K1.05×
18Michigan~70K1.02×
19Illinois~90K0.99×
20Nevada~30K0.96×
21Arizona~50K0.91×
22New Mexico~10K0.90×
23Alabama~30K0.89×
24Indiana~40K0.86×
25California~300K0.84×
26Tennessee~40K0.83×
27Washington, District of Columbia~7K0.83×
28Louisiana~30K0.82×
29Wisconsin~30K0.81×
30Colorado~30K0.80×
31Kentucky~30K0.79×
32Mississippi~20K0.77×
33Wyoming~3K0.76×
34Georgia~60K0.73×
35Iowa~20K0.73×
36Missouri~30K0.70×
37Hawaii~8K0.68×
38Oregon~20K0.64×
39Minnesota~20K0.63×
40Idaho~8K0.61×
41Washington~30K0.58×
42Texas~100K0.57×
43Oklahoma~20K0.56×
44Kansas~10K0.52×
45Montana~4K0.50×
46Arkansas~10K0.48×
47Nebraska~6K0.47×
48South Dakota~3K0.44×
49Alaska~2K0.41×
50Utah~8K0.32×
Fig. 06

Affinity by region

Affinity by region — AOL, United States
0.32×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AOL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AOL audience
#·InterestCategoryAffinity×
01TMZInternet & Social Media3.44×
02WNBASports2.13×
03verizonTechnology & Electronics2.12×
04MSNNews2.01×
05AffiliateInternet & Social Media1.98×
06News broadcastingBusiness & Career1.73×
07Sneakers (footwear)Fashion & Accessoires1.67×
08Instant messagingInternet & Social Media1.65×
09American AirlinesTravel & Leisure1.59×
10Gospel musicMusic & Radio1.59×
11Comedy moviesMovies & TV1.58×
12AnthropologyBusiness & Career1.58×
13BrainHealth1.56×
14Viral videoInternet & Social Media1.55×
15CBSMovies & TV1.54×
16Rhythm and blues musicMusic & Radio1.53×
17Internet memeInternet & Social Media1.52×
18American footballSports1.51×
19Thriller moviesMovies & TV1.51×
20ComedianMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AOL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AOL audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
CreativityOPEN1.25×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AOL audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.90×
Luxury OrientationPREMIUM0.99×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AOL's target market in United States?

AOL's target market in United States covers an estimated 2,720,643 people, concentrated in New York and Florida.

02

What is the gender split and age of AOL customers?

59.0% of the AOL audience are female, 41.0% are male, with an average age of 41.8 years.

03

Which brands do AOL fans like most?

AOL fans show strongest brand affinity for TMZ (3.44×), Comedy movies (1.58×), and MSN (2.01×) over the country average.

04

Where do AOL fans live in United States?

AOL fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do AOL fans also like?

Beyond AOL itself, the audience over-indexes on Comedy movies (1.58×), MSN (2.01×), News broadcasting (1.73×), and American football (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See AOL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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