California State University, Fullerton Audience in United States

California State University, Fullerton has an estimated audience of 1,423,231 people in United States. 65.6% are female, 34.4% are male, average age 47.9. Top regions: California, Texas, New York. Top brand affinities: Soulmate, Leighton Meester, Dave Franco, Kevin Costner, MSN.

The average California State University, Fullerton fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soulmate, Leighton Meester, Dave Franco, with strongest over-indexing on Soulmate (30.64× the country average). Demographically, the California State University, Fullerton audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California State University, Fullerton fans

Demographic split for California State University, Fullerton audience in United States
MetricValue
Female65.6%
Male34.4%
Average age47.9
Estimated audience size1,423,231

Audience persona

The typical California State University, Fullerton fan in United States is more female, around 47.9 years old, with strong Indulgence tendencies and a notable affinity for Soulmate.

Top regions in United States

Top regions ranked by reach for California State University, Fullerton in United States
RegionReachAffinity
California1,067,42421.72×
Texas83,8410.69×
New York48,1050.6×
Florida40,3270.42×
Washington37,4171.31×
Illinois34,3510.72×
Arizona30,2931.04×
Virginia26,2640.76×
Pennsylvania22,4800.47×
New Jersey21,0450.58×
North Carolina20,5600.48×
Georgia20,4830.47×
Ohio20,1130.46×
Oregon19,7901.21×
Massachusetts19,2420.69×
Colorado19,1830.86×
Nevada18,6401.35×
Indiana17,8470.69×
Michigan16,7140.45×
Maryland14,6920.6×
Hawaii13,3162.18×
Tennessee12,9150.45×
Missouri12,7260.55×
Minnesota11,3790.56×
Utah10,0600.79×
Oklahoma8,5690.54×
Wisconsin8,5310.4×
Connecticut8,2690.58×
South Carolina7,9950.37×
Louisiana7,6310.42×
Alabama7,5670.38×
Kentucky7,2100.4×
Kansas7,1670.64×
Iowa6,3060.54×
Arkansas5,4990.47×
Washington, District of Columbia5,3781.26×
Idaho5,0750.71×
New Mexico5,0360.71×
Mississippi3,8630.33×
Nebraska3,3990.48×
New Hampshire2,3820.42×
Montana2,3050.58×
Rhode Island2,2240.49×
West Virginia2,0240.31×
Alaska2,0200.66×
Maine1,8070.35×
Wyoming1,7800.84×
South Dakota1,6750.51×
North Dakota1,5710.54×
Vermont1,3780.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California State University, Fullerton audience
BrandAffinityCategory
Soulmate30.64×Kids & Family
Leighton Meester25.76×Movies & TV
Dave Franco20.05×Movies & TV
Kevin Costner14.82×Movies & TV
MSN4.79×News
Sam Elliott9.91×Movies & TV
Kia Sportage17.86×Cars & Mobility
Calgary Flames19.45×Sports
Bachelor of Business Administration28.76×Business & Career
Elisabeth Moss12.22×Movies & TV
Staples (Canada)3.83×Business & Career
Los Angeles Angels of Anaheim12.81×Sports
Catherine O'Hara4.61×Movies & TV
Bauer Hockey19.45×Sports
North Korea7.58×Travel & Leisure
Ottawa Senators16.27×Sports
Jane Fonda8.99×Movies & TV
Heath LedgerMovies & TV
Hobby Lobby2.41×Home & Garden
Anaheim Ducks11.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California State University, Fullerton audience
TraitClusterScore
IndulgenceJOY1.43
Price SensitivityPREMIUM1.37
Urban LifestyleOPEN1.36
TravellingTHRILL1.29
ExtroversionTHRILL1.27
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for California State University, Fullerton
CountryShare
United States70.9%
Canada3.6%
United Kingdom2.7%

See California State University, Fullerton audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California State University, Fullerton have in United States?

California State University, Fullerton has an estimated audience of 1,423,231 people in United States, concentrated in California and Texas.

What is the gender split and age of California State University, Fullerton fans?

65.6% of California State University, Fullerton fans are female, 34.4% are male, with an average age of 47.9 years.

Which brands do California State University, Fullerton fans like most?

California State University, Fullerton fans show strongest brand affinity for Soulmate (30.64×), Leighton Meester (25.76×), and Dave Franco (20.05×) over the country average.

Where do California State University, Fullerton fans live in United States?

California State University, Fullerton fans in United States are most concentrated in California (reach 1,067,424), Texas (reach 83,841), and New York (reach 48,105). These three regions account for the largest share of the active audience.

What other brands do California State University, Fullerton fans also like?

Beyond California State University, Fullerton itself, the audience over-indexes on Leighton Meester (25.76×), Dave Franco (20.05×), Kevin Costner (14.82×), and MSN (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University, Fullerton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.