DWS Audience in Germany
DWS has an estimated audience of 247,187 people in Germany. 43.9% are female, 56.1% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Cocktail, Peugeot 308, Meals on Wheels, Gil Ofarim, VfL Wolfsburg.
The average DWS fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Cocktail, Peugeot 308, Meals on Wheels, with strongest over-indexing on Cocktail (3.35× the country average). Demographically, the DWS audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of DWS fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.3 |
| Estimated audience size | 247,187 |
Audience persona
The typical DWS fan in Germany is more male, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,154 | 0.96× |
| Bayern | 65,671 | 1.26× |
| Hessen | 56,647 | 2.3× |
| Baden-Württemberg | 47,509 | 1.08× |
| Niedersachsen | 27,876 | 0.89× |
| Rheinland-Pfalz | 15,743 | 0.97× |
| Berlin | 15,312 | 1.06× |
| Sachsen | 15,228 | 0.96× |
| Schleswig-Holstein | 10,133 | 0.87× |
| Brandenburg | 8,028 | 0.8× |
| Hamburg | 7,909 | 1.08× |
| Thüringen | 6,788 | 0.82× |
| Sachsen-Anhalt | 5,441 | 0.65× |
| Mecklenburg-Vorpommern | 3,907 | 0.63× |
| Bremen | 2,832 | 1.02× |
| Saarland | 2,560 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 3.35× | Food & Beverages |
| Peugeot 308 | 8.89× | Cars & Mobility |
| Meals on Wheels | 20.41× | Food & Beverages |
| Gil Ofarim | 2.22× | Music & Radio |
| VfL Wolfsburg | 2.11× | Sports |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.68× | Business & Career |
| Business English | 3.01× | Business & Career |
| Christmas Gift | 1.79× | Kids & Family |
| Video izle | 2.46× | |
| Home Delivery | 1.85× | Food & Beverages |
| KLIX (AM) | 1.53× | Music & Radio |
| Harriet Tubman | 3.71× | Politics & Society |
| Noodle (Gorillaz) | 1.73× | Music & Radio |
| Hypertext | 1.54× | Technology & Electronics |
| Jaguar F-Pace | 3.33× | Cars & Mobility |
| Metamorphoses | 1.65× | Literature |
| Building insulation | 1.88× | Home & Garden |
| Hawesko | 1.6× | Food & Beverages |
| Humans (TV series) | 2.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.18 |
| Risk Appetite | THRILL | 2.02 |
| Indulgence | JOY | 1.44 |
| Luxury Orientation | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.1% |
| Germany | 20.0% |
| China | 5.6% |
See DWS audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DWS have in Germany?
DWS has an estimated audience of 247,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DWS fans?
43.9% of DWS fans are female, 56.1% are male, with an average age of 41.3 years.
Which brands do DWS fans like most?
DWS fans show strongest brand affinity for Cocktail (3.35×), Peugeot 308 (8.89×), and Meals on Wheels (20.41×) over the country average.
Where do DWS fans live in Germany?
DWS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,154), Bayern (reach 65,671), and Hessen (reach 56,647). These three regions account for the largest share of the active audience.
What other brands do DWS fans also like?
Beyond DWS itself, the audience over-indexes on Peugeot 308 (8.89×), Meals on Wheels (20.41×), Gil Ofarim (2.22×), and VfL Wolfsburg (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DWS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.