California State University, Northridge Audience in United States

California State University, Northridge has an estimated audience of 746,403 people in United States. 68.2% are female, 31.8% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Soulmate, Kevin Costner, MSN, Sam Elliott, Robert Redford.

The average California State University, Northridge fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soulmate, Kevin Costner, MSN, with strongest over-indexing on Soulmate (30.64× the country average). Demographically, the California State University, Northridge audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California State University, Northridge fans

Demographic split for California State University, Northridge audience in United States
MetricValue
Female68.2%
Male31.8%
Average age45.7
Estimated audience size746,403

Audience persona

The typical California State University, Northridge fan in United States is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Soulmate.

Top regions in United States

Top regions ranked by reach for California State University, Northridge in United States
RegionReachAffinity
California559,80317.5×
Texas42,7090.67×
New York28,2860.68×
Florida22,2990.44×
Washington22,1011.48×
Illinois17,7830.72×
Arizona15,8131.04×
Georgia13,4620.59×
Virginia12,8090.7×
Oregon12,5461.47×
Nevada12,4951.73×
Pennsylvania11,9370.47×
North Carolina11,9110.53×
New Jersey11,1040.58×
Colorado11,0390.94×
Massachusetts10,6500.72×
Ohio10,3950.45×
Michigan8,7300.45×
Maryland8,4070.66×
Hawaii8,2032.56×
Indiana7,0710.52×
Tennessee7,0610.47×
Minnesota6,6060.62×
Missouri6,5390.54×
Utah5,2750.79×
Wisconsin4,9840.44×
Louisiana4,9780.52×
Connecticut4,6050.62×
Oklahoma4,3670.53×
South Carolina4,2980.38×
Alabama4,1950.4×
Kentucky4,1540.44×
Kansas3,5190.6×
Iowa3,2950.54×
Idaho3,1620.84×
New Mexico2,8070.75×
Arkansas2,7710.45×
Mississippi2,7110.44×
Washington, District of Columbia2,5611.14×
Nebraska1,8920.51×
Rhode Island1,4070.59×
Montana1,3040.63×
West Virginia1,1930.34×
New Hampshire1,1640.4×
Alaska1,1630.73×
Maine9700.36×
South Dakota8910.52×
Delaware7820.38×
North Dakota7730.5×
Vermont6550.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California State University, Northridge audience
BrandAffinityCategory
Soulmate30.64×Kids & Family
Kevin Costner14.82×Movies & TV
MSN4.63×News
Sam Elliott9.26×Movies & TV
Robert Redford5.94×Movies & TV
Bachelor of Business Administration28.96×Business & Career
Elisabeth Moss12.44×Movies & TV
Los Angeles Kings11.73×Sports
Staples (Canada)3.74×Business & Career
Catherine O'Hara4.7×Movies & TV
Hobby Lobby2.66×Home & Garden
Heath Ledger7.51×Movies & TV
North Korea7.57×Travel & Leisure
Jane Fonda8.99×Movies & TV
Kia Sportage12.94×Cars & Mobility
Bauer Hockey17.1×Sports
Deion Sanders5.75×Sports
Dave Franco7.77×Movies & TV
Singer-songwriter2.26×Music & Radio
Christopher Guest10.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California State University, Northridge audience
TraitClusterScore
TravellingTHRILL1.66
Urban LifestyleOPEN1.63
Community OrientationOPEN1.45
IndulgenceJOY1.36
LGBTQ+ IdentityOPEN1.31
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for California State University, Northridge
CountryShare
United States69.5%
Spain14.2%
United Kingdom3.1%

See California State University, Northridge audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California State University, Northridge have in United States?

California State University, Northridge has an estimated audience of 746,403 people in United States, concentrated in California and Texas.

What is the gender split and age of California State University, Northridge fans?

68.2% of California State University, Northridge fans are female, 31.8% are male, with an average age of 45.7 years.

Which brands do California State University, Northridge fans like most?

California State University, Northridge fans show strongest brand affinity for Soulmate (30.64×), Kevin Costner (14.82×), and MSN (4.63×) over the country average.

Where do California State University, Northridge fans live in United States?

California State University, Northridge fans in United States are most concentrated in California (reach 559,803), Texas (reach 42,709), and New York (reach 28,286). These three regions account for the largest share of the active audience.

What other brands do California State University, Northridge fans also like?

Beyond California State University, Northridge itself, the audience over-indexes on Kevin Costner (14.82×), MSN (4.63×), Sam Elliott (9.26×), and Robert Redford (5.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University, Northridge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.