EuroLeague Audience in Germany
EuroLeague has an estimated audience of 297,728 people in Germany. 15.7% are female, 84.3% are male, average age 36.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Fenerbahçe Men's Basketball, Panathinaikos B.C., Olympiacos B.C., Giannis Antetokounmpo, FIBA EuroBasket.
The average EuroLeague fan in Germany is 36.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Fenerbahçe Men's Basketball, Panathinaikos B.C., Olympiacos B.C., with strongest over-indexing on Fenerbahçe Men's Basketball (19.4× the country average). Demographically, the EuroLeague audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of EuroLeague fans
| Metric | Value |
|---|---|
| Female | 15.7% |
| Male | 84.3% |
| Average age | 36.6 |
| Estimated audience size | 297,728 |
Audience persona
The typical EuroLeague fan in Germany is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fenerbahçe Men's Basketball.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 118,614 | 1.96× |
| Nordrhein-Westfalen | 97,535 | 1.18× |
| Baden-Württemberg | 88,916 | 1.73× |
| Hessen | 36,371 | 1.27× |
| Niedersachsen | 33,312 | 0.91× |
| Berlin | 25,796 | 1.53× |
| Rheinland-Pfalz | 18,016 | 0.96× |
| Sachsen | 12,773 | 0.69× |
| Schleswig-Holstein | 9,491 | 0.7× |
| Brandenburg | 9,302 | 0.8× |
| Hamburg | 7,414 | 0.87× |
| Sachsen-Anhalt | 7,010 | 0.72× |
| Thüringen | 6,150 | 0.64× |
| Mecklenburg-Vorpommern | 3,588 | 0.5× |
| Bremen | 2,942 | 0.91× |
| Saarland | 2,908 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fenerbahçe Men's Basketball | 19.4× | Sports |
| Panathinaikos B.C. | 92.11× | Sports |
| Olympiacos B.C. | 51.75× | Sports |
| Giannis Antetokounmpo | 38.1× | Sports |
| FIBA EuroBasket | 28.04× | Sports |
| gazzetta.gr | 47.31× | News |
| Beauty tips | 15.68× | Beauty & Wellness |
| Tipico | 6.8× | Games |
| Paul Zipser | 114.65× | Sports |
| KK Partizan | 36.18× | Sports |
| Basketball Champions League | 66.94× | Sports |
| Luka Dončić | 29.08× | Sports |
| Albert Heijn | 13.27× | Shopping |
| FIBA | 43.68× | Sports |
| Rudi-Sedlmayer-Halle | 98× | Sports |
| FIBA Europe | 145.61× | Sports |
| Sportske novosti | 16.7× | Sports |
| FC Bayern Basketball | 24.96× | Sports |
| Transfermarkt | 4.22× | Sports |
| Ratiopharm Ulm | 22.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.54 |
| Sustainability | BALANCE | 1.53 |
| Sports Activity | POWER | 1.43 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Greece | 9.1% |
| Montenegro | 5.4% |
| Serbia | 3.8% |
See EuroLeague audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does EuroLeague have in Germany?
EuroLeague has an estimated audience of 297,728 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of EuroLeague fans?
15.7% of EuroLeague fans are female, 84.3% are male, with an average age of 36.6 years.
Which brands do EuroLeague fans like most?
EuroLeague fans show strongest brand affinity for Fenerbahçe Men's Basketball (19.4×), Panathinaikos B.C. (92.11×), and Olympiacos B.C. (51.75×) over the country average.
Where do EuroLeague fans live in Germany?
EuroLeague fans in Germany are most concentrated in Bayern (reach 118,614), Nordrhein-Westfalen (reach 97,535), and Baden-Württemberg (reach 88,916). These three regions account for the largest share of the active audience.
What other brands do EuroLeague fans also like?
Beyond EuroLeague itself, the audience over-indexes on Panathinaikos B.C. (92.11×), Olympiacos B.C. (51.75×), Giannis Antetokounmpo (38.1×), and FIBA EuroBasket (28.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EuroLeague. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.