Anna Wintour Audience in Germany
Anna Wintour has an estimated audience of 330,412 people in Germany. 74.5% are female, 25.5% are male, average age 30.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gala, freundin, Arts and music, Natalie Portman, Kate Moss.
The average Anna Wintour fan in Germany is 30.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gala, freundin, Arts and music, with strongest over-indexing on Gala (5.97× the country average). Demographically, the Anna Wintour audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Journalist
Demographics of Anna Wintour fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 30.7 |
| Estimated audience size | 330,412 |
Audience persona
The typical Anna Wintour fan in Germany is more female, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 62,432 | 1.18× |
| Baden-Württemberg | 49,661 | 1.1× |
| Nordrhein-Westfalen | 45,715 | 0.63× |
| Niedersachsen | 29,715 | 0.93× |
| Hessen | 29,631 | 1.18× |
| Berlin | 27,224 | 1.84× |
| Rheinland-Pfalz | 15,374 | 0.93× |
| Sachsen | 14,739 | 0.91× |
| Schleswig-Holstein | 10,783 | 0.91× |
| Hamburg | 10,589 | 1.42× |
| Brandenburg | 8,808 | 0.86× |
| Sachsen-Anhalt | 6,699 | 0.78× |
| Thüringen | 6,110 | 0.73× |
| Mecklenburg-Vorpommern | 4,709 | 0.75× |
| Saarland | 3,443 | 0.85× |
| Bremen | 2,874 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 5.97× | News |
| freundin | 7.62× | Fashion & Accessoires |
| Arts and music | 1.51× | Arts & Culture |
| Natalie Portman | 5.93× | Movies & TV |
| Kate Moss | 8.59× | Fashion & Accessoires |
| Runway (fashion) | 9.18× | Fashion & Accessoires |
| Roland Kaiser | 2.76× | Music & Radio |
| Jennifer Lawrence | 4.99× | Movies & TV |
| Let's Dance (German TV series) | 2.39× | Movies & TV |
| Spiegel Online | 1.58× | News |
| Deichmann | 1.79× | Shopping |
| Breuninger | 2.08× | Fashion & Accessoires |
| 1.56× | Internet & Social Media | |
| Tchibo | 2.09× | Shopping |
| Rituals | 2.06× | Beauty & Wellness |
| Izabel Goulart | 14.5× | Fashion & Accessoires |
| Schlager music | 2× | Music & Radio |
| Natural World | 1.58× | Fashion & Accessoires |
| Catherine, Duchess of Cambridge | 3.97× | Politics & Society |
| BUNTE.de | 2.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.17 |
| Design Affinity | PREMIUM | 1.6 |
| Community Orientation | OPEN | 1.53 |
| Creativity | OPEN | 1.48 |
| Price Sensitivity | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Italy | 7.5% |
| United Kingdom | 7.2% |
See Anna Wintour audiences in other countries
More Journalist audiences in Germany
- Caren Miosga (1,553,509)
- Anne Will (1,020,951)
- Willy Brandt (934,403)
- Anabel Schunke (840,016)
- Ildikó von Kürthy (807,757)
Frequently asked questions
How many fans does Anna Wintour have in Germany?
Anna Wintour has an estimated audience of 330,412 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Anna Wintour fans?
74.5% of Anna Wintour fans are female, 25.5% are male, with an average age of 30.7 years.
Which brands do Anna Wintour fans like most?
Anna Wintour fans show strongest brand affinity for Gala (5.97×), freundin (7.62×), and Arts and music (1.51×) over the country average.
Where do Anna Wintour fans live in Germany?
Anna Wintour fans in Germany are most concentrated in Bayern (reach 62,432), Baden-Württemberg (reach 49,661), and Nordrhein-Westfalen (reach 45,715). These three regions account for the largest share of the active audience.
What other brands do Anna Wintour fans also like?
Beyond Anna Wintour itself, the audience over-indexes on freundin (7.62×), Arts and music (1.51×), Natalie Portman (5.93×), and Kate Moss (8.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anna Wintour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.