Ole Werner Audience in Germany
Ole Werner has an estimated audience of 747,497 people in Germany. 28.8% are female, 71.2% are male, average age 40.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Bremen. Top brand affinities: Ivan Savvidis, Litter box, Cosenza Calcio, Progressive rock, Matala, Crete.
The average Ole Werner fan in Germany is 40.9 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bremen. Top brand affinities include Ivan Savvidis, Litter box, Cosenza Calcio, with strongest over-indexing on Ivan Savvidis (272.73× the country average). Demographically, the Ole Werner audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Ole Werner fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 40.9 |
| Estimated audience size | 747,497 |
Audience persona
The typical Ole Werner fan in Germany is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Ivan Savvidis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 137,385 | 1.89× |
| Nordrhein-Westfalen | 73,094 | 0.45× |
| Bremen | 47,090 | 7.37× |
| Baden-Württemberg | 35,072 | 0.34× |
| Bayern | 32,634 | 0.27× |
| Schleswig-Holstein | 29,289 | 1.09× |
| Hessen | 24,057 | 0.42× |
| Hamburg | 19,410 | 1.15× |
| Berlin | 13,687 | 0.41× |
| Rheinland-Pfalz | 12,547 | 0.34× |
| Sachsen | 12,379 | 0.34× |
| Brandenburg | 9,573 | 0.41× |
| Sachsen-Anhalt | 8,303 | 0.43× |
| Thüringen | 6,985 | 0.37× |
| Mecklenburg-Vorpommern | 6,030 | 0.42× |
| Saarland | 2,784 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ivan Savvidis | 272.73× | Politics & Society |
| Litter box | 2.69× | Pets & Animals |
| Cosenza Calcio | 31.89× | Sports |
| Progressive rock | 2.73× | Music & Radio |
| Matala, Crete | 16.63× | Travel & Leisure |
| Emperor Entertainment Group | 5.83× | Business & Career |
| VfL Wolfsburg | 2.49× | Sports |
| Lev Yashin | 13.4× | Sports |
| Stradivarius | 1.97× | Shopping |
| Government contractor | 26.51× | Politics & Society |
| Haberler | 1.56× | News |
| Unique Gifts | 1.58× | Shopping |
| Bully (2011 film) | 6.87× | Movies & TV |
| Noodle (Gorillaz) | 3.41× | Music & Radio |
| Alaska | 3.85× | Travel & Leisure |
| Urban Outfitters | 1.68× | Shopping |
| Hebe | 4.85× | Home & Garden |
| Farinata | 13.84× | Food & Beverages |
| Urban horticulture | 1.72× | Home & Garden |
| Birthday Gifts | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.51 |
| Patriotism | CONSERVATISM | 1.46 |
| Sports Activity | POWER | 1.2 |
| Pet Ownership | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.05 |
| Career Orientation | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.7% |
| Austria | 1.7% |
| United Kingdom | 1.3% |
See Ole Werner audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Ole Werner have in Germany?
Ole Werner has an estimated audience of 747,497 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Ole Werner fans?
28.8% of Ole Werner fans are female, 71.2% are male, with an average age of 40.9 years.
Which brands do Ole Werner fans like most?
Ole Werner fans show strongest brand affinity for Ivan Savvidis (272.73×), Litter box (2.69×), and Cosenza Calcio (31.89×) over the country average.
Where do Ole Werner fans live in Germany?
Ole Werner fans in Germany are most concentrated in Niedersachsen (reach 137,385), Nordrhein-Westfalen (reach 73,094), and Bremen (reach 47,090). These three regions account for the largest share of the active audience.
What other brands do Ole Werner fans also like?
Beyond Ole Werner itself, the audience over-indexes on Litter box (2.69×), Cosenza Calcio (31.89×), Progressive rock (2.73×), and Matala, Crete (16.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ole Werner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.