Anna Wintour Audience in Germany
A data profile of the people who buy, follow and care about Anna Wintour in Germany — modelled from more than twelve digital signal sources. Anna Wintour has an estimated audience of 386,459 people in Germany.
The average Anna Wintour fan in Germany is 30.7 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include freundin, Arts and music, Kate Moss, with strongest over-indexing on freundin (7.62× the country average).
Demographically, the Anna Wintour audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Anna Wintour fan in Germany is more female, around 30.7 years old, with strong Mindfulness tendencies and a notable affinity for freundin.
At a glance
The key figures that characterise the Anna Wintour profile in Germany.
Search interest · 12-month trend
Demographics of Anna Wintour fans
74.5% are female, 25.5% are male, average age 30.7.
Gender split
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 30.7 |
| Estimated audience size | 386,459 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Anna Wintour audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 8.3% |
| Italy | 8.3% |
Geography
Where the Anna Wintour audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.68× | |
| 02 | Hamburg | ~10K | 1.37× | |
| 03 | Bayern | ~60K | 1.15× | |
| 04 | Hessen | ~30K | 1.12× | |
| 05 | Baden-Württemberg | ~50K | 1.08× | |
| 06 | Bremen | ~3K | 1.01× | |
| 07 | Sachsen | ~10K | 0.92× | |
| 08 | Schleswig-Holstein | ~10K | 0.92× | |
| 09 | Niedersachsen | ~30K | 0.91× | |
| 10 | Rheinland-Pfalz | ~20K | 0.91× | |
| 11 | Saarland | ~4K | 0.90× | |
| 12 | Brandenburg | ~9K | 0.89× | |
| 13 | Nordrhein-Westfalen | ~60K | 0.84× | |
| 14 | Sachsen-Anhalt | ~7K | 0.81× | |
| 15 | Thüringen | ~7K | 0.79× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Anna Wintour audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Izabel Goulart | Fashion & Accessoires | 14.50× | ||
| 02 | Runway (fashion) | Fashion & Accessoires | 9.18× | ||
| 03 | Kate Moss | Fashion & Accessoires | 8.59× | ||
| 04 | freundin | Fashion & Accessoires | 7.62× | ||
| 05 | Gala | News | 5.97× | ||
| 06 | Natalie Portman | Movies & TV | 5.93× | ||
| 07 | Jennifer Lawrence | Movies & TV | 4.99× | ||
| 08 | Catherine, Duchess of Cambridge | Politics & Society | 3.97× | ||
| 09 | Roland Kaiser | Music & Radio | 2.76× | ||
| 10 | BUNTE.de | Internet & Social Media | 2.68× | ||
| 11 | Let's Dance (German TV series) | Movies & TV | 2.39× | ||
| 12 | Tchibo | Shopping | 2.09× | ||
| 13 | Breuninger | Fashion & Accessoires | 2.08× | ||
| 14 | Rituals | Beauty & Wellness | 2.06× | ||
| 15 | Lingerie | Fashion & Accessoires | 2.05× | ||
| 16 | Schlager music | Music & Radio | 2.00× | ||
| 17 | Deichmann | Shopping | 1.79× | ||
| 18 | Helene Fischer | Music & Radio | 1.62× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Arts and music | Arts & Culture | 1.51× |
Personality of the Anna Wintour audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Design Affinity | PREMIUM | 1.50× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.97× |
Frequently asked questions
How many fans does Anna Wintour have in Germany?
Anna Wintour has an estimated audience of 386,459 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Anna Wintour fans?
74.5% of Anna Wintour fans are female, 25.5% are male, with an average age of 30.7 years.
Which brands do Anna Wintour fans like most?
Anna Wintour fans show strongest brand affinity for freundin (7.62×), Arts and music (1.51×), and Kate Moss (8.59×) over the country average.
Where do Anna Wintour fans live in Germany?
Anna Wintour fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Anna Wintour fans also like?
Beyond Anna Wintour itself, the audience over-indexes on Arts and music (1.51×), Kate Moss (8.59×), Natalie Portman (5.93×), and Runway (fashion) (9.18×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Anna Wintour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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