Sparda-Bank West Audience in Germany
Sparda-Bank West has an estimated audience of 428,583 people in Germany. 46.9% are female, 53.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities: Commerzbank, Western Union, Sparkasse, Satire, German television comedy.
The average Sparda-Bank West fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities include Commerzbank, Western Union, Sparkasse, with strongest over-indexing on Commerzbank (13.03× the country average). Demographically, the Sparda-Bank West audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparda-Bank West fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 41.9 |
| Estimated audience size | 428,583 |
Audience persona
The typical Sparda-Bank West fan in Germany is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 321,438 | 9.42× |
| Niedersachsen | 105,490 | 2.53× |
| Rheinland-Pfalz | 13,895 | 0.65× |
| Hessen | 12,840 | 0.39× |
| Bayern | 12,350 | 0.18× |
| Baden-Württemberg | 10,606 | 0.18× |
| Berlin | 5,731 | 0.3× |
| Schleswig-Holstein | 5,243 | 0.34× |
| Hamburg | 4,699 | 0.49× |
| Sachsen | 2,745 | 0.13× |
| Brandenburg | 2,629 | 0.2× |
| Mecklenburg-Vorpommern | 2,551 | 0.31× |
| Bremen | 1,609 | 0.44× |
| Sachsen-Anhalt | 1,403 | 0.13× |
| Thüringen | 1,204 | 0.11× |
| Saarland | 1,098 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 13.03× | Business & Career |
| Western Union | 8.24× | Business & Career |
| Sparkasse | 5.48× | Business & Career |
| Satire | 7.21× | Literature |
| German television comedy | 8.64× | Movies & TV |
| RTL Television | 4.26× | Movies & TV |
| Headphones | 6.44× | Technology & Electronics |
| Tagesschau | 2.17× | Movies & TV |
| Allgäu | 5.47× | Travel & Leisure |
| Country rap | 5.28× | Music & Radio |
| Uncharted | 12.67× | Games |
| Santander Bank | 7.94× | Business & Career |
| Hygiene | 2.8× | Beauty & Wellness |
| Transfermarkt | 2.32× | Sports |
| Whirlpool Corporation | 7.2× | Home & Garden |
| Felix Baumgartner | 3.66× | Sports |
| Vacations | 2.22× | Travel & Leisure |
| Family | 1.59× | Kids & Family |
| Deutsche Bank | 2.81× | Business & Career |
| BlackRock | 7.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.17 |
| DIY Mentality | THRILL | 1.03 |
| Early Adopter Mentality | POWER | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.8% |
| Spain | 0.4% |
| Netherlands | 0.4% |
See Sparda-Bank West audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Sparda-Bank West have in Germany?
Sparda-Bank West has an estimated audience of 428,583 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Sparda-Bank West fans?
46.9% of Sparda-Bank West fans are female, 53.1% are male, with an average age of 41.9 years.
Which brands do Sparda-Bank West fans like most?
Sparda-Bank West fans show strongest brand affinity for Commerzbank (13.03×), Western Union (8.24×), and Sparkasse (5.48×) over the country average.
Where do Sparda-Bank West fans live in Germany?
Sparda-Bank West fans in Germany are most concentrated in Nordrhein-Westfalen (reach 321,438), Niedersachsen (reach 105,490), and Rheinland-Pfalz (reach 13,895). These three regions account for the largest share of the active audience.
What other brands do Sparda-Bank West fans also like?
Beyond Sparda-Bank West itself, the audience over-indexes on Western Union (8.24×), Sparkasse (5.48×), Satire (7.21×), and German television comedy (8.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparda-Bank West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.