Rascasse Audience Intelligence

DWS Target Market in United States

A data profile of the people who buy, follow and care about DWS in United States — modelled from more than twelve digital signal sources. DWS has an estimated audience of 483,000 people in United States.

#3839among Brand in United States#2313in Business & Career

The average DWS fan in United States is 43.6 years old, balanced, and lives primarily in Utah.

The audience is concentrated in Utah, California, New York.

Top brand affinities include Deutsche Bank, NASDAQ, Singapore Airlines, with strongest over-indexing on Deutsche Bank (147.84× the country average).

Demographically, the DWS audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DWS fan in United States is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Deutsche Bank.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DWS profile in United States.

Audience size
483K
in United States
Gender
46.1%♀
53.9% male
Age
43.6
average years
Country rank
#37418
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DWS

46.1% are female, 53.9% are male, average age 43.6.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for DWS audience in United States
MetricValue
Female46.1%
Male53.9%
Average age43.6
Estimated audience size483,000
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the DWS audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4921%
50+33%
Fig. 04

Worldwide distribution

35.3%

of the worldwide DWS audience comes from United States.

Worldwide audience distribution share by country for DWS
CountryShare
United States35.3%
Germany22.9%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DWS audience in United States is strongest.

Fig. 05

Top regions by affinity

DWS customers by region in United States
#RegionReachAffinity×
01Utah~60K14.56×
02New Mexico~5K2.12×
03New York~40K1.35×
04Connecticut~6K1.22×
05New Jersey~10K1.19×
06Massachusetts~10K1.12×
07Washington, District of Columbia~2K1.07×
08Maryland~9K1.05×
09Illinois~20K1.04×
10Nevada~5K1.03×
11California~50K0.94×
12Rhode Island~1K0.93×
13Virginia~10K0.91×
14Minnesota~6K0.90×
15Arkansas~3K0.86×
16Texas~30K0.80×
17Nebraska~2K0.80×
18Alaska<1K0.79×
19Indiana~7K0.78×
20South Dakota<1K0.78×
21New Hampshire~1K0.77×
22Florida~20K0.76×
23Pennsylvania~10K0.76×
24Vermont<1K0.76×
25North Dakota<1K0.75×
26Maine~1K0.74×
27Michigan~9K0.73×
28Delaware<1K0.73×
29Oregon~4K0.72×
30Hawaii~1K0.72×
31Montana<1K0.70×
32Arizona~7K0.69×
33Idaho~2K0.69×
34Colorado~5K0.67×
35Wisconsin~5K0.67×
36Louisiana~4K0.67×
37Mississippi~3K0.66×
38Georgia~9K0.64×
39Alabama~4K0.64×
40Kansas~2K0.64×
41West Virginia~1K0.64×
42North Carolina~9K0.63×
43Missouri~5K0.63×
44Ohio~9K0.62×
45Washington~6K0.61×
46Iowa~2K0.60×
47Tennessee~5K0.55×
48Kentucky~3K0.55×
49Oklahoma~3K0.55×
50South Carolina~4K0.54×
Fig. 06

Affinity by region

Affinity by region — DWS, United States
0.54×1.00×14.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DWS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DWS audience
#·InterestCategoryAffinity×
01Deutsche BankBusiness & Career147.84×
02Crédit AgricoleBusiness & Career59.79×
03Singapore AirlinesTravel & Leisure20.01×
04Etihad AirwaysTravel & Leisure17.96×
05UBSBusiness & Career16.86×
06EmiratesTravel & Leisure11.38×
07DAXBusiness & Career9.53×
08Asset managementBusiness & Career8.77×
09NASDAQBusiness & Career6.49×
10Dow Jones Industrial AverageBusiness & Career6.32×
11Money managementBusiness & Career5.96×
12Investment managementBusiness & Career5.87×
13Sustainable energyHome & Garden5.04×
14CitibankBusiness & Career4.92×
15Property finderHome & Garden4.06×
16Renewable energyBusiness & Career3.88×
17InnovationBusiness & Career3.25×
18Financial servicesBusiness & Career3.10×
19Mortgage loansBusiness & Career2.95×
20Bank of AmericaBusiness & Career2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DWS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DWS audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.85×
IndulgenceJOY2.18×
Family OrientationCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DWS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
ExtroversionTHRILL0.85×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DWS's target market in United States?

DWS's target market in United States covers an estimated 483,000 people, concentrated in Utah and California.

02

What is the gender split and age of DWS customers?

46.1% of the DWS audience are female, 53.9% are male, with an average age of 43.6 years.

03

Which brands do DWS fans like most?

DWS fans show strongest brand affinity for Deutsche Bank (147.84×), NASDAQ (6.49×), and Singapore Airlines (20.01×) over the country average.

04

Where do DWS fans live in United States?

DWS fans in United States are most concentrated in Utah (reach ~60K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do DWS fans also like?

Beyond DWS itself, the audience over-indexes on NASDAQ (6.49×), Singapore Airlines (20.01×), Asset management (8.77×), and Investment management (5.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See DWS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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