California State University, Northridge Audience in United States
California State University, Northridge has an estimated audience of 746,403 people in United States. 68.2% are female, 31.8% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Soulmate, Kevin Costner, MSN, Sam Elliott, Robert Redford.
The average California State University, Northridge fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soulmate, Kevin Costner, MSN, with strongest over-indexing on Soulmate (30.64× the country average). Demographically, the California State University, Northridge audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of California State University, Northridge fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 45.7 |
| Estimated audience size | 746,403 |
Audience persona
The typical California State University, Northridge fan in United States is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Soulmate.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 559,803 | 17.5× |
| Texas | 42,709 | 0.67× |
| New York | 28,286 | 0.68× |
| Florida | 22,299 | 0.44× |
| Washington | 22,101 | 1.48× |
| Illinois | 17,783 | 0.72× |
| Arizona | 15,813 | 1.04× |
| Georgia | 13,462 | 0.59× |
| Virginia | 12,809 | 0.7× |
| Oregon | 12,546 | 1.47× |
| Nevada | 12,495 | 1.73× |
| Pennsylvania | 11,937 | 0.47× |
| North Carolina | 11,911 | 0.53× |
| New Jersey | 11,104 | 0.58× |
| Colorado | 11,039 | 0.94× |
| Massachusetts | 10,650 | 0.72× |
| Ohio | 10,395 | 0.45× |
| Michigan | 8,730 | 0.45× |
| Maryland | 8,407 | 0.66× |
| Hawaii | 8,203 | 2.56× |
| Indiana | 7,071 | 0.52× |
| Tennessee | 7,061 | 0.47× |
| Minnesota | 6,606 | 0.62× |
| Missouri | 6,539 | 0.54× |
| Utah | 5,275 | 0.79× |
| Wisconsin | 4,984 | 0.44× |
| Louisiana | 4,978 | 0.52× |
| Connecticut | 4,605 | 0.62× |
| Oklahoma | 4,367 | 0.53× |
| South Carolina | 4,298 | 0.38× |
| Alabama | 4,195 | 0.4× |
| Kentucky | 4,154 | 0.44× |
| Kansas | 3,519 | 0.6× |
| Iowa | 3,295 | 0.54× |
| Idaho | 3,162 | 0.84× |
| New Mexico | 2,807 | 0.75× |
| Arkansas | 2,771 | 0.45× |
| Mississippi | 2,711 | 0.44× |
| Washington, District of Columbia | 2,561 | 1.14× |
| Nebraska | 1,892 | 0.51× |
| Rhode Island | 1,407 | 0.59× |
| Montana | 1,304 | 0.63× |
| West Virginia | 1,193 | 0.34× |
| New Hampshire | 1,164 | 0.4× |
| Alaska | 1,163 | 0.73× |
| Maine | 970 | 0.36× |
| South Dakota | 891 | 0.52× |
| Delaware | 782 | 0.38× |
| North Dakota | 773 | 0.5× |
| Vermont | 655 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soulmate | 30.64× | Kids & Family |
| Kevin Costner | 14.82× | Movies & TV |
| MSN | 4.63× | News |
| Sam Elliott | 9.26× | Movies & TV |
| Robert Redford | 5.94× | Movies & TV |
| Bachelor of Business Administration | 28.96× | Business & Career |
| Elisabeth Moss | 12.44× | Movies & TV |
| Los Angeles Kings | 11.73× | Sports |
| Staples (Canada) | 3.74× | Business & Career |
| Catherine O'Hara | 4.7× | Movies & TV |
| Hobby Lobby | 2.66× | Home & Garden |
| Heath Ledger | 7.51× | Movies & TV |
| North Korea | 7.57× | Travel & Leisure |
| Jane Fonda | 8.99× | Movies & TV |
| Kia Sportage | 12.94× | Cars & Mobility |
| Bauer Hockey | 17.1× | Sports |
| Deion Sanders | 5.75× | Sports |
| Dave Franco | 7.77× | Movies & TV |
| Singer-songwriter | 2.26× | Music & Radio |
| Christopher Guest | 10.43× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Urban Lifestyle | OPEN | 1.63 |
| Community Orientation | OPEN | 1.45 |
| Indulgence | JOY | 1.36 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Extroversion | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.5% |
| Spain | 14.2% |
| United Kingdom | 3.1% |
See California State University, Northridge audiences in other countries
- California State University, Northridge — Germany
- California State University, Northridge — United Kingdom
- California State University, Northridge — France
- California State University, Northridge — Italy
- California State University, Northridge — Spain
- California State University, Northridge — Brazil
- California State University, Northridge — Japan
- California State University, Northridge — South Korea
- California State University, Northridge — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does California State University, Northridge have in United States?
California State University, Northridge has an estimated audience of 746,403 people in United States, concentrated in California and Texas.
What is the gender split and age of California State University, Northridge fans?
68.2% of California State University, Northridge fans are female, 31.8% are male, with an average age of 45.7 years.
Which brands do California State University, Northridge fans like most?
California State University, Northridge fans show strongest brand affinity for Soulmate (30.64×), Kevin Costner (14.82×), and MSN (4.63×) over the country average.
Where do California State University, Northridge fans live in United States?
California State University, Northridge fans in United States are most concentrated in California (reach 559,803), Texas (reach 42,709), and New York (reach 28,286). These three regions account for the largest share of the active audience.
What other brands do California State University, Northridge fans also like?
Beyond California State University, Northridge itself, the audience over-indexes on Kevin Costner (14.82×), MSN (4.63×), Sam Elliott (9.26×), and Robert Redford (5.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for California State University, Northridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.