Professional bodybuilding Audience in United States

Professional bodybuilding has an estimated audience of 5,692,222 people in United States. 41.3% are female, 58.7% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Ronnie Coleman, Khabib Nurmagomedov, High-intensity interval training, Do it yourself (DIY).

The average Professional bodybuilding fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Ronnie Coleman, Khabib Nurmagomedov, with strongest over-indexing on Finnair (675× the country average). Demographically, the Professional bodybuilding audience skews more male with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Professional bodybuilding fans

Demographic split for Professional bodybuilding audience in United States
MetricValue
Female41.3%
Male58.7%
Average age30.5
Estimated audience size5,692,222

Audience persona

The typical Professional bodybuilding fan in United States is more male, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Professional bodybuilding in United States
RegionReachAffinity
California384,9300.61×
Texas345,3260.71×
Florida290,2260.75×
New York199,3070.63×
Pennsylvania128,4060.67×
North Carolina126,5940.74×
Ohio123,7880.71×
Virginia119,1220.86×
Illinois118,3960.62×
Michigan116,3840.78×
Georgia109,5860.62×
Arizona107,1120.92×
New Jersey91,2710.63×
Washington90,1330.79×
Tennessee89,5610.78×
Missouri81,5090.89×
Indiana76,7360.74×
Kentucky72,1481.01×
South Carolina71,1360.83×
Colorado70,3420.78×
Massachusetts66,2390.59×
Alabama56,4060.71×
Maryland56,1430.57×
Oregon55,0180.84×
Utah54,6901.07×
Minnesota52,7290.65×
Wisconsin52,2070.61×
Oklahoma50,7530.8×
Louisiana49,0550.67×
Mississippi48,6811.04×
Nevada45,0130.82×
Arkansas40,3640.86×
Iowa37,5900.8×
Connecticut36,6930.64×
West Virginia34,8301.31×
Kansas32,1710.72×
Idaho29,6901.04×
Hawaii28,3621.16×
Montana27,9691.77×
New Mexico27,9550.98×
South Dakota27,6062.1×
North Dakota26,8792.3×
New Hampshire26,4911.18×
Wyoming26,0083.08×
Nebraska25,9400.91×
Rhode Island25,5801.41×
Maine25,5651.25×
Vermont25,1602.52×
Delaware22,9081.46×
Washington, District of Columbia17,9191.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional bodybuilding audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Ronnie Coleman30.98×Sports
Khabib Nurmagomedov22.88×Sports
High-intensity interval training6.72×Sports
Do it yourself (DIY)2.51×Home & Garden
Kit Harington13.38×Movies & TV
cardio fitness19.96×Sports
Bachelor of Business Administration25.61×Business & Career
Kelly Osbourne6.65×Music & Radio
Gymshark5.79×Sports
Superman1.7×Movies & TV
Toyota Supra9.19×Cars & Mobility
Planet Fitness2.41×Sports
Harry Potter2.15×Movies & TV
LA Fitness3.46×Sports
CrossFit3.5×Sports
Natural foods4.45×Food & Beverages
Emilia Clarke6.37×Movies & TV
Air Jordan4.68×Fashion & Accessoires
Minecraft4.07×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional bodybuilding audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
Luxury OrientationPREMIUM1.62
Sports ActivityPOWER1.48
Early Adopter MentalityPOWER1.46
Design AffinityPREMIUM1.43
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Professional bodybuilding
CountryShare
United States29.3%
United Kingdom5.2%
Germany5.2%

See Professional bodybuilding audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Professional bodybuilding have in United States?

Professional bodybuilding has an estimated audience of 5,692,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Professional bodybuilding fans?

41.3% of Professional bodybuilding fans are female, 58.7% are male, with an average age of 30.5 years.

Which brands do Professional bodybuilding fans like most?

Professional bodybuilding fans show strongest brand affinity for Finnair (675×), Ronnie Coleman (30.98×), and Khabib Nurmagomedov (22.88×) over the country average.

Where do Professional bodybuilding fans live in United States?

Professional bodybuilding fans in United States are most concentrated in California (reach 384,930), Texas (reach 345,326), and Florida (reach 290,226). These three regions account for the largest share of the active audience.

What other brands do Professional bodybuilding fans also like?

Beyond Professional bodybuilding itself, the audience over-indexes on Ronnie Coleman (30.98×), Khabib Nurmagomedov (22.88×), High-intensity interval training (6.72×), and Do it yourself (DIY) (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.