Rascasse Audience Intelligence

Sovereign state Audience in Italy

A data profile of the people who buy, follow and care about Sovereign state in Italy — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 4,501,329 people in Italy.

Sovereign state has an estimated audience of 4,501,329 people in Italy. 49.8% are female, 50.2% are male, average age 39.8. Top brand affinities: Subscription business model, Rail transport, Public transport, Individualism, Baking powder.

Top brand affinities include Subscription business model, Rail transport, Public transport, with strongest over-indexing on Subscription business model (2.04× the country average).

Demographically, the Sovereign state audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Sovereign state fan in Italy is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Subscription business model.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sovereign state profile in Italy.

Audience size
4.5M
in Italy
Gender
49.8%
50.2% male
Age
39.8
average years
Country rank
#1525
Topic in Italy
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sovereign state fans

49.8% are female, 50.2% are male, average age 39.8.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Sovereign state audience in Italy
MetricValue
Female49.8%
Male50.2%
Average age39.8
Estimated audience size4,501,329
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Sovereign state audience in Italy
Age bracketShare%
16-1919%
20-2917%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Sovereign state audience comes from Italy.

Worldwide audience distribution share by country for Sovereign state
CountryShare
United States25.5%
Brazil4.8%
Taiwan4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sovereign state audience
#·InterestCategoryAffinity×
01IndividualismPolitics & Society2.49×
02Monopoly (game)Games2.40×
03Subscription business modelShopping2.04×
04Urban agricultureBusiness & Career2.01×
05Non-alcoholic beverageFood & Beverages1.92×
06Traditional medicineHealth1.83×
07Mineral waterFood & Beverages1.81×
08Sugar substituteFood & Beverages1.78×
09Private equityBusiness & Career1.77×
10Rail transportTravel & Leisure1.71×
11Toilet paperHome & Garden1.71×
12Sandra BullockMovies & TV1.67×
13Royal familyPolitics & Society1.66×
14Medicinal plantsHealth1.64×
15CNNMovies & TV1.60×
16CiderFood & Beverages1.60×
17FeverHealth1.60×
18Baking powderFood & Beverages1.59×
19Smoked meatFood & Beverages1.57×
20Public transportCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sovereign state audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sovereign state audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
IndividualismJOY1.57×
Convenience OrientationPREMIUM1.50×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sovereign state audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
TravellingTHRILL0.81×
Quality AwarenessPREMIUM0.84×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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