Rascasse Audience Intelligence

EuroLeague Audience in Germany

A data profile of the people who buy, follow and care about EuroLeague in Germany — modelled from more than twelve digital signal sources. EuroLeague has an estimated audience of 369,323 people in Germany.

#54among Basketball in Germany#199among Event in Germany#1185in Sports

The average EuroLeague fan in Germany is 36.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Panathinaikos B.C., Giannis Antetokounmpo, Fenerbahçe Men's Basketball, with strongest over-indexing on Panathinaikos B.C. (92.11× the country average).

Demographically, the EuroLeague audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EuroLeague fan in Germany is more male, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Panathinaikos B.C..

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EuroLeague profile in Germany.

Audience size
369K
in Germany
Gender
15.7%♀
84.3% male
Age
36.6
average years
Country rank
#14938
Event in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EuroLeague fans

15.7% are female, 84.3% are male, average age 36.6.

Fig. 02

Gender split

15.7%
Female
84.3%
Male
Demographic split for EuroLeague audience in Germany
MetricValue
Female15.7%
Male84.3%
Average age36.6
Estimated audience size369,323
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the EuroLeague audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.6%

of the worldwide EuroLeague audience comes from Germany.

Worldwide audience distribution share by country for EuroLeague
CountryShare
Greece6.1%
Montenegro3.6%
Serbia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EuroLeague audience in Germany is strongest.

Fig. 05

Top regions by affinity

EuroLeague fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.89×
02Baden-Württemberg~90K1.68×
03Berlin~20K1.43×
04Hessen~40K1.27×
05Nordrhein-Westfalen~100K1.20×
06Bremen~3K0.98×
07Rheinland-Pfalz~20K0.96×
08Niedersachsen~30K0.88×
09Hamburg~7K0.87×
10Brandenburg~9K0.80×
11Sachsen-Anhalt~8K0.77×
12Schleswig-Holstein~10K0.72×
13Sachsen~10K0.70×
14Thüringen~7K0.70×
15Saarland~3K0.68×
16Mecklenburg-Vorpommern~4K0.56×
Fig. 06

Affinity by region

Affinity by region — EuroLeague, Germany
0.56×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EuroLeague audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EuroLeague audience
#·InterestCategoryAffinity×
01FIBA EuropeSports145.61×
02Paul ZipserSports114.65×
03Rudi-Sedlmayer-HalleSports98.00×
04Panathinaikos B.C.Sports92.11×
05NBA EuropeSports72.22×
06Basketball Champions LeagueSports66.94×
07Olympiacos B.C.Sports51.75×
08gazzetta.grNews47.31×
09FIBASports43.68×
10Giannis AntetokounmpoSports38.10×
11KK PartizanSports36.18×
12Luka DončićSports29.08×
13FIBA EuroBasketSports28.04×
14FC Bayern München (Frauen)Sports20.00×
15Fenerbahçe Men's BasketballSports19.40×
16Sportske novostiSports16.70×
17Beauty tipsBeauty & Wellness15.68×
18Albert HeijnShopping13.27×
19TipicoGames6.80×
20TransfermarktSports4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EuroLeague audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EuroLeague audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.38×
Need for SecurityCONSERVATISM1.40×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EuroLeague audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
CreativityOPEN0.66×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EuroLeague have in Germany?

EuroLeague has an estimated audience of 369,323 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of EuroLeague fans?

15.7% of EuroLeague fans are female, 84.3% are male, with an average age of 36.6 years.

03

Which brands do EuroLeague fans like most?

EuroLeague fans show strongest brand affinity for Panathinaikos B.C. (92.11×), Giannis Antetokounmpo (38.1×), and Fenerbahçe Men's Basketball (19.4×) over the country average.

04

Where do EuroLeague fans live in Germany?

EuroLeague fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do EuroLeague fans also like?

Beyond EuroLeague itself, the audience over-indexes on Giannis Antetokounmpo (38.1×), Fenerbahçe Men's Basketball (19.4×), Olympiacos B.C. (51.75×), and FIBA EuroBasket (28.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See EuroLeague audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EuroLeague. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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