City Farmhouse Audience in United States
City Farmhouse has an estimated audience of 263,754 people in United States. 71.2% are female, 28.8% are male, average age 37.3. Top regions: Maine, Tennessee, Massachusetts. Top brand affinities: United States Postal Service, Patrick Dempsey, Chandelier, Shabby Fabrics, Sharon Stone.
The average City Farmhouse fan in United States is 37.3 years old, more female, and lives primarily in Maine. The audience is concentrated in Maine, Tennessee, Massachusetts. Top brand affinities include United States Postal Service, Patrick Dempsey, Chandelier, with strongest over-indexing on United States Postal Service (8.83× the country average). Demographically, the City Farmhouse audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 39 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of City Farmhouse fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 37.3 |
| Estimated audience size | 263,754 |
Audience persona
The typical City Farmhouse fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for United States Postal Service.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Maine | 23,969 | 25.37× |
| Tennessee | 7,993 | 1.51× |
| Massachusetts | 2,022 | 0.39× |
| Mississippi | 1,308 | 0.6× |
| Louisiana | 1,163 | 0.34× |
| Arkansas | 1,162 | 0.53× |
| Oklahoma | 1,136 | 0.39× |
| Kentucky | 1,118 | 0.34× |
| Alabama | 1,083 | 0.29× |
| Texas | 1,033 | 0.05× |
| South Carolina | 1,024 | 0.26× |
| Indiana | 998 | 0.21× |
| Idaho | 997 | 0.75× |
| Missouri | 966 | 0.23× |
| New Hampshire | 964 | 0.93× |
| Florida | 959 | 0.05× |
| Iowa | 947 | 0.44× |
| New York | 947 | 0.06× |
| North Carolina | 928 | 0.12× |
| Ohio | 924 | 0.11× |
| Georgia | 920 | 0.11× |
| Michigan | 920 | 0.13× |
| Wisconsin | 915 | 0.23× |
| California | 881 | 0.03× |
| Arizona | 881 | 0.16× |
| Pennsylvania | 877 | 0.1× |
| Connecticut | 870 | 0.33× |
| Nevada | 864 | 0.34× |
| Rhode Island | 859 | 1.02× |
| Washington | 856 | 0.16× |
| Oregon | 853 | 0.28× |
| Utah | 848 | 0.36× |
| Vermont | 845 | 1.82× |
| Virginia | 842 | 0.13× |
| Maryland | 838 | 0.18× |
| New Jersey | 836 | 0.12× |
| Illinois | 823 | 0.09× |
| Minnesota | 817 | 0.22× |
| Colorado | 787 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| United States Postal Service | 8.83× | Business & Career |
| Patrick Dempsey | 25.02× | Movies & TV |
| Chandelier | 20.49× | Home & Garden |
| Shabby Fabrics | 60.83× | Home & Garden |
| Sharon Stone | 18.07× | Movies & TV |
| Planet Fitness | 3.86× | Sports |
| Shabby chic | 12.26× | Home & Garden |
| Cast-iron cookware | 11.01× | Home & Garden |
| Cath Kidston | 14.74× | Fashion & Accessoires |
| Armageddon (1998 film) | 17.11× | Movies & TV |
| Hobby Lobby | 2.85× | Home & Garden |
| Google Maps | 2.59× | Internet & Social Media |
| Do it yourself (DIY) | 2.21× | Home & Garden |
| Castorama | 28.16× | Shopping |
| Kendra Scott | 6.72× | Fashion & Accessoires |
| Celebrity Gossip | 11.94× | News |
| Indeed.com | 2.51× | Business & Career |
| Subway Surfers | 10.58× | Games |
| Vintage clothing | 3.18× | Fashion & Accessoires |
| Kia Sportage | 11.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.72 |
| Quality Awareness | PREMIUM | 2 |
| DIY Mentality | THRILL | 1.99 |
| Luxury Orientation | PREMIUM | 1.72 |
| Creativity | OPEN | 1.45 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| Japan | 10.6% |
| Italy | 7.1% |
See City Farmhouse audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does City Farmhouse have in United States?
City Farmhouse has an estimated audience of 263,754 people in United States, concentrated in Maine and Tennessee.
What is the gender split and age of City Farmhouse fans?
71.2% of City Farmhouse fans are female, 28.8% are male, with an average age of 37.3 years.
Which brands do City Farmhouse fans like most?
City Farmhouse fans show strongest brand affinity for United States Postal Service (8.83×), Patrick Dempsey (25.02×), and Chandelier (20.49×) over the country average.
Where do City Farmhouse fans live in United States?
City Farmhouse fans in United States are most concentrated in Maine (reach 23,969), Tennessee (reach 7,993), and Massachusetts (reach 2,022). These three regions account for the largest share of the active audience.
What other brands do City Farmhouse fans also like?
Beyond City Farmhouse itself, the audience over-indexes on Patrick Dempsey (25.02×), Chandelier (20.49×), Shabby Fabrics (60.83×), and Sharon Stone (18.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for City Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.