A data profile of the people who buy, follow and care about Sovereign state in Italy — modelled from more than twelve digital signal sources. Sovereign state has an estimated audience of 4,501,329 people in Italy.
Sovereign state has an estimated audience of 4,501,329 people in Italy. 49.8% are female, 50.2% are male, average age 39.8. Top brand affinities: Subscription business model, Rail transport, Public transport, Individualism, Baking powder.
Top brand affinities include Subscription business model, Rail transport, Public transport, with strongest over-indexing on Subscription business model (2.04× the country average).
Demographically, the Sovereign state audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Sovereign state fan in Italy is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Subscription business model.
The key figures that characterise the Sovereign state profile in Italy.
49.8% are female, 50.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.8 |
| Estimated audience size | 4,501,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Sovereign state audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 4.8% |
| Taiwan | 4.6% |
The strongest cross-interests of the Sovereign state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 2.49× | ||
| 02 | Monopoly (game) | Games | 2.40× | ||
| 03 | Subscription business model | Shopping | 2.04× | ||
| 04 | Urban agriculture | Business & Career | 2.01× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.92× | ||
| 06 | Traditional medicine | Health | 1.83× | ||
| 07 | Mineral water | Food & Beverages | 1.81× | ||
| 08 | Sugar substitute | Food & Beverages | 1.78× | ||
| 09 | Private equity | Business & Career | 1.77× | ||
| 10 | Rail transport | Travel & Leisure | 1.71× | ||
| 11 | Toilet paper | Home & Garden | 1.71× | ||
| 12 | Sandra Bullock | Movies & TV | 1.67× | ||
| 13 | Royal family | Politics & Society | 1.66× | ||
| 14 | Medicinal plants | Health | 1.64× | ||
| 15 | CNN | Movies & TV | 1.60× | ||
| 16 | Cider | Food & Beverages | 1.60× | ||
| 17 | Fever | Health | 1.60× | ||
| 18 | Baking powder | Food & Beverages | 1.59× | ||
| 19 | Smoked meat | Food & Beverages | 1.57× | ||
| 20 | Public transport | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Individualism | JOY | 1.57× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Travelling | THRILL | 0.81× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sovereign state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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