A data profile of the people who buy, follow and care about Sovereign state in Mexico — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 8,046,487 people in Mexico.
Sovereign state has an estimated audience of 8,046,487 people in Mexico. 52.3% are female, 47.7% are male, average age 30.4. Top brand affinities: Christmas market, SOS Children's Villages, Kinder Surprise, Geneva Motor Show.
Top brand affinities include Christmas market, SOS Children's Villages, Kinder Surprise, with strongest over-indexing on Christmas market (1.78× the country average).
Demographically, the Sovereign state audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical Sovereign state fan in Mexico is balanced, around 30.4 years old, with strong Creativity tendencies and a notable affinity for Christmas market.
The key figures that characterise the Sovereign state profile in Mexico.
52.3% are female, 47.7% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 30.4 |
| Estimated audience size | 8,046,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Sovereign state audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SOS Children's Villages | Politics & Society | 3.09× | ||
| 02 | Kinder Surprise | Food & Beverages | 2.58× | ||
| 03 | Christmas market | Food & Beverages | 1.78× | ||
| 04 | Geneva Motor Show | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.08× | |
| Convenience Orientation | PREMIUM | 1.08× | |
| Indulgence | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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