Equity (finance) Audience in Germany
Equity (finance) has an estimated audience of 318,500 people in Germany. 33.5% are female, 66.5% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Private equity, MarketWatch, Western Union, Bologna F.C. 1909.
The average Equity (finance) fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Private equity, MarketWatch, with strongest over-indexing on Real property (10.71× the country average). Demographically, the Equity (finance) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Equity (finance) fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 40.9 |
| Estimated audience size | 318,500 |
Audience persona
The typical Equity (finance) fan in Germany is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,228 | 1.11× |
| Bayern | 61,207 | 1.2× |
| Baden-Württemberg | 48,486 | 1.12× |
| Hessen | 35,588 | 1.47× |
| Niedersachsen | 27,977 | 0.9× |
| Berlin | 25,848 | 1.82× |
| Rheinland-Pfalz | 16,072 | 1.01× |
| Sachsen | 12,229 | 0.78× |
| Hamburg | 10,629 | 1.48× |
| Schleswig-Holstein | 10,562 | 0.92× |
| Brandenburg | 6,830 | 0.69× |
| Thüringen | 4,806 | 0.59× |
| Sachsen-Anhalt | 4,715 | 0.57× |
| Mecklenburg-Vorpommern | 3,939 | 0.65× |
| Bremen | 2,948 | 1.08× |
| Saarland | 2,424 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 10.71× | Home & Garden |
| Private equity | 12.77× | Business & Career |
| MarketWatch | 18.51× | Business & Career |
| Western Union | 5.83× | Business & Career |
| Bologna F.C. 1909 | 19.15× | Sports |
| Tuttosport | 20× | Sports |
| Ligue 1 | 6.7× | Sports |
| Maison Margiela | 10.88× | Fashion & Accessoires |
| Borussia Dortmund | 1.8× | Sports |
| Johnnie Walker | 15.62× | Food & Beverages |
| Corporate finance | 35.21× | Business & Career |
| 2.59× | Internet & Social Media | |
| BlackRock | 11.67× | Business & Career |
| Scotch whisky | 7.3× | Food & Beverages |
| Paulo Dybala | 26.67× | Sports |
| Paris Saint-Germain | 5.07× | Sports |
| Tagesschau | 1.99× | Movies & TV |
| ACF Fiorentina | 17.99× | Sports |
| Satire | 4.47× | Literature |
| Business class | 4.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.91 |
| Risk Appetite | THRILL | 3.04 |
| Quality Awareness | PREMIUM | 2.91 |
| Indulgence | JOY | 2.23 |
| Design Affinity | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 8.4% |
| India | 5.5% |
See Equity (finance) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equity (finance) have in Germany?
Equity (finance) has an estimated audience of 318,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equity (finance) fans?
33.5% of Equity (finance) fans are female, 66.5% are male, with an average age of 40.9 years.
Which brands do Equity (finance) fans like most?
Equity (finance) fans show strongest brand affinity for Real property (10.71×), Private equity (12.77×), and MarketWatch (18.51×) over the country average.
Where do Equity (finance) fans live in Germany?
Equity (finance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,228), Bayern (reach 61,207), and Baden-Württemberg (reach 48,486). These three regions account for the largest share of the active audience.
What other brands do Equity (finance) fans also like?
Beyond Equity (finance) itself, the audience over-indexes on Private equity (12.77×), MarketWatch (18.51×), Western Union (5.83×), and Bologna F.C. 1909 (19.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equity (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.