Rascasse Audience Intelligence

Ole Werner Audience in Germany

A data profile of the people who buy, follow and care about Ole Werner in Germany — modelled from more than twelve digital signal sources. Ole Werner has an estimated audience of 614,510 people in Germany.

#248among Soccer in Germany#1749among Person in Germany#769in Sports

The average Ole Werner fan in Germany is 36.5 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Sachsen, Nordrhein-Westfalen.

Top brand affinities include Holstein Kiel, VfL Osnabrück, Eintracht Braunschweig, with strongest over-indexing on Holstein Kiel (267.4× the country average).

Demographically, the Ole Werner audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ole Werner fan in Germany is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Holstein Kiel.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ole Werner profile in Germany.

Audience size
615K
in Germany
Gender
19.9%♀
80.1% male
Age
36.5
average years
Country rank
#9898
Person in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ole Werner fans

19.9% are female, 80.1% are male, average age 36.5.

Fig. 02

Gender split

19.9%
Female
80.1%
Male
Demographic split for Ole Werner audience in Germany
MetricValue
Female19.9%
Male80.1%
Average age36.5
Estimated audience size614,510
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Ole Werner audience in Germany
Age bracketShare%
16-1929%
20-2917%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Ole Werner audience comes from Germany.

Worldwide audience distribution share by country for Ole Werner
CountryShare
Germany82.4%
Austria2.3%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ole Werner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ole Werner fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K5.87×
02Sachsen~70K2.23×
03Niedersachsen~100K1.49×
04Sachsen-Anhalt~20K1.28×
05Thüringen~20K1.12×
06Schleswig-Holstein~30K1.10×
07Hamburg~20K1.00×
08Brandenburg~10K0.66×
09Saarland~5K0.66×
10Mecklenburg-Vorpommern~8K0.62×
11Berlin~20K0.52×
12Nordrhein-Westfalen~70K0.48×
13Hessen~20K0.46×
14Rheinland-Pfalz~10K0.41×
15Baden-Württemberg~40K0.40×
16Bayern~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Ole Werner, Germany
0.37×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ole Werner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ole Werner audience
#·InterestCategoryAffinity×
01Holstein KielSports267.40×
02VfL OsnabrückSports40.47×
03Poland national football teamSports30.92×
04SG Flensburg-HandewittSports28.87×
05Karlsruher SCSports26.37×
06Eintracht BraunschweigSports25.76×
07SpVgg Greuther FürthSports24.44×
08Lothar MatthäusSports18.87×
091. FC Union BerlinSports16.59×
10Frauen-BundesligaSports16.14×
11VfL BochumSports16.00×
12Arminia BielefeldSports13.54×
131. FC HeidenheimSports13.08×
14RB LeipzigSports10.87×
15Ligue 1Sports10.77×
16SC FreiburgSports10.29×
17Borussia MönchengladbachSports7.85×
18TransfermarktSports6.69×
19VfB StuttgartSports6.59×
20Borussia DortmundSports3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ole Werner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ole Werner audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.73×
PatriotismCONSERVATISM1.38×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ole Werner audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
CreativityOPEN0.55×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ole Werner have in Germany?

Ole Werner has an estimated audience of 614,510 people in Germany, concentrated in Niedersachsen and Sachsen.

02

What is the gender split and age of Ole Werner fans?

19.9% of Ole Werner fans are female, 80.1% are male, with an average age of 36.5 years.

03

Which brands do Ole Werner fans like most?

Ole Werner fans show strongest brand affinity for Holstein Kiel (267.4×), VfL Osnabrück (40.47×), and Eintracht Braunschweig (25.76×) over the country average.

04

Where do Ole Werner fans live in Germany?

Ole Werner fans in Germany are most concentrated in Niedersachsen (reach ~100K), Sachsen (reach ~70K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ole Werner fans also like?

Beyond Ole Werner itself, the audience over-indexes on VfL Osnabrück (40.47×), Eintracht Braunschweig (25.76×), VfL Bochum (16×), and SpVgg Greuther Fürth (24.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Ole Werner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ole Werner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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