A data profile of the people who buy, follow and care about White (Color) in United Kingdom — modelled from more than twelve digital signal sources. White (Color) has an estimated audience of 5,783,868 people in United Kingdom.
The average White (Color) fan in United Kingdom is 40.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Liam Neeson, with strongest over-indexing on Daily Star (United Kingdom) (5.71× the country average).
Demographically, the White (Color) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical White (Color) fan in United Kingdom is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the White (Color) profile in United Kingdom.
66.3% are female, 33.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 40.8 |
| Estimated audience size | 5,783,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide White (Color) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Taiwan | 5.1% |
| United Kingdom | 4.5% |
Where the White (Color) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.40× | |
| 02 | Yorkshire and the Humber | ~600K | 1.33× | |
| 03 | Wales | ~400K | 1.13× | |
| 04 | East of England | ~600K | 1.09× | |
| 05 | North East | ~200K | 1.08× | |
| 06 | Northern Ireland | ~200K | 1.06× | |
| 07 | South East | ~700K | 0.95× | |
| 08 | England | ~4.5M | 0.90× | |
| 09 | Scotland | ~500K | 0.90× | |
| 10 | South West | ~400K | 0.85× | |
| 11 | East Midlands | ~300K | 0.84× | |
| 12 | North West | ~300K | 0.46× |
The strongest cross-interests of the White (Color) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Willis | Movies & TV | 7.76× | ||
| 02 | Jude Law | Movies & TV | 7.76× | ||
| 03 | Rachel Weisz | Movies & TV | 7.76× | ||
| 04 | Carey Mulligan | Movies & TV | 7.76× | ||
| 05 | Colin Farrell | Movies & TV | 7.76× | ||
| 06 | Gwendoline Christie | Movies & TV | 7.28× | ||
| 07 | Andrew Lincoln | Movies & TV | 6.81× | ||
| 08 | Daily Star (United Kingdom) | News | 5.71× | ||
| 09 | Liam Neeson | Movies & TV | 5.54× | ||
| 10 | Nicole Kidman | Movies & TV | 4.90× | ||
| 11 | Matthew McConaughey | Movies & TV | 4.45× | ||
| 12 | Refrigerator | Home & Garden | 2.10× | ||
| 13 | Volunteering | Politics & Society | 1.93× | ||
| 14 | Hobby | Home & Garden | 1.89× | ||
| 15 | Internet & Social Media | 1.84× | |||
| 16 | Distilled beverage | Food & Beverages | 1.61× | ||
| 17 | Kitchen | Home & Garden | 1.57× | ||
| 18 | Daily Express | News | 1.53× | ||
| 19 | Weddings | Kids & Family | 1.53× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.68× | |
| Community Orientation | OPEN | 0.71× | |
| Spirituality | BALANCE | 0.93× |
White (Color) has an estimated audience of 5,783,868 people in United Kingdom, concentrated in England and South East.
66.3% of White (Color) fans are female, 33.7% are male, with an average age of 40.8 years.
White (Color) fans show strongest brand affinity for Daily Star (United Kingdom) (5.71×), Bruce Willis (7.76×), and Liam Neeson (5.54×) over the country average.
White (Color) fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond White (Color) itself, the audience over-indexes on Bruce Willis (7.76×), Liam Neeson (5.54×), Jude Law (7.76×), and Rachel Weisz (7.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for White (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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