Rascasse Audience Intelligence

Erling Haaland Audience in Germany

A data profile of the people who buy, follow and care about Erling Haaland in Germany — modelled from more than twelve digital signal sources. Erling Haaland has an estimated audience of 1,520,911 people in Germany.

#121among Soccer in Germany#457among Person in Germany#389in Sports

The average Erling Haaland fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, FIFA World Cup, 3. Liga, with strongest over-indexing on Borussia Dortmund (4.86× the country average).

Demographically, the Erling Haaland audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Erling Haaland fan in Germany is more male, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Erling Haaland profile in Germany.

Audience size
1.5M
in Germany
Gender
32.5%♀
67.5% male
Age
33.3
average years
Country rank
#4415
Person in Germany
Fig. 01

Search interest · 12-month trend

+246%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Erling Haaland fans

32.5% are female, 67.5% are male, average age 33.3.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Erling Haaland audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age33.3
Estimated audience size1,520,911
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Erling Haaland audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4913%
50+12%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Erling Haaland audience comes from Germany.

Worldwide audience distribution share by country for Erling Haaland
CountryShare
United States18.2%
United Kingdom9.6%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Erling Haaland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Erling Haaland fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.19×
02Bayern~200K1.07×
03Baden-Württemberg~200K1.07×
04Hessen~90K1.07×
05Niedersachsen~100K1.04×
06Hamburg~30K1.04×
07Schleswig-Holstein~40K1.01×
08Rheinland-Pfalz~60K1.00×
09Sachsen~50K1.00×
10Berlin~50K1.00×
11Bremen~9K0.99×
12Saarland~10K0.94×
13Brandenburg~30K0.90×
14Thüringen~30K0.90×
15Mecklenburg-Vorpommern~20K0.89×
16Sachsen-Anhalt~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Erling Haaland, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Erling Haaland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Erling Haaland audience
#·InterestCategoryAffinity×
01Argentina national football teamSports8.40×
02Frauen-BundesligaSports6.88×
03FC AugsburgSports6.80×
041. FC Union BerlinSports6.68×
053. LigaSports6.23×
06VfL BochumSports5.99×
07SC FreiburgSports5.30×
08Borussia DortmundSports4.86×
09VfL WolfsburgSports4.85×
10RB LeipzigSports4.32×
11Borussia MönchengladbachSports4.18×
12UEFA Europa LeagueSports3.59×
13TransfermarktSports3.36×
14UEFA Champions LeagueSports3.32×
15VfB StuttgartSports3.22×
16FIFA World CupSports3.19×
17SV Werder BremenSports2.93×
18Real Madrid C.F.Sports2.88×
19FC Bayern MunichSports2.32×
20BundesligaSports2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Erling Haaland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Erling Haaland audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
SpiritualityBALANCE1.24×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Erling Haaland audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Erling Haaland have in Germany?

Erling Haaland has an estimated audience of 1,520,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Erling Haaland fans?

32.5% of Erling Haaland fans are female, 67.5% are male, with an average age of 33.3 years.

03

Which brands do Erling Haaland fans like most?

Erling Haaland fans show strongest brand affinity for Borussia Dortmund (4.86×), FIFA World Cup (3.19×), and 3. Liga (6.23×) over the country average.

04

Where do Erling Haaland fans live in Germany?

Erling Haaland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Erling Haaland fans also like?

Beyond Erling Haaland itself, the audience over-indexes on FIFA World Cup (3.19×), 3. Liga (6.23×), UEFA Champions League (3.32×), and FC Bayern Munich (2.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Erling Haaland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Erling Haaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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