A data profile of the people who buy, follow and care about Superman in Finland — modelled from more than twelve digital signal sources. Superman has an estimated audience of 90,704 people in Finland.
Superman has an estimated audience of 90,704 people in Finland. 44.9% are female, 55.1% are male, average age 29.3. Top brand affinities: Fantastic Four, TikTok, TV, Cat play and toys, Pets.
Top brand affinities include Fantastic Four, TikTok, TV, with strongest over-indexing on Fantastic Four (12.05× the country average).
Demographically, the Superman audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Superman fan in Finland is more male, around 29.3 years old, with strong Individualism tendencies and a notable affinity for Fantastic Four.
The key figures that characterise the Superman profile in Finland.
44.9% are female, 55.1% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 29.3 |
| Estimated audience size | 90,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 25% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Superman audience comes from Finland.
| Country | Share |
|---|---|
| United States | 48.8% |
| Brazil | 12.5% |
| India | 10.7% |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantastic Four | Literature | 12.05× | ||
| 02 | Anime & Cosplay | Fashion & Accessoires | 6.45× | ||
| 03 | Cat play and toys | Pets & Animals | 4.35× | ||
| 04 | KPop Demon Hunters | Movies & TV | 3.86× | ||
| 05 | Breaking news | Movies & TV | 3.40× | ||
| 06 | Handmade Crafts | Kids & Family | 3.20× | ||
| 07 | Stranger Things | Movies & TV | 3.02× | ||
| 08 | Twitch | Games | 2.38× | ||
| 09 | TV | Movies & TV | 2.26× | ||
| 10 | Televisions | Technology & Electronics | 2.16× | ||
| 11 | Comedy movies | Movies & TV | 2.12× | ||
| 12 | Home construction | Home & Garden | 2.11× | ||
| 13 | Video games | Games | 2.01× | ||
| 14 | Internet & Social Media | 1.87× | |||
| 15 | Pop music | Music & Radio | 1.82× | ||
| 16 | TikTok | Internet & Social Media | 1.73× | ||
| 17 | Mobile phones | Technology & Electronics | 1.71× | ||
| 18 | Games | Games | 1.67× | ||
| 19 | Pets | Pets & Animals | 1.65× | ||
| 20 | Movies | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.18× | |
| Early Adopter Mentality | POWER | 1.66× | |
| Extroversion | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.