Rascasse Audience Intelligence

Pernia's Pop-Up Shop Audience in United States

A data profile of the people who buy, follow and care about Pernia's Pop-Up Shop in United States — modelled from more than twelve digital signal sources. Pernia's Pop-Up Shop has an estimated audience of 242,424 people in United States.

#886among Band in United States#13450among Person in United States#7866in Music & Radio

The average Pernia's Pop-Up Shop fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Deepika Padukone, Shah Rukh Khan, Flipkart, with strongest over-indexing on Deepika Padukone (97.45× the country average).

Demographically, the Pernia's Pop-Up Shop audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pernia's Pop-Up Shop fan in United States is more female, around 32.2 years old, with strong Quality Awareness tendencies and a notable affinity for Deepika Padukone.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pernia's Pop-Up Shop profile in United States.

Audience size
242K
in United States
Gender
63.6%♀
36.4% male
Age
32.2
average years
Country rank
#53617
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pernia's Pop-Up Shop fans

63.6% are female, 36.4% are male, average age 32.2.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Pernia's Pop-Up Shop audience in United States
MetricValue
Female63.6%
Male36.4%
Average age32.2
Estimated audience size242,424
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Pernia's Pop-Up Shop audience in United States
Age bracketShare%
16-1932%
20-2929%
30-3919%
40-4914%
50+6%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Pernia's Pop-Up Shop audience comes from United States.

Worldwide audience distribution share by country for Pernia's Pop-Up Shop
CountryShare
India51.5%
United States29.7%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pernia's Pop-Up Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Pernia's Pop-Up Shop fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.07×
02New York~40K1.89×
03California~70K1.69×
04Illinois~20K1.58×
05Virginia~10K1.54×
06Washington, District of Columbia~2K1.46×
07Texas~50K1.45×
08Georgia~20K1.31×
09Maryland~8K1.30×
10Washington~9K1.24×
11Massachusetts~9K1.19×
12North Dakota<1K1.07×
13Vermont<1K1.06×
14Connecticut~4K1.05×
15Pennsylvania~10K1.04×
16South Dakota<1K1.03×
17Rhode Island~1K1.01×
18Montana~1K1.01×
19Delaware~1K1.01×
20Alaska<1K1.01×
21West Virginia~2K0.99×
22Hawaii~2K0.99×
23New Hampshire~1K0.99×
24Idaho~2K0.98×
25Maine~1K0.98×
26New Mexico~2K0.97×
27North Carolina~10K0.96×
28Mississippi~3K0.96×
29Nebraska~2K0.96×
30Arkansas~3K0.95×
31Kansas~3K0.95×
32Iowa~3K0.94×
33Louisiana~4K0.93×
34Kentucky~4K0.93×
35Oklahoma~4K0.93×
36Nevada~3K0.93×
37Utah~3K0.93×
38Alabama~5K0.92×
39Oregon~4K0.92×
40Arizona~7K0.90×
41South Carolina~5K0.90×
42Wisconsin~5K0.90×
43Indiana~6K0.89×
44Missouri~5K0.89×
45Minnesota~5K0.89×
46Michigan~9K0.88×
47Tennessee~7K0.88×
48Colorado~5K0.88×
49Ohio~10K0.85×
50Florida~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Pernia's Pop-Up Shop, United States
0.82×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pernia's Pop-Up Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pernia's Pop-Up Shop audience
#·InterestCategoryAffinity×
01Katrina KaifMovies & TV108.50×
02HDFC BankBusiness & Career106.22×
03Deepika PadukoneMovies & TV97.45×
04Shah Rukh KhanMovies & TV85.32×
05Axis BankBusiness & Career60.11×
06Ranbir KapoorMovies & TV56.34×
07FlipkartShopping54.56×
08MARIA.BFashion & Accessoires53.71×
09BaroquePolitics & Society48.99×
10Ranveer SinghMovies & TV44.24×
11Salman KhanMovies & TV38.10×
12NDTVMovies & TV29.79×
13Jewellery storeFashion & Accessoires26.22×
14India national cricket teamSports23.98×
15HindiPolitics & Society20.09×
16PakistanTravel & Leisure12.27×
17Formal wearFashion & Accessoires10.63×
18EarringFashion & Accessoires7.94×
19Bath and BodyworksShopping7.77×
20IKEAHome & Garden5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pernia's Pop-Up Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pernia's Pop-Up Shop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.09×
Price SensitivityPREMIUM2.32×
Design AffinityPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pernia's Pop-Up Shop audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
IndividualismJOY0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pernia's Pop-Up Shop have in United States?

Pernia's Pop-Up Shop has an estimated audience of 242,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pernia's Pop-Up Shop fans?

63.6% of Pernia's Pop-Up Shop fans are female, 36.4% are male, with an average age of 32.2 years.

03

Which brands do Pernia's Pop-Up Shop fans like most?

Pernia's Pop-Up Shop fans show strongest brand affinity for Deepika Padukone (97.45×), Shah Rukh Khan (85.32×), and Flipkart (54.56×) over the country average.

04

Where do Pernia's Pop-Up Shop fans live in United States?

Pernia's Pop-Up Shop fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pernia's Pop-Up Shop fans also like?

Beyond Pernia's Pop-Up Shop itself, the audience over-indexes on Shah Rukh Khan (85.32×), Flipkart (54.56×), Katrina Kaif (108.5×), and HDFC Bank (106.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pernia's Pop-Up Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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