A data profile of the people who buy, follow and care about Optics in Netherlands — modelled from more than twelve digital signal sources. Optics has an estimated audience of 1,919,955 people in Netherlands.
The average Optics fan in Netherlands is 45.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (206.19× the country average).
Demographically, the Optics audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Optics fan in Netherlands is more female, around 45.6 years old, with strong Tradition tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Optics profile in Netherlands.
58.0% are female, 42.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.6 |
| Estimated audience size | 1,919,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Optics audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
Where the Optics audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.75× | |
| 02 | Zuid-Holland | ~600K | 1.31× | |
| 03 | North Brabant | ~400K | 1.22× | |
| 04 | Flevoland | ~60K | 1.04× | |
| 05 | Limburg | ~100K | 1.01× | |
| 06 | Groningen | ~60K | 0.98× | |
| 07 | Utrecht | ~100K | 0.96× | |
| 08 | Zeeland | ~40K | 0.96× | |
| 09 | Overijssel | ~100K | 0.95× | |
| 10 | Drenthe | ~60K | 0.95× | |
| 11 | Friesland | ~70K | 0.93× | |
| 12 | Gelderland | ~200K | 0.89× |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 862.23× | ||
| 02 | Valentine's Day | Kids & Family | 491.77× | ||
| 03 | Costa Rica | Travel & Leisure | 466.82× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 266.70× | ||
| 05 | Selfridges | Shopping | 264.49× | ||
| 06 | Shopping and fashion | Shopping | 206.19× | ||
| 07 | Car2Go | Cars & Mobility | 199.06× | ||
| 08 | Love & Sex | Kids & Family | 185.62× | ||
| 09 | Game consoles | Technology & Electronics | 37.05× | ||
| 10 | Pound cake | Food & Beverages | 34.43× | ||
| 11 | Real estate broker | Home & Garden | 25.18× | ||
| 12 | Atheism | Politics & Society | 24.85× | ||
| 13 | Live television | Movies & TV | 17.63× | ||
| 14 | Dentistry | Business & Career | 13.18× | ||
| 15 | Christmas tree | Kids & Family | 13.13× | ||
| 16 | OLED | Technology & Electronics | 10.45× | ||
| 17 | Sustainable products | Politics & Society | 10.35× | ||
| 18 | Burnout (psychology) | Health | 10.12× | ||
| 19 | Freeware | Technology & Electronics | 9.48× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.42× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Creativity | OPEN | 0.96× |
Optics has an estimated audience of 1,919,955 people in Netherlands, concentrated in North Holland and Zuid-Holland.
58.0% of Optics fans are female, 42.0% are male, with an average age of 45.6 years.
Optics fans show strongest brand affinity for Shopping and fashion (206.19×), Valentine's Day (491.77×), and Costa Rica (466.82×) over the country average.
Optics fans in Netherlands are most concentrated in North Holland (reach ~600K), Zuid-Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Optics itself, the audience over-indexes on Valentine's Day (491.77×), Costa Rica (466.82×), Love & Sex (185.62×), and Exfoliation (cosmetology) (266.7×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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