Emmy Award Audience in Germany
Emmy Award has an estimated audience of 449,921 people in Germany. 60.5% are female, 39.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malcolm in the Middle, Kenneth Branagh, TikTok, Kirstie Alley, Sex and the City.
The average Emmy Award fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malcolm in the Middle, Kenneth Branagh, TikTok, with strongest over-indexing on Malcolm in the Middle (43.75× the country average). Demographically, the Emmy Award audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Emmy Award fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.7 |
| Estimated audience size | 449,921 |
Audience persona
The typical Emmy Award fan in Germany is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Malcolm in the Middle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,527 | 0.88× |
| Bayern | 69,093 | 0.96× |
| Baden-Württemberg | 47,967 | 0.78× |
| Rheinland-Pfalz | 47,299 | 2.1× |
| Berlin | 37,262 | 1.85× |
| Niedersachsen | 34,994 | 0.8× |
| Hessen | 30,723 | 0.9× |
| Sachsen | 20,578 | 0.93× |
| Hamburg | 14,599 | 1.44× |
| Schleswig-Holstein | 12,986 | 0.8× |
| Brandenburg | 12,676 | 0.91× |
| Sachsen-Anhalt | 8,132 | 0.7× |
| Thüringen | 7,755 | 0.68× |
| Mecklenburg-Vorpommern | 5,486 | 0.64× |
| Saarland | 3,959 | 0.72× |
| Bremen | 3,568 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malcolm in the Middle | 43.75× | Movies & TV |
| Kenneth Branagh | 46.94× | Movies & TV |
| TikTok | 4.21× | Internet & Social Media |
| Kirstie Alley | 20.31× | Movies & TV |
| Sex and the City | 5.21× | Movies & TV |
| Tagesschau | 2.72× | Movies & TV |
| They Might Be Giants | 73.86× | Music & Radio |
| David Burtka | 65.68× | Movies & TV |
| Neil Patrick Harris | 24.64× | Movies & TV |
| Steve Martin | 22.73× | Movies & TV |
| Harry Potter | 2.17× | Movies & TV |
| And just like that... | 6.3× | Movies & TV |
| Daniel Levy | 29.27× | Movies & TV |
| Dungeons & Dragons (TV series) | 13.31× | Movies & TV |
| Sarah Jessica Parker | 12.19× | Movies & TV |
| Drachenlord | 8.02× | Internet & Social Media |
| Josh Radnor | 26.41× | Movies & TV |
| Euphoria | 2.48× | Movies & TV |
| Kevin Costner | 8× | Movies & TV |
| EA Sports FC | 4.9× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.73 |
| Pet Ownership | JOY | 1.55 |
| Community Orientation | OPEN | 1.51 |
| Tradition | CONSERVATISM | 1.5 |
| Extroversion | THRILL | 1.28 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.3% |
| United Kingdom | 5.7% |
| Canada | 4.9% |
See Emmy Award audiences in other countries
More Award audiences in Germany
- Golden Globe Award (1,516,237)
- Grammy Award (591,054)
- Academy Award for Best Actor (250,507)
- Academy Award for Best Actress (131,887)
- Academy Award for Best Supporting Actor (119,383)
Frequently asked questions
How many fans does Emmy Award have in Germany?
Emmy Award has an estimated audience of 449,921 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emmy Award fans?
60.5% of Emmy Award fans are female, 39.5% are male, with an average age of 41.7 years.
Which brands do Emmy Award fans like most?
Emmy Award fans show strongest brand affinity for Malcolm in the Middle (43.75×), Kenneth Branagh (46.94×), and TikTok (4.21×) over the country average.
Where do Emmy Award fans live in Germany?
Emmy Award fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,527), Bayern (reach 69,093), and Baden-Württemberg (reach 47,967). These three regions account for the largest share of the active audience.
What other brands do Emmy Award fans also like?
Beyond Emmy Award itself, the audience over-indexes on Kenneth Branagh (46.94×), TikTok (4.21×), Kirstie Alley (20.31×), and Sex and the City (5.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emmy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.