Sovereign state Audience in Mexico
Sovereign state has an estimated audience of 8,046,487 people in Mexico. 52.3% are female, 47.7% are male, average age 30.4. Top brand affinities: Furniture, Religion, Nissan, Pinterest, MLB.
Top brand affinities include Furniture, Religion, Nissan, with strongest over-indexing on Furniture (1.7× the country average). Demographically, the Sovereign state audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Sovereign state fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 30.4 |
| Estimated audience size | 8,046,487 |
Audience persona
The typical Sovereign state fan in Mexico is balanced, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Furniture.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Furniture | 1.7× | Home & Garden |
| Religion | 1.54× | Business & Career |
| Nissan | 1.87× | Cars & Mobility |
| 1.77× | Internet & Social Media | |
| MLB | 1.68× | Sports |
| Samsung | 1.67× | Technology & Electronics |
| Volkswagen | 1.68× | Cars & Mobility |
| Nightclubs | 1.52× | Music & Radio |
| Toyota | 1.56× | Cars & Mobility |
| Jesus | 1.56× | Politics & Society |
| Online banking | 2.01× | Business & Career |
| Kia Motors | 1.68× | Cars & Mobility |
| Theatre | 1.53× | Music & Radio |
| Tablet computers | 1.65× | Technology & Electronics |
| SUVs | 1.51× | Cars & Mobility |
| Huawei | 1.57× | Technology & Electronics |
| Uber | 1.77× | Cars & Mobility |
| Puzzle video games | 1.53× | Games |
| Sephora | 1.55× | Shopping |
| Tennis | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.54 |
| Need for Security | CONSERVATISM | 1.44 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Creativity | OPEN | 1.33 |
| Social Media Usage | JOY | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
See Sovereign state audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.