Rascasse Audience Intelligence

California State University, Northridge Audience in United States

A data profile of the people who buy, follow and care about California State University, Northridge in United States — modelled from more than twelve digital signal sources. California State University, Northridge has an estimated audience of 746,403 people in United States.

#178among University in United States#2730among POI in United States#1808in Business & Career

The average California State University, Northridge fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Soulmate, Kevin Costner, Robert Redford, with strongest over-indexing on Soulmate (34.03× the country average).

Demographically, the California State University, Northridge audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California State University, Northridge fan in United States is more female, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Soulmate.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California State University, Northridge profile in United States.

Audience size
746K
in United States
Gender
68.2%♀
31.8% male
Age
45.7
average years
Country rank
#28730
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of California State University, Northridge fans

68.2% are female, 31.8% are male, average age 45.7.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for California State University, Northridge audience in United States
MetricValue
Female68.2%
Male31.8%
Average age45.7
Estimated audience size746,403
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the California State University, Northridge audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3917%
40-4929%
50+34%
Fig. 04

Worldwide distribution

69.5%

of the worldwide California State University, Northridge audience comes from United States.

Worldwide audience distribution share by country for California State University, Northridge
CountryShare
United States69.5%
Spain14.2%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California State University, Northridge audience in United States is strongest.

Fig. 05

Top regions by affinity

California State University, Northridge fans by region: top regions in United States
#RegionReachAffinity×
01California~600K21.94×
02Hawaii~7K2.07×
03Nevada~10K1.50×
04Oregon~10K1.34×
05Washington~20K1.29×
06Washington, District of Columbia~2K1.04×
07Arizona~10K0.92×
08Alaska~1K0.90×
09Colorado~10K0.89×
10Vermont~1K0.87×
11Idaho~3K0.86×
12North Dakota~1K0.86×
13South Dakota~1K0.85×
14Montana~2K0.84×
15New Mexico~3K0.83×
16Rhode Island~2K0.81×
17Utah~5K0.80×
18Delaware~2K0.79×
19West Virginia~3K0.78×
20Maine~2K0.77×
21New Hampshire~2K0.76×
22Nebraska~3K0.75×
23Mississippi~4K0.72×
24Kansas~4K0.72×
25Arkansas~4K0.70×
26Massachusetts~10K0.69×
27Iowa~4K0.69×
28Maryland~9K0.68×
29Connecticut~5K0.68×
30Virginia~10K0.67×
31Oklahoma~6K0.67×
32Illinois~20K0.66×
33Louisiana~6K0.65×
34Minnesota~7K0.64×
35Kentucky~6K0.63×
36Missouri~7K0.61×
37Texas~40K0.60×
38New York~30K0.60×
39New Jersey~10K0.59×
40Alabama~6K0.59×
41Indiana~8K0.58×
42South Carolina~6K0.58×
43Wisconsin~6K0.58×
44Georgia~10K0.57×
45Tennessee~8K0.56×
46North Carolina~10K0.55×
47Florida~30K0.52×
48Pennsylvania~10K0.51×
49Michigan~10K0.51×
50Ohio~10K0.50×
Fig. 06

Affinity by region

Affinity by region — California State University, Northridge, United States
0.50×1.00×21.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California State University, Northridge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California State University, Northridge audience
#·InterestCategoryAffinity×
01SoulmateKids & Family34.03×
02Kevin CostnerMovies & TV17.10×
03Bauer HockeySports17.10×
04Los Angeles KingsSports11.27×
05Robert RedfordMovies & TV7.58×
06George ClooneyMovies & TV7.21×
07MonarchyPolitics & Society5.42×
08Billy Bob ThorntonMovies & TV4.99×
09Wheel of Fortune (U.S. game show)Movies & TV4.20×
10Demi MooreMovies & TV4.03×
11FedExBusiness & Career3.07×
12Sustainable energyHome & Garden2.92×
13Diane KeatonMovies & TV2.64×
14TV game showsMovies & TV2.36×
15Mortgage loansBusiness & Career2.12×
16RedditInternet & Social Media2.06×
17PinterestInternet & Social Media1.99×
18Trader Joe'sShopping1.91×
19McDonald'sFood & Beverages1.77×
20BarbecueFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California State University, Northridge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California State University, Northridge audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
Urban LifestyleOPEN1.63×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California State University, Northridge audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does California State University, Northridge have in United States?

California State University, Northridge has an estimated audience of 746,403 people in United States, concentrated in California and Texas.

02

What is the gender split and age of California State University, Northridge fans?

68.2% of California State University, Northridge fans are female, 31.8% are male, with an average age of 45.7 years.

03

Which brands do California State University, Northridge fans like most?

California State University, Northridge fans show strongest brand affinity for Soulmate (34.03×), Kevin Costner (17.1×), and Robert Redford (7.58×) over the country average.

04

Where do California State University, Northridge fans live in United States?

California State University, Northridge fans in United States are most concentrated in California (reach ~600K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do California State University, Northridge fans also like?

Beyond California State University, Northridge itself, the audience over-indexes on Kevin Costner (17.1×), Robert Redford (7.58×), Los Angeles Kings (11.27×), and George Clooney (7.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See California State University, Northridge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University, Northridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →