A data profile of the people who buy, follow and care about Optics in Austria — modelled from more than twelve digital signal sources. Optics has an estimated audience of 1,116,379 people in Austria.
The average Optics fan in Austria is 42.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Hobby, WhatsApp, with strongest over-indexing on Kronen Zeitung (1.76× the country average).
Demographically, the Optics audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Optics fan in Austria is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Optics profile in Austria.
51.2% are female, 48.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.2 |
| Estimated audience size | 1,116,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Optics audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
Where the Optics audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.31× | |
| 02 | Tyrol | ~100K | 1.27× | |
| 03 | Vienna | ~300K | 1.18× | |
| 04 | Vorarlberg | ~50K | 1.14× | |
| 05 | Lower Austria | ~100K | 0.85× | |
| 06 | Upper Austria | ~100K | 0.85× | |
| 07 | Carinthia (state) | ~50K | 0.85× | |
| 08 | Burgenland | ~20K | 0.85× | |
| 09 | Styria | ~100K | 0.79× |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hobby | Home & Garden | 3.37× | ||
| 02 | Viral video | Internet & Social Media | 2.17× | ||
| 03 | Toys | Games | 1.89× | ||
| 04 | Charity and causes | Business & Career | 1.87× | ||
| 05 | Bicycle | Cars & Mobility | 1.85× | ||
| 06 | Politics | Politics & Society | 1.83× | ||
| 07 | Blues music | Music & Radio | 1.79× | ||
| 08 | Distilled beverage | Food & Beverages | 1.78× | ||
| 09 | Italian cuisine | Food & Beverages | 1.77× | ||
| 10 | Kronen Zeitung | News | 1.76× | ||
| 11 | Instant messaging | Internet & Social Media | 1.76× | ||
| 12 | Hornbach | Shopping | 1.72× | ||
| 13 | Wikipedia | Internet & Social Media | 1.70× | ||
| 14 | Hair products | Beauty & Wellness | 1.69× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Electronics | Technology & Electronics | 1.67× | ||
| 17 | Austrian Airlines | Travel & Leisure | 1.65× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 19 | Desserts | Food & Beverages | 1.57× | ||
| 20 | Lindsey Vonn | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Extroversion | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Optics has an estimated audience of 1,116,379 people in Austria, concentrated in Vienna and Lower Austria.
51.2% of Optics fans are female, 48.8% are male, with an average age of 42.2 years.
Optics fans show strongest brand affinity for Kronen Zeitung (1.76×), Hobby (3.37×), and WhatsApp (1.67×) over the country average.
Optics fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Optics itself, the audience over-indexes on Hobby (3.37×), WhatsApp (1.67×), Austrian Airlines (1.65×), and Hornbach (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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