Rascasse Audience Intelligence

Emmy Award Audience in Germany

A data profile of the people who buy, follow and care about Emmy Award in Germany — modelled from more than twelve digital signal sources. Emmy Award has an estimated audience of 449,063 people in Germany.

#2among Award in Germany#171among Event in Germany#2045in Movies & TV

The average Emmy Award fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Malcolm in the Middle, Kenneth Branagh, TikTok, with strongest over-indexing on Malcolm in the Middle (43.75× the country average).

Demographically, the Emmy Award audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emmy Award fan in Germany is more female, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Malcolm in the Middle.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emmy Award profile in Germany.

Audience size
449K
in Germany
Gender
60.5%♀
39.5% male
Age
41.7
average years
Country rank
#12778
Event in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emmy Award fans

60.5% are female, 39.5% are male, average age 41.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Emmy Award audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age41.7
Estimated audience size449,063
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Emmy Award audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Emmy Award audience comes from Germany.

Worldwide audience distribution share by country for Emmy Award
CountryShare
United States58.3%
United Kingdom5.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emmy Award audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emmy Award fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.80×
02Hamburg~10K1.41×
03Rheinland-Pfalz~30K1.32×
04Bremen~4K1.03×
05Bayern~70K0.99×
06Sachsen~20K0.99×
07Brandenburg~10K0.97×
08Hessen~30K0.93×
09Nordrhein-Westfalen~90K0.92×
10Saarland~5K0.89×
11Schleswig-Holstein~10K0.88×
12Niedersachsen~40K0.85×
13Thüringen~10K0.85×
14Sachsen-Anhalt~10K0.84×
15Mecklenburg-Vorpommern~7K0.83×
16Baden-Württemberg~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Emmy Award, Germany
0.82×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emmy Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emmy Award audience
#·InterestCategoryAffinity×
01They Might Be GiantsMusic & Radio73.86×
02David BurtkaMovies & TV65.68×
03Kenneth BranaghMovies & TV46.94×
04A Series of Unfortunate EventsMovies & TV45.00×
05Malcolm in the MiddleMovies & TV43.75×
06Daniel LevyMovies & TV29.27×
07Neil Patrick HarrisMovies & TV24.64×
08Steve MartinMovies & TV22.73×
09Kirstie AlleyMovies & TV20.31×
10Dungeons & Dragons (TV series)Movies & TV13.31×
11Sarah Jessica ParkerMovies & TV12.19×
12Elisabeth MossMovies & TV11.16×
13DrachenlordInternet & Social Media8.02×
14Kevin CostnerMovies & TV8.00×
15And just like that...Movies & TV6.30×
16Sex and the CityMovies & TV5.21×
17EA Sports FCGames4.90×
18TikTokInternet & Social Media4.21×
19TagesschauMovies & TV2.72×
20Harry PotterMovies & TV2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emmy Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emmy Award audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
Urban LifestyleOPEN1.53×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emmy Award audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Quality AwarenessPREMIUM0.91×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emmy Award have in Germany?

Emmy Award has an estimated audience of 449,063 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emmy Award fans?

60.5% of Emmy Award fans are female, 39.5% are male, with an average age of 41.7 years.

03

Which brands do Emmy Award fans like most?

Emmy Award fans show strongest brand affinity for Malcolm in the Middle (43.75×), Kenneth Branagh (46.94×), and TikTok (4.21×) over the country average.

04

Where do Emmy Award fans live in Germany?

Emmy Award fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Emmy Award fans also like?

Beyond Emmy Award itself, the audience over-indexes on Kenneth Branagh (46.94×), TikTok (4.21×), A Series of Unfortunate Events (45×), and They Might Be Giants (73.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in Germany

See Emmy Award audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emmy Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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