Sovereign state Audience in Mexico
Sovereign state has an estimated audience of 8,046,487 people in Mexico. 52.3% are female, 47.7% are male, average age 30.4. Top brand affinities: Christmas market, SOS Children's Villages, Kinder Surprise, Geneva Motor Show.
Top brand affinities include Christmas market, SOS Children's Villages, Kinder Surprise, with strongest over-indexing on Christmas market (1.78× the country average). Demographically, the Sovereign state audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Creativity, Convenience Orientation.
Category: Politics & Society · Type: Topic
Demographics of Sovereign state fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 30.4 |
| Estimated audience size | 8,046,487 |
Audience persona
The typical Sovereign state fan in Mexico is balanced, around 30.4 years old, with strong Creativity tendencies and a notable affinity for Christmas market.
Top brand affinities of Sovereign state fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas market | 1.78× | Food & Beverages |
| SOS Children's Villages | 3.09× | Politics & Society |
| Kinder Surprise | 2.58× | Food & Beverages |
| Geneva Motor Show | 1.54× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.08 |
| Convenience Orientation | PREMIUM | 1.08 |
| Indulgence | JOY | 1.07 |
| Travelling | THRILL | 1.06 |
| Community Orientation | OPEN | 1.05 |
| Individualism | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
See Sovereign state audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.