California State University Audience in United States

California State University logo

California State University has an estimated audience of 2,514,162 people in United States. 59.9% are female, 40.1% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Wok, Nationality, Historic site.

The average California State University fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Wok, with strongest over-indexing on Goop (13.46× the country average). Demographically, the California State University audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of California State University fans

Demographic split for California State University audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.5
Estimated audience size2,514,162

Audience persona

The typical California State University fan in United States is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for California State University in United States
RegionReachAffinity
California1,561,8175.65×
Texas210,1910.97×
Florida123,4450.73×
New York117,4070.84×
Washington93,2811.85×
Illinois90,2161.08×
Georgia75,2670.97×
Arizona66,3431.29×
Pennsylvania66,2240.78×
Virginia64,2551.05×
New Jersey59,6630.93×
Ohio59,1140.76×
North Carolina56,7980.75×
Michigan50,0650.76×
Oregon49,1951.71×
Massachusetts48,9740.99×
Colorado48,3711.22×
Maryland45,7841.06×
Indiana35,6480.78×
Tennessee35,6330.71×
Missouri34,9990.86×
Nevada34,0141.4×
Minnesota28,4820.79×
Alabama25,8940.74×
Louisiana25,4140.78×
South Carolina24,2910.64×
Utah24,0331.07×
Connecticut23,9760.95×
Wisconsin22,6930.6×
Kansas20,8141.05×
Hawaii20,6281.91×
Kentucky19,1550.61×
Oklahoma19,1280.69×
Iowa17,7090.85×
Idaho15,9991.27×
Mississippi14,6780.71×
Arkansas13,8400.67×
New Mexico12,2000.97×
Washington, District of Columbia9,6791.28×
Nebraska8,4040.67×
West Virginia6,4840.55×
New Hampshire6,3060.64×
Montana5,9180.85×
Alaska5,4101.01×
Rhode Island4,9050.61×
Delaware4,6960.68×
Maine4,5640.51×
South Dakota4,3810.75×
North Dakota3,4660.67×
Wyoming2,7510.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California State University audience
BrandAffinityCategory
Goop13.46×Internet & Social Media
Vocal harmony10.66×Music & Radio
Wok14.53×Food & Beverages
Nationality4.4×Politics & Society
Historic site8.69×Arts & Culture
Governor of Michigan14.99×Politics & Society
Grinch7.62×Movies & TV
headspace16.26×Health
Hibachi13.17×Food & Beverages
Cherish (group)16.9×Music & Radio
Fairy godmother11.56×Literature
Guitarist (magazine)17.14×Music & Radio
Hipster14.13×Politics & Society
Mathcore11.29×Music & Radio
Google Home8.63×Technology & Electronics
Grace Slick11.3×Music & Radio
El Paso County, Colorado16.59×Travel & Leisure
TV Fanatic13.63×Movies & TV
Israel2.68×Travel & Leisure
Harlow13.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California State University audience
TraitClusterScore
SustainabilityBALANCE3.4
Community OrientationOPEN1.53
MindfulnessBALANCE1.51
SpiritualityBALANCE1.46
ExtroversionTHRILL1.29
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for California State University
CountryShare
United States70.9%
Japan2.9%
India2.3%

See California State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does California State University have in United States?

California State University has an estimated audience of 2,514,162 people in United States, concentrated in California and Texas.

What is the gender split and age of California State University fans?

59.9% of California State University fans are female, 40.1% are male, with an average age of 44.5 years.

Which brands do California State University fans like most?

California State University fans show strongest brand affinity for Goop (13.46×), Vocal harmony (10.66×), and Wok (14.53×) over the country average.

Where do California State University fans live in United States?

California State University fans in United States are most concentrated in California (reach 1,561,817), Texas (reach 210,191), and Florida (reach 123,445). These three regions account for the largest share of the active audience.

What other brands do California State University fans also like?

Beyond California State University itself, the audience over-indexes on Vocal harmony (10.66×), Wok (14.53×), Nationality (4.4×), and Historic site (8.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.