Rascasse Audience Intelligence

Aaj Tak Audience in United States

A data profile of the people who buy, follow and care about Aaj Tak in United States — modelled from more than twelve digital signal sources. Aaj Tak has an estimated audience of 575,262 people in United States.

#380among TV Channel in United States#6278in Movies & TV

The average Aaj Tak fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Air Canada, Hinduism, Emirates, with strongest over-indexing on Air Canada (23.22× the country average).

Demographically, the Aaj Tak audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aaj Tak fan in United States is more male, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Air Canada.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aaj Tak profile in United States.

Audience size
575K
in United States
Gender
40.0%♀
60.0% male
Age
37.8
average years
Country rank
#33669
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Aaj Tak

40.0% are female, 60.0% are male, average age 37.8.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Aaj Tak audience in United States
MetricValue
Female40.0%
Male60.0%
Average age37.8
Estimated audience size575,262
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Aaj Tak audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3924%
40-4918%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Aaj Tak audience comes from United States.

Worldwide audience distribution share by country for Aaj Tak
CountryShare
India81.8%
China2.1%
United States1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aaj Tak audience in United States is strongest.

Fig. 05

Top regions by affinity

Aaj Tak fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K4.30×
02Delaware~3K2.17×
03Connecticut~10K1.88×
04Maryland~20K1.81×
05Illinois~30K1.78×
06Virginia~20K1.68×
07Georgia~30K1.63×
08Texas~80K1.56×
09California~90K1.45×
10Washington~20K1.43×
11New York~50K1.42×
12Pennsylvania~30K1.40×
13Alabama~10K1.23×
14North Carolina~20K1.19×
15Missouri~10K1.19×
16South Carolina~10K1.18×
17Massachusetts~10K1.13×
18Colorado~10K1.10×
19Ohio~20K1.06×
20Wyoming<1K1.04×
21Indiana~10K1.02×
22Mississippi~5K1.01×
23Nebraska~3K1.01×
24Washington, District of Columbia~2K1.00×
25Florida~40K0.99×
26Kansas~4K0.98×
27New Hampshire~2K0.98×
28Louisiana~7K0.94×
29Tennessee~10K0.91×
30Idaho~3K0.91×
31Michigan~10K0.79×
32Nevada~4K0.77×
33Rhode Island~1K0.77×
34Kentucky~5K0.76×
35South Dakota<1K0.74×
36Alaska<1K0.72×
37Iowa~3K0.71×
38Arizona~8K0.69×
39Arkansas~3K0.67×
40Oregon~4K0.64×
41North Dakota<1K0.64×
42New Mexico~2K0.63×
43Montana<1K0.58×
44Maine~1K0.54×
45West Virginia~1K0.53×
46Wisconsin~4K0.52×
47Minnesota~4K0.50×
48Hawaii~1K0.50×
49Oklahoma~3K0.47×
50Utah~2K0.36×
Fig. 06

Affinity by region

Affinity by region — Aaj Tak, United States
0.36×1.00×4.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aaj Tak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aaj Tak audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career34.29×
02Malaysian cuisineFood & Beverages23.85×
03Air CanadaTravel & Leisure23.22×
04Cricket World CupSports19.09×
05Indonesian cuisineFood & Beverages18.70×
06EmiratesTravel & Leisure16.70×
07HinduismPolitics & Society13.98×
08Mount EverestTravel & Leisure10.91×
09Cleveland GuardiansSports8.14×
10Web serverTechnology & Electronics6.50×
11Home automationTechnology & Electronics4.15×
12Mortgage loansBusiness & Career3.95×
13First class travelTravel & Leisure3.95×
14Renewable energyBusiness & Career3.67×
15Sustainable energyHome & Garden3.67×
16Vehicle insuranceCars & Mobility3.63×
17Solar energyHome & Garden2.95×
18FedExBusiness & Career2.93×
19Shopping mallsShopping2.47×
20FurnitureHome & Garden1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aaj Tak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aaj Tak audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
Urban LifestyleOPEN1.92×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aaj Tak audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Healthy LifestyleBALANCE0.85×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aaj Tak have in United States?

Aaj Tak has an estimated audience of 575,262 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aaj Tak fans?

40.0% of Aaj Tak fans are female, 60.0% are male, with an average age of 37.8 years.

03

Which brands do Aaj Tak fans like most?

Aaj Tak fans show strongest brand affinity for Air Canada (23.22×), Hinduism (13.98×), and Emirates (16.7×) over the country average.

04

Where do Aaj Tak fans live in United States?

Aaj Tak fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Aaj Tak fans also like?

Beyond Aaj Tak itself, the audience over-indexes on Hinduism (13.98×), Emirates (16.7×), Mortgage loans (3.95×), and Cleveland Guardians (8.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aaj Tak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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