A data profile of the people who buy, follow and care about De Volkskrant in Netherlands — modelled from more than twelve digital signal sources. De Volkskrant has an estimated audience of 2,075,319 people in Netherlands.
The average De Volkskrant fan in Netherlands is 44.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, Gelderland.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (322.58× the country average).
Demographically, the De Volkskrant audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical De Volkskrant fan in Netherlands is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the De Volkskrant profile in Netherlands.
62.6% are female, 37.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 44.6 |
| Estimated audience size | 2,075,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide De Volkskrant audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 82.0% |
| Belgium | 8.5% |
| United Kingdom | 2.0% |
Where the De Volkskrant audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~400K | 1.35× | |
| 02 | Limburg | ~200K | 1.22× | |
| 03 | North Holland | ~400K | 1.14× | |
| 04 | Overijssel | ~200K | 1.06× | |
| 05 | Zeeland | ~40K | 1.00× | |
| 06 | Friesland | ~80K | 0.98× | |
| 07 | Utrecht | ~200K | 0.96× | |
| 08 | Groningen | ~70K | 0.93× | |
| 09 | North Brabant | ~300K | 0.88× | |
| 10 | Flevoland | ~50K | 0.86× | |
| 11 | Drenthe | ~50K | 0.84× | |
| 12 | Zuid-Holland | ~400K | 0.81× |
The strongest cross-interests of the De Volkskrant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 666.99× | ||
| 02 | Costa Rica | Travel & Leisure | 643.40× | ||
| 03 | Valentine's Day | Kids & Family | 583.80× | ||
| 04 | Selfridges | Shopping | 377.74× | ||
| 05 | Shopping and fashion | Shopping | 322.58× | ||
| 06 | Car2Go | Cars & Mobility | 228.99× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 215.03× | ||
| 08 | Love & Sex | Kids & Family | 202.89× | ||
| 09 | Atheism | Politics & Society | 52.42× | ||
| 10 | Pound cake | Food & Beverages | 48.63× | ||
| 11 | Game consoles | Technology & Electronics | 46.40× | ||
| 12 | Real estate broker | Home & Garden | 33.56× | ||
| 13 | Live television | Movies & TV | 21.52× | ||
| 14 | Burnout (psychology) | Health | 18.87× | ||
| 15 | Sustainable products | Politics & Society | 17.10× | ||
| 16 | Christmas tree | Kids & Family | 16.10× | ||
| 17 | OLED | Technology & Electronics | 14.84× | ||
| 18 | Hormone | Health | 14.60× | ||
| 19 | Dentistry | Business & Career | 13.18× | ||
| 20 | Freeware | Technology & Electronics | 9.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.66× | |
| Community Orientation | OPEN | 1.65× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.94× | |
| Price Sensitivity | PREMIUM | 0.98× |
De Volkskrant has an estimated audience of 2,075,319 people in Netherlands, concentrated in North Holland and Zuid-Holland.
62.6% of De Volkskrant fans are female, 37.4% are male, with an average age of 44.6 years.
De Volkskrant fans show strongest brand affinity for Shopping and fashion (322.58×), Valentine's Day (583.8×), and Costa Rica (643.4×) over the country average.
De Volkskrant fans in Netherlands are most concentrated in North Holland (reach ~400K), Zuid-Holland (reach ~400K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond De Volkskrant itself, the audience over-indexes on Valentine's Day (583.8×), Costa Rica (643.4×), Love & Sex (202.89×), and Exfoliation (cosmetology) (215.03×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for De Volkskrant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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