Rascasse Audience Intelligence

Ronald McDonald Audience in United States

A data profile of the people who buy, follow and care about Ronald McDonald in United States — modelled from more than twelve digital signal sources. Ronald McDonald has an estimated audience of 3,951,628 people in United States.

#21among Fictional Character in United States#527in Food & Beverages

The average Ronald McDonald fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wendy's, Burger King, McDonald's, with strongest over-indexing on Wendy's (7.94× the country average).

Demographically, the Ronald McDonald audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ronald McDonald fan in United States is more female, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Wendy's.

Category: Food & Beverages · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ronald McDonald profile in United States.

Audience size
4M
in United States
Gender
57.7%♀
42.3% male
Age
37.9
average years
Country rank
#8125
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ronald McDonald fans

57.7% are female, 42.3% are male, average age 37.9.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Ronald McDonald audience in United States
MetricValue
Female57.7%
Male42.3%
Average age37.9
Estimated audience size3,951,628
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Ronald McDonald audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Ronald McDonald audience comes from United States.

Worldwide audience distribution share by country for Ronald McDonald
CountryShare
United States59.6%
United Kingdom6.6%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ronald McDonald audience in United States is strongest.

Fig. 05

Top regions by affinity

Ronald McDonald fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K1.24×
02West Virginia~20K1.20×
03Utah~40K1.16×
04Oklahoma~50K1.14×
05Arkansas~40K1.14×
06Texas~400K1.13×
07Nevada~40K1.12×
08Indiana~80K1.09×
09Alabama~60K1.09×
10Louisiana~60K1.08×
11North Carolina~100K1.07×
12California~500K1.06×
13Missouri~70K1.06×
14Mississippi~30K1.06×
15Florida~300K1.05×
16Ohio~100K1.05×
17Tennessee~80K1.05×
18Idaho~20K1.05×
19Pennsylvania~100K1.04×
20Georgia~100K1.04×
21South Carolina~60K1.04×
22Illinois~100K1.03×
23Arizona~80K1.03×
24Michigan~100K1.02×
25Rhode Island~10K1.02×
26Kansas~30K1.01×
27New Mexico~20K1.01×
28North Dakota~8K1.01×
29Virginia~90K0.98×
30Wisconsin~60K0.97×
31Connecticut~40K0.97×
32Iowa~30K0.97×
33Hawaii~20K0.97×
34Delaware~10K0.96×
35Nebraska~20K0.95×
36New Jersey~90K0.94×
37Washington~70K0.94×
38Oregon~40K0.94×
39Minnesota~50K0.93×
40Alaska~8K0.93×
41New York~200K0.92×
42Maryland~60K0.92×
43Maine~10K0.92×
44South Dakota~8K0.91×
45Massachusetts~70K0.90×
46Vermont~6K0.89×
47Colorado~60K0.88×
48New Hampshire~10K0.88×
49Montana~9K0.83×
50Washington, District of Columbia~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Ronald McDonald, United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ronald McDonald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ronald McDonald audience
#·InterestCategoryAffinity×
01Vaccine-preventable diseasesHealth12.76×
02Wendy'sFood & Beverages7.94×
03The EconomistBusiness & Career6.32×
04Burger KingFood & Beverages5.44×
05French friesFood & Beverages4.62×
06McDonald'sFood & Beverages4.21×
07StarbucksFood & Beverages3.60×
08Five GuysFood & Beverages3.13×
09Jack in the BoxFood & Beverages2.77×
10CBS NewsMovies & TV2.63×
11RedditInternet & Social Media2.52×
12SubwayFood & Beverages2.52×
13NostalgiaHome & Garden2.46×
14Pizza HutFood & Beverages2.41×
15GeneticsKids & Family2.11×
16BarbecueFood & Beverages2.09×
17Taco BellFood & Beverages2.05×
18Chick-fil-AFood & Beverages2.03×
19WalgreensShopping1.74×
20Fast foodFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ronald McDonald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ronald McDonald audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.11×
PatriotismCONSERVATISM1.86×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ronald McDonald audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.66×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ronald McDonald have in United States?

Ronald McDonald has an estimated audience of 3,951,628 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ronald McDonald fans?

57.7% of Ronald McDonald fans are female, 42.3% are male, with an average age of 37.9 years.

03

Which brands do Ronald McDonald fans like most?

Ronald McDonald fans show strongest brand affinity for Wendy's (7.94×), Burger King (5.44×), and McDonald's (4.21×) over the country average.

04

Where do Ronald McDonald fans live in United States?

Ronald McDonald fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ronald McDonald fans also like?

Beyond Ronald McDonald itself, the audience over-indexes on Burger King (5.44×), McDonald's (4.21×), Starbucks (3.6×), and French fries (4.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ronald McDonald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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