Top 12 Pay TVs in Italy
This curated ranking covers the 12 largest pay tvs in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Sky Go, HBO and Sky Sports lead the list with a combined estimated audience of 2,262,133 people. Across all 12 entries the average audience size is 227,191, and the largest, Sky Go, reaches around 1,192,570 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each pay tv, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sky Go |
1,192,570 | 16.6% | Pay TV | Movies & TV |
| 2 |  HBO |
572,858 | 0.8% | Pay TV | Movies & TV |
| 3 |  Sky Sports |
496,705 | 10.3% | Pay TV | Movies & TV |
| 4 |  Sky Sport (Italy) |
230,573 | 68.2% | Pay TV | Movies & TV |
| 5 |  Sky Atlantic |
217,665 | 5.5% | Pay TV | Movies & TV |
| 6 |  Sky Deutschland |
11,732 | 0.3% | Pay TV | Movies & TV |
| 7 |  Fox Nation |
1,821 | 0.1% | Pay TV | Movies & TV |
| 8 |  MTV Hits (UK & Ireland) |
1,391 | 4.2% | Pay TV | Music & Radio |
| 9 |  AspireTV |
294 | 3.8% | Pay TV | Movies & TV |
| 10 |  AXN Latinoamérica |
275 | 1.4% | Pay TV | Movies & TV |
| 11 |  FX TV |
256 | 1.6% | Pay TV | Movies & TV |
| 12 |  TNT Serie |
159 | 0.1% | Pay TV | Movies & TV |
Frequently asked questions
How is this Top 12 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each pay tv by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest pay tv in Italy?
Sky Go currently leads with an estimated audience of 1,192,570 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.