Rascasse Audience Intelligence

Professional bodybuilding Audience in United States

A data profile of the people who buy, follow and care about Professional bodybuilding in United States — modelled from more than twelve digital signal sources. Professional bodybuilding has an estimated audience of 5,692,222 people in United States.

#3473among Topic in United States#505in Sports

The average Professional bodybuilding fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ronnie Coleman, High-intensity interval training, Kelly Osbourne, with strongest over-indexing on Ronnie Coleman (26.37× the country average).

Demographically, the Professional bodybuilding audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Professional bodybuilding fan in United States is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Ronnie Coleman.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional bodybuilding profile in United States.

Audience size
5.7M
in United States
Gender
41.3%♀
58.7% male
Age
30.5
average years
Country rank
#5956
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional bodybuilding fans

41.3% are female, 58.7% are male, average age 30.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Professional bodybuilding audience in United States
MetricValue
Female41.3%
Male58.7%
Average age30.5
Estimated audience size5,692,222
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Professional bodybuilding audience in United States
Age bracketShare%
16-1939%
20-2928%
30-3918%
40-4911%
50+4%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Professional bodybuilding audience comes from United States.

Worldwide audience distribution share by country for Professional bodybuilding
CountryShare
United States29.3%
United Kingdom5.2%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional bodybuilding audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional bodybuilding fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.29×
02Vermont~10K1.24×
03South Dakota~20K1.17×
04Montana~20K1.13×
05Alaska~10K1.12×
06Delaware~20K1.10×
07West Virginia~30K1.09×
08Rhode Island~20K1.07×
09New Hampshire~20K1.06×
10Hawaii~30K1.05×
11Maine~20K1.05×
12Idaho~30K1.04×
13Mississippi~50K1.01×
14New Mexico~30K1.01×
15Washington, District of Columbia~20K1.01×
16Utah~50K1.00×
17Nebraska~30K1.00×
18Oklahoma~60K0.99×
19Arkansas~50K0.97×
20Kentucky~70K0.96×
21Iowa~40K0.95×
22Kansas~40K0.95×
23Oregon~60K0.93×
24Nevada~50K0.93×
25Alabama~70K0.92×
26Louisiana~70K0.92×
27Arizona~100K0.91×
28Tennessee~100K0.91×
29Missouri~80K0.91×
30South Carolina~80K0.91×
31Connecticut~50K0.91×
32Massachusetts~100K0.89×
33Indiana~90K0.89×
34Virginia~100K0.88×
35Washington~100K0.88×
36Colorado~80K0.88×
37Wisconsin~80K0.88×
38Minnesota~70K0.88×
39Michigan~100K0.87×
40Maryland~80K0.86×
41Ohio~100K0.84×
42North Carolina~100K0.84×
43Pennsylvania~200K0.83×
44New Jersey~100K0.82×
45Illinois~200K0.81×
46Georgia~100K0.81×
47Florida~300K0.79×
48Texas~400K0.73×
49New York~200K0.73×
50California~400K0.67×
Fig. 06

Affinity by region

Affinity by region — Professional bodybuilding, United States
0.67×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional bodybuilding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional bodybuilding audience
#·InterestCategoryAffinity×
01Ronnie ColemanSports26.37×
02cardio fitnessSports18.93×
03Kit HaringtonMovies & TV17.22×
04Kelly OsbourneMusic & Radio11.84×
05High-intensity interval trainingSports11.40×
06BodrumTravel & Leisure9.47×
07Taron EgertonMovies & TV9.23×
08Michelle RodriguezMovies & TV7.17×
09Emilia ClarkeMovies & TV6.32×
10Natural foodsFood & Beverages5.35×
11Family carCars & Mobility4.90×
12High-net-worth individualBusiness & Career4.77×
13CrossFitSports3.68×
14Natural skin careBeauty & Wellness2.86×
15Digital photographyBusiness & Career2.37×
16Do it yourself (DIY)Home & Garden2.33×
17SupermanMovies & TV2.03×
18Harry PotterMovies & TV2.01×
19Physical fitnessSports1.97×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional bodybuilding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional bodybuilding audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Risk AppetiteTHRILL1.66×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional bodybuilding audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Convenience OrientationPREMIUM0.92×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional bodybuilding have in United States?

Professional bodybuilding has an estimated audience of 5,692,222 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Professional bodybuilding fans?

41.3% of Professional bodybuilding fans are female, 58.7% are male, with an average age of 30.5 years.

03

Which brands do Professional bodybuilding fans like most?

Professional bodybuilding fans show strongest brand affinity for Ronnie Coleman (26.37×), High-intensity interval training (11.4×), and Kelly Osbourne (11.84×) over the country average.

04

Where do Professional bodybuilding fans live in United States?

Professional bodybuilding fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Professional bodybuilding fans also like?

Beyond Professional bodybuilding itself, the audience over-indexes on High-intensity interval training (11.4×), Kelly Osbourne (11.84×), Kit Harington (17.22×), and Superman (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Professional bodybuilding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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