Rascasse Audience Intelligence

PlumpJack Winery Target Market in Italy

A data profile of the people who buy, follow and care about PlumpJack Winery in Italy — modelled from more than twelve digital signal sources. PlumpJack Winery has an estimated audience of 25 people in Italy.

PlumpJack Winery has an estimated audience of 25 people in Italy. 40.3% are female, 59.7% are male, average age 42.5. Top brand affinities: Helene Fischer, Makita, PizzaExpress, System of a Down, Mel Brooks.

Top brand affinities include Helene Fischer, Makita, PizzaExpress, with strongest over-indexing on Helene Fischer (40.67× the country average).

Demographically, the PlumpJack Winery audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

The typical PlumpJack Winery fan in Italy is more male, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Helene Fischer.

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the PlumpJack Winery profile in Italy.

Audience size
25
in Italy
Gender
40.3%♀
59.7% male
Age
42.5
average years
Country rank
#212816
Brand in Italy
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlumpJack Winery

40.3% are female, 59.7% are male, average age 42.5.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for PlumpJack Winery audience in Italy
MetricValue
Female40.3%
Male59.7%
Average age42.5
Estimated audience size25
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the PlumpJack Winery audience in Italy
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4927%
50+24%
Fig. 04

Worldwide distribution

0.0%

of the worldwide PlumpJack Winery audience comes from Italy.

Worldwide audience distribution share by country for PlumpJack Winery
CountryShare
United States83.4%
Canada5.2%
Netherlands2.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlumpJack Winery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlumpJack Winery audience
#·InterestCategoryAffinity×
01Helene FischerMusic & Radio40.67×
02PizzaExpressFood & Beverages17.82×
03System of a DownMusic & Radio16.39×
04MakitaHome & Garden13.35×
05Mel BrooksMovies & TV12.87×
06Slipknot (band)Music & Radio12.38×
07MegadethMusic & Radio12.25×
08MotörheadMusic & Radio10.22×
09InfoJobsBusiness & Career10.21×
10PanteraMusic & Radio9.97×
11Black SabbathMusic & Radio9.00×
12Kurt CobainMusic & Radio8.49×
13MetalcoreMusic & Radio6.76×
14Thrash metalMusic & Radio5.68×
15The WhoMusic & Radio4.81×
16DeWaltHome & Garden4.80×
17IpercoopShopping2.97×
18Gourmet FoodsFood & Beverages2.00×
19KitchenHome & Garden1.70×
20InnovationBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlumpJack Winery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlumpJack Winery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Quality AwarenessPREMIUM1.43×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlumpJack Winery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Price SensitivityPREMIUM0.86×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for PlumpJack Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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