A data profile of the people who buy, follow and care about Optics in Portugal — modelled from more than twelve digital signal sources. Optics has an estimated audience of 2,553,329 people in Portugal.
The average Optics fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fnac, Radio, Norauto, with strongest over-indexing on Fnac (1.51× the country average).
Demographically, the Optics audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Optics fan in Portugal is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Fnac.
The key figures that characterise the Optics profile in Portugal.
57.0% are female, 43.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 46.4 |
| Estimated audience size | 2,553,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Optics audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
Where the Optics audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~30K | 1.09× | |
| 03 | Guarda District | ~40K | 1.07× | |
| 04 | Beja District | ~40K | 1.06× | |
| 05 | Vila Real District | ~50K | 1.03× | |
| 06 | Évora District | ~50K | 1.03× | |
| 07 | Castelo Branco District | ~50K | 1.02× | |
| 08 | Azores | ~70K | 1.00× | |
| 09 | Madeira | ~70K | 0.99× | |
| 10 | Viana do Castelo District | ~60K | 0.99× | |
| 11 | Viseu District | ~90K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.95× | |
| 13 | Aveiro District | ~200K | 0.94× | |
| 14 | Leiria District | ~100K | 0.94× | |
| 15 | Faro District | ~200K | 0.93× | |
| 16 | Braga District | ~200K | 0.92× | |
| 17 | Lisbon District | ~700K | 0.90× | |
| 18 | Setúbal District | ~300K | 0.90× | |
| 19 | Porto District | ~500K | 0.84× | |
| 20 | Santarém District | ~100K | 0.84× |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 3.60× | ||
| 02 | OnePlus | Technology & Electronics | 1.70× | ||
| 03 | Sonic the Hedgehog (series) | Games | 1.64× | ||
| 04 | Radio | Technology & Electronics | 1.63× | ||
| 05 | Mineral water | Food & Beverages | 1.62× | ||
| 06 | Seiko | Fashion & Accessoires | 1.62× | ||
| 07 | Norauto | Cars & Mobility | 1.61× | ||
| 08 | Contact lens | Health | 1.60× | ||
| 09 | Copenhagen | Travel & Leisure | 1.59× | ||
| 10 | Nokia | Technology & Electronics | 1.58× | ||
| 11 | Cortefiel | Fashion & Accessoires | 1.56× | ||
| 12 | Crocs | Fashion & Accessoires | 1.55× | ||
| 13 | Juliana Paes | Movies & TV | 1.54× | ||
| 14 | Linux | Technology & Electronics | 1.53× | ||
| 15 | Steve Madden | Fashion & Accessoires | 1.53× | ||
| 16 | Fnac | Shopping | 1.51× | ||
| 17 | Origami | Kids & Family | 1.51× | ||
| 18 | The Timberland Company | Fashion & Accessoires | 1.51× | ||
| 19 | Adolfo Domínguez | Fashion & Accessoires | 1.50× | ||
| 20 | Blender | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Tradition | CONSERVATISM | 1.23× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Urban Lifestyle | OPEN | 0.94× |
Optics has an estimated audience of 2,553,329 people in Portugal, concentrated in Lisbon District and Porto District.
57.0% of Optics fans are female, 43.0% are male, with an average age of 46.4 years.
Optics fans show strongest brand affinity for Fnac (1.51×), Radio (1.63×), and Norauto (1.61×) over the country average.
Optics fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Optics itself, the audience over-indexes on Radio (1.63×), Norauto (1.61×), Cortefiel (1.56×), and Linux (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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