Rascasse Audience Intelligence

Superman Audience in Argentina

A data profile of the people who buy, follow and care about Superman in Argentina — modelled from more than twelve digital signal sources. Superman has an estimated audience of 720,089 people in Argentina.

Superman has an estimated audience of 720,089 people in Argentina. 46.3% are female, 53.7% are male, average age 31.1. Top brand affinities: Jenna Ortega, Henry Cavill, Christian Bale, Stranger Things, EDEN.

Top brand affinities include Jenna Ortega, Henry Cavill, Christian Bale, with strongest over-indexing on Jenna Ortega (4.08× the country average).

Demographically, the Superman audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Individualism, Patriotism.

The typical Superman fan in Argentina is balanced, around 31.1 years old, with strong Individualism tendencies and a notable affinity for Jenna Ortega.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Superman profile in Argentina.

Audience size
720K
in Argentina
Gender
46.3%♀
53.7% male
Age
31.1
average years
Country rank
#1501
Movie / TV Show / Series in Argentina
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superman viewers

46.3% are female, 53.7% are male, average age 31.1.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Superman audience in Argentina
MetricValue
Female46.3%
Male53.7%
Average age31.1
Estimated audience size720,089
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Superman audience in Argentina
Age bracketShare%
16-1934%
20-2930%
30-3920%
40-4910%
50+5%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Superman audience comes from Argentina.

Worldwide audience distribution share by country for Superman
CountryShare
United States48.8%
Brazil12.5%
India10.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superman audience
#·InterestCategoryAffinity×
01Superhero fictionLiterature4.41×
02Christian BaleMovies & TV4.28×
03Jenna OrtegaMovies & TV4.08×
04Fantastic FourLiterature4.01×
05Henry CavillMovies & TV3.90×
06Mckenna GraceMovies & TV3.66×
07Chris Evans (actor)Movies & TV3.66×
08Dylan O’BrienMovies & TV3.55×
09Science fantasyMovies & TV3.52×
10Chris HemsworthMovies & TV3.33×
11Anime conventionLiterature2.94×
12Anime and manga fandomLiterature2.54×
13Spider-ManMovies & TV2.53×
14CrunchyrollGames2.50×
15EDENMusic & Radio2.49×
16Jurassic WorldMovies & TV2.40×
17Scarlett JohanssonMovies & TV2.19×
18Stranger ThingsMovies & TV1.82×
19NovelLiterature1.54×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superman audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.36×
PatriotismCONSERVATISM1.31×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superman audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Price SensitivityPREMIUM0.71×
Sports ActivityPOWER0.72×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Argentina who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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