Erling Haaland Audience in Germany
Erling Haaland has an estimated audience of 1,143,245 people in Germany. 31.7% are female, 68.3% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Litter box, Progressive rock, CAC 40, Buddy – The Buddy Holly Story.
The average Erling Haaland fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Litter box, Progressive rock, with strongest over-indexing on Gil Ofarim (1.73× the country average). Demographically, the Erling Haaland audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Erling Haaland fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 34.8 |
| Estimated audience size | 1,143,245 |
Audience persona
The typical Erling Haaland fan in Germany is more male, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,459 | 1.23× |
| Bayern | 204,056 | 1.1× |
| Baden-Württemberg | 171,683 | 1.09× |
| Niedersachsen | 119,325 | 1.07× |
| Hessen | 96,489 | 1.1× |
| Rheinland-Pfalz | 58,130 | 1.01× |
| Sachsen | 57,411 | 1.02× |
| Berlin | 52,133 | 1.01× |
| Schleswig-Holstein | 40,331 | 0.97× |
| Brandenburg | 31,249 | 0.87× |
| Hamburg | 27,998 | 1.08× |
| Thüringen | 26,454 | 0.9× |
| Sachsen-Anhalt | 26,341 | 0.88× |
| Mecklenburg-Vorpommern | 18,077 | 0.82× |
| Saarland | 12,745 | 0.9× |
| Bremen | 9,320 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.73× | Music & Radio |
| Litter box | 1.55× | Pets & Animals |
| Progressive rock | 1.88× | Music & Radio |
| CAC 40 | 1.56× | Business & Career |
| Buddy – The Buddy Holly Story | 5.1× | Music & Radio |
| Noodle (Gorillaz) | 2.27× | Music & Radio |
| Private Jets | 4.91× | Cars & Mobility |
| Matala, Crete | 6.71× | Travel & Leisure |
| Emperor Entertainment Group | 2.51× | Business & Career |
| Hog Hunting | 3.12× | Sports |
| Alaska | 2.32× | Travel & Leisure |
| Hebe | 3.03× | Home & Garden |
| Google Analytics | 1.61× | Internet & Social Media |
| The Equalizer | 3.06× | Movies & TV |
| Home Delivery | 1.68× | Food & Beverages |
| Bully (2011 film) | 3.5× | Movies & TV |
| JDSU | 1.9× | Business & Career |
| Hepsiburada | 4.01× | Shopping |
| Building insulation | 2.46× | Home & Garden |
| Staycation | 2.16× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.07 |
| Patriotism | CONSERVATISM | 1.03 |
| Luxury Orientation | PREMIUM | 1.01 |
| Career Orientation | POWER | 0.99 |
| Social Media Usage | JOY | 0.98 |
| Risk Appetite | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.2% |
| United Kingdom | 10.1% |
| Germany | 7.1% |
See Erling Haaland audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Erling Haaland have in Germany?
Erling Haaland has an estimated audience of 1,143,245 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Erling Haaland fans?
31.7% of Erling Haaland fans are female, 68.3% are male, with an average age of 34.8 years.
Which brands do Erling Haaland fans like most?
Erling Haaland fans show strongest brand affinity for Gil Ofarim (1.73×), Litter box (1.55×), and Progressive rock (1.88×) over the country average.
Where do Erling Haaland fans live in Germany?
Erling Haaland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,459), Bayern (reach 204,056), and Baden-Württemberg (reach 171,683). These three regions account for the largest share of the active audience.
What other brands do Erling Haaland fans also like?
Beyond Erling Haaland itself, the audience over-indexes on Litter box (1.55×), Progressive rock (1.88×), CAC 40 (1.56×), and Buddy – The Buddy Holly Story (5.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Erling Haaland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.