A data profile of the people who buy, follow and care about Sovereign state in United Kingdom — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 4,597,643 people in United Kingdom.
The average Sovereign state fan in United Kingdom is 40.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Innovation, Public security, Employment agency, with strongest over-indexing on Innovation (1.61× the country average).
Demographically, the Sovereign state audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sovereign state fan in United Kingdom is balanced, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Innovation.
The key figures that characterise the Sovereign state profile in United Kingdom.
52.5% are female, 47.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 40.9 |
| Estimated audience size | 4,597,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Sovereign state audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
Where the Sovereign state audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.16× | |
| 02 | Scotland | ~500K | 1.09× | |
| 03 | North East | ~200K | 1.08× | |
| 04 | Yorkshire and the Humber | ~400K | 1.07× | |
| 05 | Wales | ~300K | 1.05× | |
| 06 | East of England | ~400K | 1.03× | |
| 07 | South West | ~400K | 1.01× | |
| 08 | South East | ~600K | 0.99× | |
| 09 | Northern Ireland | ~100K | 0.98× | |
| 10 | East Midlands | ~300K | 0.93× | |
| 11 | North West | ~400K | 0.86× | |
| 12 | England | ~3.5M | 0.82× |
The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 2.78× | ||
| 02 | Monopoly (game) | Games | 2.01× | ||
| 03 | Sandra Bullock | Movies & TV | 1.90× | ||
| 04 | Individualism | Politics & Society | 1.85× | ||
| 05 | UNESCO | Politics & Society | 1.79× | ||
| 06 | Medicinal plants | Health | 1.78× | ||
| 07 | Air Canada | Travel & Leisure | 1.77× | ||
| 08 | Model building | Kids & Family | 1.76× | ||
| 09 | Baking powder | Food & Beverages | 1.69× | ||
| 10 | Toyota Land Cruiser | Cars & Mobility | 1.66× | ||
| 11 | Jet ski | Sports | 1.65× | ||
| 12 | Innovation | Business & Career | 1.61× | ||
| 13 | Mineral water | Food & Beverages | 1.61× | ||
| 14 | Ryan Gosling | Movies & TV | 1.60× | ||
| 15 | Tobacco | Food & Beverages | 1.60× | ||
| 16 | Automobile repair shop | Cars & Mobility | 1.59× | ||
| 17 | Fanatics | Fashion & Accessoires | 1.59× | ||
| 18 | Fertilizer | Home & Garden | 1.57× | ||
| 19 | Robotics | Technology & Electronics | 1.53× | ||
| 20 | Employment agency | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.24× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× |
Sovereign state has an estimated audience of 4,597,643 people in United Kingdom, concentrated in England and South East.
52.5% of Sovereign state fans are female, 47.5% are male, with an average age of 40.9 years.
Sovereign state fans show strongest brand affinity for Innovation (1.61×), Public security (2.78×), and Employment agency (1.5×) over the country average.
Sovereign state fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sovereign state itself, the audience over-indexes on Public security (2.78×), Employment agency (1.5×), Mineral water (1.61×), and Fertilizer (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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