A data profile of the people who buy, follow and care about Fiat in Spain — modelled from more than twelve digital signal sources. Fiat has an estimated audience of 2,099,890 people in Spain.
The average Fiat fan in Spain is 43.1 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Škoda Auto, Coches.net, Renault, with strongest over-indexing on Škoda Auto (4.58× the country average).
Demographically, the Fiat audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fiat fan in Spain is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Fiat profile in Spain.
27.6% are female, 72.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 43.1 |
| Estimated audience size | 2,099,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Fiat audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 17.3% |
| Italy | 14.7% |
| United States | 7.2% |
Where the Fiat audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~300K | 1.30× | |
| 02 | Balearic Islands | ~80K | 1.30× | |
| 03 | Catalonia | ~500K | 1.20× | |
| 04 | Community of Madrid | ~400K | 1.16× | |
| 05 | Castilla-La Mancha | ~100K | 1.12× | |
| 06 | Andalusia | ~500K | 1.10× | |
| 07 | Galicia | ~100K | 1.05× | |
| 08 | Region of Murcia | ~80K | 1.05× | |
| 09 | Aragon | ~50K | 0.98× | |
| 10 | Canary Islands | ~100K | 0.96× | |
| 11 | Cantabria | ~30K | 0.94× | |
| 12 | Castile and León | ~80K | 0.92× | |
| 13 | Basque Autonomous Country | ~70K | 0.90× | |
| 14 | Principality of Asturias | ~40K | 0.90× | |
| 15 | La Rioja | ~10K | 0.81× | |
| 16 | Navarre | ~20K | 0.79× | |
| 17 | Extremadura | ~30K | 0.71× |
The strongest cross-interests of the Fiat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Auto | Cars & Mobility | 4.58× | ||
| 02 | Citroën | Cars & Mobility | 4.39× | ||
| 03 | Mazda | Cars & Mobility | 4.16× | ||
| 04 | Opel | Cars & Mobility | 4.16× | ||
| 05 | Automobile Dacia | Cars & Mobility | 3.89× | ||
| 06 | Peugeot | Cars & Mobility | 3.74× | ||
| 07 | Renault | Cars & Mobility | 3.63× | ||
| 08 | Hyundai | Cars & Mobility | 3.54× | ||
| 09 | Kia Motors | Cars & Mobility | 3.53× | ||
| 10 | Honda | Cars & Mobility | 3.22× | ||
| 11 | SEAT | Cars & Mobility | 3.20× | ||
| 12 | Coches.net | Cars & Mobility | 3.03× | ||
| 13 | Volkswagen | Cars & Mobility | 2.63× | ||
| 14 | Electric car | Cars & Mobility | 2.59× | ||
| 15 | Sabadell | Business & Career | 2.02× | ||
| 16 | Formula One | Sports | 1.96× | ||
| 17 | SUVs | Cars & Mobility | 1.83× | ||
| 18 | IBEX 35 | Business & Career | 1.78× | ||
| 19 | Bankinter | Business & Career | 1.72× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.73× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Extroversion | THRILL | 0.93× | |
| Individualism | JOY | 0.94× |
Fiat's target market in Spain covers an estimated 2,099,890 people, concentrated in Catalonia and Andalusia.
27.6% of the Fiat audience are female, 72.4% are male, with an average age of 43.1 years.
Fiat fans show strongest brand affinity for Škoda Auto (4.58×), Coches.net (3.03×), and Renault (3.63×) over the country average.
Fiat fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fiat itself, the audience over-indexes on Coches.net (3.03×), Renault (3.63×), Citroën (4.39×), and Hyundai (3.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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