STAR Sports Audience in Germany
STAR Sports has an estimated audience of 284,043 people in Germany. 34.9% are female, 65.1% are male, average age 39.7. Top regions: Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Jeepney, Jaguar F-Pace, Litter box, Cocktail.
The average STAR Sports fan in Germany is 39.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Jeepney, Jaguar F-Pace, with strongest over-indexing on Gil Ofarim (4.52× the country average). Demographically, the STAR Sports audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of STAR Sports fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 39.7 |
| Estimated audience size | 284,043 |
Audience persona
The typical STAR Sports fan in Germany is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 67,902 | 1.49× |
| Hessen | 54,099 | 2.5× |
| Nordrhein-Westfalen | 44,471 | 0.72× |
| Baden-Württemberg | 31,832 | 0.82× |
| Berlin | 18,817 | 1.48× |
| Niedersachsen | 13,373 | 0.48× |
| Rheinland-Pfalz | 9,015 | 0.63× |
| Sachsen | 7,657 | 0.55× |
| Hamburg | 6,895 | 1.07× |
| Brandenburg | 5,822 | 0.66× |
| Sachsen-Anhalt | 5,609 | 0.76× |
| Thüringen | 5,313 | 0.73× |
| Schleswig-Holstein | 4,963 | 0.49× |
| Mecklenburg-Vorpommern | 4,144 | 0.76× |
| Saarland | 4,119 | 1.18× |
| Bremen | 4,042 | 1.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.52× | Music & Radio |
| Jeepney | 58.83× | Cars & Mobility |
| Jaguar F-Pace | 16.47× | Cars & Mobility |
| Litter box | 1.97× | Pets & Animals |
| Cocktail | 1.75× | Food & Beverages |
| CAC 40 | 2.07× | Business & Career |
| Commercial mortgage | 2.74× | Business & Career |
| Scorpio (comics) | 15.69× | Literature |
| Harriet Tubman | 7.47× | Politics & Society |
| Business English | 3.17× | Business & Career |
| Castile soap | 24.5× | Home & Garden |
| Progressive rock | 1.65× | Music & Radio |
| Eindhoven | 2.19× | Travel & Leisure |
| Hypertext | 2.53× | Technology & Electronics |
| Vaillant Group | 10.56× | Home & Garden |
| Elīna Garanča | 5.96× | Music & Radio |
| Nationality | 2.33× | Politics & Society |
| Handmade Gifts | 1.54× | Kids & Family |
| Necktie | 3.96× | Fashion & Accessoires |
| Gewinnspiele Markt | 4.84× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.51 |
| Career Orientation | POWER | 2.27 |
| Travelling | THRILL | 1.8 |
| Urban Lifestyle | OPEN | 1.6 |
| Social Media Usage | JOY | 1.51 |
| Individualism | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 80.6% |
| United Arab Emirates | 2.6% |
| Saudi Arabia | 2.6% |
See STAR Sports audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does STAR Sports have in Germany?
STAR Sports has an estimated audience of 284,043 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of STAR Sports fans?
34.9% of STAR Sports fans are female, 65.1% are male, with an average age of 39.7 years.
Which brands do STAR Sports fans like most?
STAR Sports fans show strongest brand affinity for Gil Ofarim (4.52×), Jeepney (58.83×), and Jaguar F-Pace (16.47×) over the country average.
Where do STAR Sports fans live in Germany?
STAR Sports fans in Germany are most concentrated in Bayern (reach 67,902), Hessen (reach 54,099), and Nordrhein-Westfalen (reach 44,471). These three regions account for the largest share of the active audience.
What other brands do STAR Sports fans also like?
Beyond STAR Sports itself, the audience over-indexes on Jeepney (58.83×), Jaguar F-Pace (16.47×), Litter box (1.97×), and Cocktail (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for STAR Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.