DWS Audience in United States
DWS has an estimated audience of 469,951 people in United States. 49.2% are female, 50.8% are male, average age 42.7. Top regions: Utah, California, New York. Top brand affinities: Peugeot 308, Israel, Governor of Michigan, Goop, Elsword.
The average DWS fan in United States is 42.7 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, New York. Top brand affinities include Peugeot 308, Israel, Governor of Michigan, with strongest over-indexing on Peugeot 308 (88.6× the country average). Demographically, the DWS audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of DWS fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 42.7 |
| Estimated audience size | 469,951 |
Audience persona
The typical DWS fan in United States is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Peugeot 308.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Utah | 56,668 | 13.47× |
| California | 53,301 | 1.03× |
| New York | 39,696 | 1.51× |
| Texas | 35,109 | 0.87× |
| Florida | 25,298 | 0.8× |
| Illinois | 17,366 | 1.11× |
| New Jersey | 15,442 | 1.29× |
| Pennsylvania | 12,344 | 0.78× |
| Virginia | 11,297 | 0.99× |
| Massachusetts | 11,171 | 1.21× |
| Georgia | 9,540 | 0.66× |
| Michigan | 9,283 | 0.76× |
| Maryland | 8,946 | 1.11× |
| Ohio | 8,918 | 0.62× |
| North Carolina | 8,904 | 0.63× |
| Indiana | 6,921 | 0.81× |
| Arizona | 6,790 | 0.71× |
| Minnesota | 6,551 | 0.97× |
| Connecticut | 6,159 | 1.31× |
| Washington | 5,669 | 0.6× |
| Colorado | 5,022 | 0.68× |
| Tennessee | 4,864 | 0.52× |
| Nevada | 4,720 | 1.04× |
| Wisconsin | 4,707 | 0.67× |
| New Mexico | 4,669 | 1.98× |
| Missouri | 4,461 | 0.59× |
| Oregon | 3,882 | 0.72× |
| Alabama | 3,880 | 0.59× |
| Louisiana | 3,631 | 0.6× |
| South Carolina | 3,479 | 0.49× |
| Arkansas | 3,309 | 0.85× |
| Kentucky | 2,668 | 0.45× |
| Oklahoma | 2,199 | 0.42× |
| Mississippi | 2,085 | 0.54× |
| Iowa | 1,988 | 0.51× |
| Kansas | 1,941 | 0.52× |
| Nebraska | 1,820 | 0.77× |
| Washington, District of Columbia | 1,643 | 1.16× |
| Rhode Island | 1,407 | 0.94× |
| New Hampshire | 1,301 | 0.7× |
| Idaho | 1,217 | 0.52× |
| Hawaii | 1,131 | 0.56× |
| Maine | 944 | 0.56× |
| Delaware | 787 | 0.61× |
| South Dakota | 683 | 0.63× |
| West Virginia | 617 | 0.28× |
| North Dakota | 427 | 0.44× |
| Wyoming | 384 | 0.55× |
| Montana | 382 | 0.29× |
| Vermont | 307 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 308 | 88.6× | Cars & Mobility |
| Israel | 2.36× | Travel & Leisure |
| Governor of Michigan | 7.61× | Politics & Society |
| Goop | 5.14× | Internet & Social Media |
| Elsword | 15.41× | Games |
| Business English | 5.02× | Business & Career |
| Vocal harmony | 3.96× | Music & Radio |
| Natural rubber | 1.8× | Cars & Mobility |
| Historic site | 3.35× | Arts & Culture |
| Wok | 4.96× | Food & Beverages |
| Grinch | 2.99× | Movies & TV |
| Hipster | 6.46× | Politics & Society |
| Stamp collecting | 3.18× | Home & Garden |
| Hibachi | 5.09× | Food & Beverages |
| Fairy godmother | 4.79× | Literature |
| Google Home | 4.13× | Technology & Electronics |
| Emigrate (band) | 5.81× | Music & Radio |
| headspace | 5.88× | Health |
| Cherish (group) | 6.86× | Music & Radio |
| St. Ives | 8.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.04 |
| Indulgence | JOY | 1.85 |
| Luxury Orientation | PREMIUM | 1.72 |
| Quality Awareness | PREMIUM | 1.6 |
| Risk Appetite | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| Germany | 20.0% |
| China | 5.6% |
See DWS audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does DWS have in United States?
DWS has an estimated audience of 469,951 people in United States, concentrated in Utah and California.
What is the gender split and age of DWS fans?
49.2% of DWS fans are female, 50.8% are male, with an average age of 42.7 years.
Which brands do DWS fans like most?
DWS fans show strongest brand affinity for Peugeot 308 (88.6×), Israel (2.36×), and Governor of Michigan (7.61×) over the country average.
Where do DWS fans live in United States?
DWS fans in United States are most concentrated in Utah (reach 56,668), California (reach 53,301), and New York (reach 39,696). These three regions account for the largest share of the active audience.
What other brands do DWS fans also like?
Beyond DWS itself, the audience over-indexes on Israel (2.36×), Governor of Michigan (7.61×), Goop (5.14×), and Elsword (15.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.