Rascasse Audience Intelligence

California State University Audience in United States

A data profile of the people who buy, follow and care about California State University in United States — modelled from more than twelve digital signal sources. California State University has an estimated audience of 2,514,162 people in United States.

#49among University in United States#912among POI in United States#943in Business & Career

The average California State University fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Soulmate, Colorado Rockies, Jessica Alba, with strongest over-indexing on Soulmate (16.56× the country average).

Demographically, the California State University audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical California State University fan in United States is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Soulmate.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the California State University profile in United States.

Audience size
2.5M
in United States
Gender
59.9%♀
40.1% male
Age
44.5
average years
Country rank
#11876
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of California State University fans

59.9% are female, 40.1% are male, average age 44.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for California State University audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.5
Estimated audience size2,514,162
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the California State University audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3918%
40-4928%
50+31%
Fig. 04

Worldwide distribution

70.8%

of the worldwide California State University audience comes from United States.

Worldwide audience distribution share by country for California State University
CountryShare
United States70.8%
Japan2.9%
India2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the California State University audience in United States is strongest.

Fig. 05

Top regions by affinity

California State University fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M4.95×
02Hawaii~20K1.89×
03Washington~90K1.77×
04Oregon~50K1.67×
05Nevada~30K1.30×
06Arizona~60K1.24×
07Colorado~50K1.20×
08Idaho~10K1.18×
09Washington, District of Columbia~9K1.14×
10Alaska~6K1.09×
11Utah~20K1.07×
12Illinois~90K1.03×
13Kansas~20K1.03×
14Texas~200K1.02×
15Virginia~60K1.02×
16New Mexico~10K1.02×
17Maryland~40K0.98×
18Montana~7K0.94×
19Georgia~70K0.93×
20Massachusetts~50K0.93×
21Connecticut~20K0.93×
22South Dakota~5K0.93×
23North Dakota~5K0.91×
24New Jersey~60K0.90×
25Delaware~6K0.89×
26Vermont~4K0.89×
27Missouri~40K0.87×
28Iowa~20K0.87×
29Minnesota~30K0.85×
30Mississippi~20K0.83×
31New Hampshire~8K0.83×
32Nebraska~10K0.82×
33Maine~7K0.82×
34Rhode Island~7K0.82×
35Indiana~40K0.81×
36North Carolina~60K0.79×
37Louisiana~30K0.79×
38Arkansas~20K0.79×
39New York~100K0.78×
40Ohio~60K0.77×
41Oklahoma~20K0.77×
42Pennsylvania~60K0.76×
43Michigan~50K0.76×
44Alabama~30K0.76×
45West Virginia~9K0.76×
46Kentucky~20K0.73×
47Tennessee~40K0.72×
48South Carolina~30K0.72×
49Wisconsin~30K0.68×
50Florida~100K0.66×
Fig. 06

Affinity by region

Affinity by region — California State University, United States
0.66×1.00×4.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the California State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for California State University audience
#·InterestCategoryAffinity×
01Colorado RockiesSports16.72×
02SoulmateKids & Family16.56×
03Jessica AlbaMovies & TV10.15×
04Kevin CostnerMovies & TV7.88×
05DuolingoBusiness & Career7.73×
06Web serverTechnology & Electronics6.54×
07Atlético MadridSports5.53×
08Boho-chicFashion & Accessoires4.24×
09Museum of Modern ArtArts & Culture3.93×
10Master of Business AdministrationBusiness & Career2.83×
11ULTA BeautyBeauty & Wellness2.41×
12PoshmarkShopping2.30×
13CollegeBusiness & Career2.09×
14Las VegasTravel & Leisure2.02×
15CVS PharmacyShopping1.99×
16Target CorporationShopping1.70×
17Panda ExpressFood & Beverages1.70×
18Taylor SwiftMusic & Radio1.64×
19RadioTechnology & Electronics1.58×
20WalgreensShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the California State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by California State University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.65×
PatriotismCONSERVATISM1.80×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by California State University audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.74×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does California State University have in United States?

California State University has an estimated audience of 2,514,162 people in United States, concentrated in California and Texas.

02

What is the gender split and age of California State University fans?

59.9% of California State University fans are female, 40.1% are male, with an average age of 44.5 years.

03

Which brands do California State University fans like most?

California State University fans show strongest brand affinity for Soulmate (16.56×), Colorado Rockies (16.72×), and Jessica Alba (10.15×) over the country average.

04

Where do California State University fans live in United States?

California State University fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do California State University fans also like?

Beyond California State University itself, the audience over-indexes on Colorado Rockies (16.72×), Jessica Alba (10.15×), Duolingo (7.73×), and Web server (6.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See California State University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for California State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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