Ronald McDonald Audience in United States

Ronald McDonald has an estimated audience of 3,951,116 people in United States. 57.7% are female, 42.3% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Burger King, Circle K.

The average Ronald McDonald fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (6.44× the country average). Demographically, the Ronald McDonald audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Fictional Character

Demographics of Ronald McDonald fans

Demographic split for Ronald McDonald audience in United States
MetricValue
Female57.7%
Male42.3%
Average age37.9
Estimated audience size3,951,116

Audience persona

The typical Ronald McDonald fan in United States is more female, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Ronald McDonald in United States
RegionReachAffinity
California495,2401.14×
Texas401,6221.18×
Florida289,8981.08×
New York216,2950.98×
Pennsylvania142,6501.07×
Illinois142,4571.08×
Georgia127,1231.04×
North Carolina126,6971.07×
Ohio125,6971.03×
Michigan106,9781.04×
New Jersey99,8810.99×
Virginia96,8611.01×
Arizona86,9411.08×
Tennessee86,0321.09×
Indiana79,2861.1×
Washington78,3460.99×
Massachusetts73,8720.95×
Missouri69,1581.09×
Maryland63,7350.94×
South Carolina62,5131.05×
Alabama59,5391.08×
Kentucky58,2731.18×
Wisconsin58,0190.98×
Colorado57,4040.92×
Louisiana54,7811.08×
Minnesota53,1280.94×
Oklahoma49,5821.13×
Nevada46,1491.21×
Oregon42,6420.94×
Utah39,7101.12×
Connecticut38,6880.98×
Arkansas35,4711.09×
Mississippi33,3191.02×
Kansas32,0211.03×
Iowa31,4450.97×
West Virginia21,5961.17×
Idaho19,9431.01×
New Mexico19,3630.98×
Nebraska17,6310.89×
Hawaii16,3180.96×
New Hampshire13,3690.86×
Rhode Island12,8421.02×
Maine12,6530.89×
Delaware10,3060.95×
Montana8,3800.76×
Washington, District of Columbia8,3620.7×
South Dakota7,4170.81×
Alaska7,1740.85×
North Dakota6,9840.86×
Vermont6,1600.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ronald McDonald audience
BrandAffinityCategory
Capital One6.44×Business & Career
Google Maps6.04×Internet & Social Media
Indeed.com4.98×Business & Career
Burger King5.05×Food & Beverages
Circle K7.36×Shopping
CarGurus5.48×Cars & Mobility
Chase (bank)4.05×Business & Career
Enterprise Rent-A-Car5.08×Cars & Mobility
AccuWeather5×Home & Garden
Starbucks3.03×Food & Beverages
Google News4.56×News
Beetlejuice3.66×Movies & TV
DeviantArt5.29×Internet & Social Media
Bruce Willis5.26×Movies & TV
Diane Keaton4.4×Movies & TV
Aaron Rodgers4.53×Sports
Khan Academy5.88×Business & Career
Bank of America2.7×Business & Career
Billy Bob Thornton5.68×Movies & TV
Kendra Scott6.39×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ronald McDonald audience
TraitClusterScore
Need for SecurityCONSERVATISM1.76
Career OrientationPOWER1.36
Risk AppetiteTHRILL1.35
ExtroversionTHRILL1.22
IndulgenceJOY1.18
PatriotismCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Ronald McDonald
CountryShare
United States59.6%
United Kingdom6.6%
Canada4.9%

See Ronald McDonald audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ronald McDonald have in United States?

Ronald McDonald has an estimated audience of 3,951,116 people in United States, concentrated in California and Texas.

What is the gender split and age of Ronald McDonald fans?

57.7% of Ronald McDonald fans are female, 42.3% are male, with an average age of 37.9 years.

Which brands do Ronald McDonald fans like most?

Ronald McDonald fans show strongest brand affinity for Capital One (6.44×), Google Maps (6.04×), and Indeed.com (4.98×) over the country average.

Where do Ronald McDonald fans live in United States?

Ronald McDonald fans in United States are most concentrated in California (reach 495,240), Texas (reach 401,622), and Florida (reach 289,898). These three regions account for the largest share of the active audience.

What other brands do Ronald McDonald fans also like?

Beyond Ronald McDonald itself, the audience over-indexes on Google Maps (6.04×), Indeed.com (4.98×), Burger King (5.05×), and Circle K (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ronald McDonald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.