Indian subcontinent Audience in Germany
Indian subcontinent has an estimated audience of 1,002,290 people in Germany. 64.5% are female, 35.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Škoda Kodiaq, Stradivarius, Medieval fantasy, Collectable, Este, Veneto.
The average Indian subcontinent fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Škoda Kodiaq, Stradivarius, Medieval fantasy, with strongest over-indexing on Škoda Kodiaq (3.42× the country average). Demographically, the Indian subcontinent audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Indian subcontinent fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.6 |
| Estimated audience size | 1,002,290 |
Audience persona
The typical Indian subcontinent fan in Germany is more female, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,437 | 0.51× |
| Sachsen | 94,221 | 1.92× |
| Bayern | 84,830 | 0.53× |
| Baden-Württemberg | 58,093 | 0.42× |
| Hessen | 41,677 | 0.55× |
| Niedersachsen | 38,159 | 0.39× |
| Schleswig-Holstein | 29,555 | 0.82× |
| Berlin | 29,179 | 0.65× |
| Brandenburg | 28,819 | 0.93× |
| Thüringen | 26,893 | 1.05× |
| Rheinland-Pfalz | 26,178 | 0.52× |
| Sachsen-Anhalt | 26,119 | 1.01× |
| Mecklenburg-Vorpommern | 25,159 | 1.31× |
| Saarland | 23,488 | 1.91× |
| Bremen | 23,477 | 2.74× |
| Hamburg | 16,766 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 3.42× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Medieval fantasy | 12.33× | Literature |
| Collectable | 1.62× | Kids & Family |
| Este, Veneto | 2.31× | Travel & Leisure |
| 3D printing | 1.95× | Technology & Electronics |
| Cachorro | 3.15× | Pets & Animals |
| Sixx | 2.79× | Movies & TV |
| Kieser Training | 3.47× | Sports |
| Eco Friendly Living | 3.1× | Home & Garden |
| Eindhoven | 1.76× | Travel & Leisure |
| Bank account | 2.39× | Business & Career |
| Nurse education | 1.85× | Kids & Family |
| Buying a House | 4.48× | Home & Garden |
| Hypertext | 2.12× | Technology & Electronics |
| Home Delivery | 1.77× | Food & Beverages |
| The Hunt (2012 film) | 2.8× | Movies & TV |
| Nationality | 1.83× | Politics & Society |
| Volvo V60 | 2.96× | Cars & Mobility |
| Samanyolu Haber | 2.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.83 |
| Sustainability | BALANCE | 1.81 |
| Healthy Lifestyle | BALANCE | 1.77 |
| Pet Ownership | JOY | 1.75 |
| Tradition | CONSERVATISM | 1.73 |
| Convenience Orientation | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 30.0% |
| United States | 10.8% |
| United Kingdom | 5.3% |
See Indian subcontinent audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Indian subcontinent have in Germany?
Indian subcontinent has an estimated audience of 1,002,290 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Indian subcontinent fans?
64.5% of Indian subcontinent fans are female, 35.5% are male, with an average age of 39.6 years.
Which brands do Indian subcontinent fans like most?
Indian subcontinent fans show strongest brand affinity for Škoda Kodiaq (3.42×), Stradivarius (1.97×), and Medieval fantasy (12.33×) over the country average.
Where do Indian subcontinent fans live in Germany?
Indian subcontinent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,437), Sachsen (reach 94,221), and Bayern (reach 84,830). These three regions account for the largest share of the active audience.
What other brands do Indian subcontinent fans also like?
Beyond Indian subcontinent itself, the audience over-indexes on Stradivarius (1.97×), Medieval fantasy (12.33×), Collectable (1.62×), and Este, Veneto (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indian subcontinent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.