A data profile of the people who buy, follow and care about Mahindra & Mahindra in India — modelled from more than twelve digital signal sources. Mahindra & Mahindra has an estimated audience of 4,053,728 people in India.
Mahindra & Mahindra has an estimated audience of 4,053,728 people in India. 23.1% are female, 76.9% are male, average age 29.7. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, WhatsApp.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.84× the country average).
Demographically, the Mahindra & Mahindra audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Need for Security, Indulgence.
The typical Mahindra & Mahindra fan in India is more male, around 29.7 years old, with strong Need for Security tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Mahindra & Mahindra profile in India.
23.1% are female, 76.9% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 29.7 |
| Estimated audience size | 4,053,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Mahindra & Mahindra audience comes from India.
| Country | Share |
|---|---|
| India | 78.7% |
| Chile | 2.4% |
| Pakistan | 2.2% |
The strongest cross-interests of the Mahindra & Mahindra audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 4.53× | ||
| 02 | Used car | Cars & Mobility | 2.78× | ||
| 03 | Škoda Auto | Cars & Mobility | 2.70× | ||
| 04 | Embroidery | Home & Garden | 2.13× | ||
| 05 | England cricket team | Sports | 2.00× | ||
| 06 | BSE SENSEX | Business & Career | 1.90× | ||
| 07 | Investment banking | Business & Career | 1.88× | ||
| 08 | Indian Premier League | Sports | 1.84× | ||
| 09 | Pakistan | Travel & Leisure | 1.82× | ||
| 10 | Pakistan national cricket team | Sports | 1.79× | ||
| 11 | Internet & Social Media | 1.73× | |||
| 12 | Rummy | Games | 1.71× | ||
| 13 | Rohit Sharma | Sports | 1.63× | ||
| 14 | Mutual fund | Business & Career | 1.63× | ||
| 15 | Kolkata Knight Riders | Sports | 1.60× | ||
| 16 | Chennai | Travel & Leisure | 1.55× | ||
| 17 | Mobile game | Games | 1.53× | ||
| 18 | India national cricket team | Sports | 1.52× | ||
| 19 | Virat Kohli | Sports | 1.51× | ||
| 20 | Chennai Super Kings | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.18× | |
| Indulgence | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Mindfulness | BALANCE | 0.67× | |
| Extroversion | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mahindra & Mahindra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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