A data profile of the people who buy, follow and care about Optics in Belgium — modelled from more than twelve digital signal sources. Optics has an estimated audience of 1,796,756 people in Belgium.
Optics has an estimated audience of 1,796,756 people in Belgium. 57.2% are female, 42.8% are male, average age 44.6. Top brand affinities: Boulanger, Child development, Patrick Bruel, Electronic funds transfer, TF1.
Top brand affinities include Boulanger, Child development, Patrick Bruel, with strongest over-indexing on Boulanger (1.82× the country average).
Demographically, the Optics audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Optics fan in Belgium is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Boulanger.
The key figures that characterise the Optics profile in Belgium.
57.2% are female, 42.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.6 |
| Estimated audience size | 1,796,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Optics audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patrick Bruel | Music & Radio | 1.88× | ||
| 02 | Csc | Technology & Electronics | 1.88× | ||
| 03 | Makeup brush | Beauty & Wellness | 1.88× | ||
| 04 | Boulanger | Shopping | 1.82× | ||
| 05 | Long hair | Beauty & Wellness | 1.79× | ||
| 06 | Child development | Business & Career | 1.75× | ||
| 07 | France 2 | Movies & TV | 1.66× | ||
| 08 | Handmade | Home & Garden | 1.65× | ||
| 09 | Electronic funds transfer | Business & Career | 1.64× | ||
| 10 | Diary | Kids & Family | 1.64× | ||
| 11 | Eyebrow | Beauty & Wellness | 1.64× | ||
| 12 | Candle | Home & Garden | 1.60× | ||
| 13 | Eyelash | Beauty & Wellness | 1.59× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.57× | ||
| 15 | Decoration | Home & Garden | 1.56× | ||
| 16 | TF1 | Movies & TV | 1.53× | ||
| 17 | Flower bouquet | Home & Garden | 1.53× | ||
| 18 | Monarchy | Politics & Society | 1.52× | ||
| 19 | Ralph Lauren | Fashion & Accessoires | 1.51× | ||
| 20 | Habitat | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Community Orientation | OPEN | 1.25× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Creativity | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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