Pernia's Pop-Up Shop Audience in United States
Pernia's Pop-Up Shop has an estimated audience of 375,105 people in United States. 63.6% are female, 36.4% are male, average age 32.2. Top brand affinities: Product design, Home equity, Steampunk, Isometric exercise, Electrolyte.
Top brand affinities include Product design, Home equity, Steampunk, with strongest over-indexing on Product design (4.63× the country average). Demographically, the Pernia's Pop-Up Shop audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Pernia's Pop-Up Shop fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 32.2 |
| Estimated audience size | 375,105 |
Audience persona
The typical Pernia's Pop-Up Shop fan in United States is more female, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.63× | Business & Career |
| Home equity | 3.41× | Home & Garden |
| Steampunk | 7.8× | Fashion & Accessoires |
| Isometric exercise | 13.71× | Sports |
| Electrolyte | 6.01× | Health |
| Scorpio (comics) | 21.12× | Literature |
| CoreLogic | 27.27× | Business & Career |
| Combat sport | 1.94× | Sports |
| Hemi engine | 18.83× | Cars & Mobility |
| Elsword | 17.56× | Games |
| Natural rubber | 2.07× | Cars & Mobility |
| UK garage | 5× | Music & Radio |
| JDSU | 2.77× | Business & Career |
| Voter registration | 4.27× | Politics & Society |
| Mothercare | 2.69× | Kids & Family |
| Noodle (Gorillaz) | 2.91× | Music & Radio |
| Pro-Ject | 3.23× | Music & Radio |
| Nationality | 1.63× | Politics & Society |
| Jesse Plemons | 2.43× | Movies & TV |
| Staycation | 2.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.67 |
| Quality Awareness | PREMIUM | 3.18 |
| Design Affinity | PREMIUM | 2.57 |
| Pet Ownership | JOY | 1.8 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Price Sensitivity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 29.4% |
| United Kingdom | 7.7% |
See Pernia's Pop-Up Shop audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Pernia's Pop-Up Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.