Rascasse Audience Intelligence

Sportske novosti Audience in Germany

A data profile of the people who buy, follow and care about Sportske novosti in Germany — modelled from more than twelve digital signal sources. Sportske novosti has an estimated audience of 760,558 people in Germany.

#46among Newspaper in Germany#280among Website / Newspaper / Magazine in Germany#642in Sports

The average Sportske novosti fan in Germany is 41.2 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Virtual reality, Tipico, Solar energy, with strongest over-indexing on Virtual reality (6.51× the country average).

Demographically, the Sportske novosti audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sportske novosti fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Virtual reality.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sportske novosti profile in Germany.

Audience size
761K
in Germany
Gender
18.1%♀
81.9% male
Age
41.2
average years
Country rank
#8265
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sportske novosti

18.1% are female, 81.9% are male, average age 41.2.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Sportske novosti audience in Germany
MetricValue
Female18.1%
Male81.9%
Average age41.2
Estimated audience size760,558
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Sportske novosti audience in Germany
Age bracketShare%
16-199%
20-2919%
30-3928%
40-4929%
50+15%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Sportske novosti audience comes from Germany.

Worldwide audience distribution share by country for Sportske novosti
CountryShare
Croatia55.3%
Slovenia11.2%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sportske novosti audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sportske novosti fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K3.54×
02Bayern~400K2.86×
03Hessen~100K2.22×
04Rheinland-Pfalz~60K1.48×
05Nordrhein-Westfalen~200K1.04×
06Hamburg~20K1.01×
07Berlin~30K0.90×
08Niedersachsen~50K0.61×
09Schleswig-Holstein~10K0.54×
10Bremen~3K0.50×
11Saarland~4K0.48×
12Sachsen-Anhalt~8K0.39×
13Mecklenburg-Vorpommern~5K0.35×
14Brandenburg~8K0.33×
15Sachsen~10K0.29×
16Thüringen~6K0.29×
Fig. 06

Affinity by region

Affinity by region — Sportske novosti, Germany
0.29×1.00×3.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sportske novosti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sportske novosti audience
#·InterestCategoryAffinity×
01EuroLeagueSports16.70×
02Virtual realityTechnology & Electronics6.51×
03Health insuranceBusiness & Career5.42×
04A.S. RomaSports4.70×
05TipicoGames4.06×
06Solar energyHome & Garden3.91×
07Smart TVTechnology & Electronics3.76×
08Efficient energy useTechnology & Electronics2.74×
09Alexander ZverevSports2.58×
10AutoScout24Cars & Mobility2.49×
11Online newspaperNews2.37×
12Used carCars & Mobility2.35×
13Škoda AutoCars & Mobility2.34×
14EurowingsTravel & Leisure2.28×
15CHECK24Business & Career2.20×
16Real Madrid C.F.Sports2.07×
17CommerzbankBusiness & Career1.88×
18UEFA Champions LeagueSports1.87×
19FIFA World CupSports1.75×
20EBayShopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sportske novosti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sportske novosti audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Career OrientationPOWER1.51×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sportske novosti audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.29×
Pet OwnershipJOY0.31×
Community OrientationOPEN0.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sportske novosti have in Germany?

Sportske novosti has an estimated audience of 760,558 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Sportske novosti fans?

18.1% of Sportske novosti fans are female, 81.9% are male, with an average age of 41.2 years.

03

Which brands do Sportske novosti fans like most?

Sportske novosti fans show strongest brand affinity for Virtual reality (6.51×), Tipico (4.06×), and Solar energy (3.91×) over the country average.

04

Where do Sportske novosti fans live in Germany?

Sportske novosti fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Bayern (reach ~400K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sportske novosti fans also like?

Beyond Sportske novosti itself, the audience over-indexes on Tipico (4.06×), Solar energy (3.91×), EuroLeague (16.7×), and FIFA World Cup (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Sportske novosti audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sportske novosti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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