Rascasse Audience Intelligence

General Motors Target Market in United States

General Motors has an estimated audience of 26.7M people in United States.

#2among Car manufacturer in United States#114among brands in United States#27in Cars & Mobility

The average General Motors fan in United States is 42.5 years old, more male, and lives primarily in California.

By number of fans, General Motors ranks #2 among the 120 objects in Car manufacturer in United States — 69.1× the group median.

Its fans are 2.8 years older than the group average of 39.7.

Women make up 29.8% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, General Motors fans stand out for their interest in Compact car, Stuttgart and Tram.

Most fans live in California, New York, Texas.

Top affinities include Compact car, Stuttgart, Tram, with strongest over-indexing on Compact car (5.4× the country average).

Demographically, the General Motors audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical General Motors fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Compact car.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
26.7M
in United States
Gender
29.8%♀
70.2% male
Age
42.5
average years
Country rank
#1084
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of General Motors

29.8% are female, 70.2% are male, average age 42.5.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for General Motors audience in United States
MetricValue
Female29.8%
Male70.2%
Average age42.5
Estimated audience size26.7M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the General Motors audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4419%
45-5422%
55+27%
Fig. 04

Worldwide distribution

29.3%

of the worldwide General Motors audience comes from United States.

Worldwide audience distribution share by country for General Motors
CountryShare
United States29.3%
Brazil8.1%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

General Motors customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.07×
02Massachusetts~900K1.59×
03New York~2.5M1.58×
04Michigan~1M1.40×
05New Jersey~1M1.39×
06California~4M1.35×
07Rhode Island~100K1.35×
08Connecticut~400K1.25×
09Washington~700K1.22×
10Virginia~800K1.21×
11Maryland~600K1.21×
12Vermont~60K1.21×
13Colorado~500K1.16×
14Illinois~1M1.14×
15Maine~100K1.12×
16Georgia~1M1.11×
17Oregon~400K1.10×
18Utah~300K1.07×
19North Carolina~900K1.06×
20Pennsylvania~1M1.04×
21New Hampshire~100K1.03×
22Florida~2M1.02×
23Hawaii~100K1.00×
24Texas~2M0.99×
25Minnesota~400K0.95×
26Tennessee~500K0.94×
27Indiana~500K0.93×
28Arizona~500K0.90×
29Ohio~800K0.89×
30Missouri~400K0.89×
31South Carolina~400K0.88×
32Nevada~200K0.85×
33Delaware~70K0.84×
34Louisiana~300K0.83×
35Idaho~100K0.82×
36Montana~70K0.82×
37Wisconsin~400K0.81×
38Kansas~200K0.81×
39Arkansas~200K0.80×
40Nebraska~100K0.78×
41Alaska~40K0.78×
42Iowa~200K0.77×
43Kentucky~300K0.74×
44Alabama~300K0.73×
45Mississippi~200K0.72×
46New Mexico~100K0.71×
47Oklahoma~200K0.70×
48West Virginia~100K0.69×
49North Dakota~40K0.64×
50South Dakota~40K0.56×
Fig. 06

Affinity by region

Affinity by region — General Motors, United States
0.56×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the General Motors audience vs. the country average
#·InterestCategoryAffinity×
01Compact carCars & Mobility5.40×
02StuttgartTravel & Leisure5.12×
03TramCars & Mobility3.98×
04Dump truckCars & Mobility3.96×
05Auto showCars & Mobility3.68×
06GMCCars & Mobility3.58×
07CarGurusCars & Mobility2.87×
08NASDAQBusiness & Career2.87×
09LogisticsBusiness & Career2.63×
10Risk managementBusiness & Career2.62×
11Discount TireShopping2.54×
12Real propertyHome & Garden2.49×
13Used carCars & Mobility2.12×
14CBS SportsMovies & TV2.01×
15Financial servicesBusiness & Career1.91×
16AutoZoneCars & Mobility1.77×
17RecreationTravel & Leisure1.57×
18SUVsCars & Mobility1.57×
19LivestockPets & Animals1.54×
20GoogleInternet & Social Media1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the General Motors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the General Motors audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.58×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the General Motors audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
CreativityOPEN0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See General Motors audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in General Motors over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/general-motors-10985” · Methodology