Rascasse Audience Intelligence

Indian subcontinent Audience in Germany

A data profile of the people who buy, follow and care about Indian subcontinent in Germany — modelled from more than twelve digital signal sources. Indian subcontinent has an estimated audience of 1,002,290 people in Germany.

#58among Region in Germany#479among POI in Germany#516in Travel & Leisure

The average Indian subcontinent fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Catherine O'Hara, Robert Redford, Nature, with strongest over-indexing on Catherine O'Hara (28.73× the country average).

Demographically, the Indian subcontinent audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indian subcontinent fan in Germany is more female, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Catherine O'Hara.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian subcontinent profile in Germany.

Audience size
1M
in Germany
Gender
64.5%♀
35.5% male
Age
39.6
average years
Country rank
#6515
POI in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian subcontinent fans

64.5% are female, 35.5% are male, average age 39.6.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Indian subcontinent audience in Germany
MetricValue
Female64.5%
Male35.5%
Average age39.6
Estimated audience size1,002,290
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Indian subcontinent audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Indian subcontinent audience comes from Germany.

Worldwide audience distribution share by country for Indian subcontinent
CountryShare
India30.0%
United States10.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian subcontinent audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indian subcontinent fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K1.54×
02Bremen~10K1.54×
03Saarland~20K1.28×
04Mecklenburg-Vorpommern~20K1.09×
05Thüringen~30K1.02×
06Sachsen-Anhalt~30K1.00×
07Schleswig-Holstein~30K0.95×
08Brandenburg~30K0.95×
09Hamburg~20K0.92×
10Berlin~40K0.88×
11Rheinland-Pfalz~40K0.87×
12Hessen~60K0.80×
13Niedersachsen~70K0.75×
14Bayern~100K0.74×
15Baden-Württemberg~100K0.73×
16Nordrhein-Westfalen~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Indian subcontinent, Germany
0.66×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian subcontinent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian subcontinent audience
#·InterestCategoryAffinity×
01Catherine O'HaraMovies & TV28.73×
02ChongqingTravel & Leisure18.54×
03Julian DraxlerSports14.23×
04Mobile phone accessoriesTechnology & Electronics6.30×
05Dried fruitFood & Beverages6.14×
06Public administrationBusiness & Career5.96×
07HinduismPolitics & Society5.02×
08FirefoxInternet & Social Media4.62×
09Chocolate brownieFood & Beverages4.59×
10Crime fictionLiterature4.48×
11Robert RedfordMovies & TV4.40×
12Online food orderingFood & Beverages3.97×
13DuolingoBusiness & Career3.92×
14SkyscannerTravel & Leisure3.43×
15HugendubelShopping2.42×
16NatureHome & Garden2.24×
17VacationsTravel & Leisure2.03×
18TagesschauMovies & TV1.87×
19FamilyKids & Family1.76×
20Netto Marken-DiscountShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian subcontinent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian subcontinent audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.02×
Community OrientationOPEN2.00×
Quality AwarenessPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian subcontinent audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Price SensitivityPREMIUM0.98×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian subcontinent have in Germany?

Indian subcontinent has an estimated audience of 1,002,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Indian subcontinent fans?

64.5% of Indian subcontinent fans are female, 35.5% are male, with an average age of 39.6 years.

03

Which brands do Indian subcontinent fans like most?

Indian subcontinent fans show strongest brand affinity for Catherine O'Hara (28.73×), Robert Redford (4.4×), and Nature (2.24×) over the country average.

04

Where do Indian subcontinent fans live in Germany?

Indian subcontinent fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indian subcontinent fans also like?

Beyond Indian subcontinent itself, the audience over-indexes on Robert Redford (4.4×), Nature (2.24×), Chongqing (18.54×), and Tagesschau (1.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Indian subcontinent audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indian subcontinent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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