Rascasse Audience Intelligence

City Farmhouse Audience in United States

A data profile of the people who buy, follow and care about City Farmhouse in United States — modelled from more than twelve digital signal sources. City Farmhouse has an estimated audience of 263,754 people in United States.

#14000among Topic in United States#1750in Home & Garden

The average City Farmhouse fan in United States is 37.3 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Maine.

Top brand affinities include United States Postal Service, Shabby Fabrics, Shabby chic, with strongest over-indexing on United States Postal Service (21.32× the country average).

Demographically, the City Farmhouse audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City Farmhouse fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for United States Postal Service.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City Farmhouse profile in United States.

Audience size
264K
in United States
Gender
71.2%♀
28.8% male
Age
37.3
average years
Country rank
#51521
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of City Farmhouse fans

71.2% are female, 28.8% are male, average age 37.3.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for City Farmhouse audience in United States
MetricValue
Female71.2%
Male28.8%
Average age37.3
Estimated audience size263,754
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the City Farmhouse audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

37.2%

of the worldwide City Farmhouse audience comes from United States.

Worldwide audience distribution share by country for City Farmhouse
CountryShare
United States37.2%
Japan10.6%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City Farmhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

City Farmhouse fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K20.15×
02Tennessee~50K8.57×
03Vermont<1K1.13×
04New Hampshire~1K1.04×
05Rhode Island<1K1.00×
06New Mexico~1K0.99×
07West Virginia~1K0.99×
08Hawaii~1K0.99×
09Washington, District of Columbia<1K0.99×
10Montana<1K0.99×
11Delaware<1K0.99×
12South Dakota<1K0.99×
13Alaska<1K0.99×
14North Dakota<1K0.99×
15Kansas~2K0.98×
16Nebraska~1K0.98×
17Idaho~1K0.96×
18Mississippi~2K0.94×
19Arkansas~2K0.93×
20Louisiana~3K0.91×
21Oklahoma~3K0.91×
22Nevada~2K0.91×
23Utah~2K0.91×
24Iowa~2K0.91×
25Kentucky~3K0.90×
26Alabama~3K0.89×
27Oregon~3K0.89×
28Connecticut~2K0.89×
29South Carolina~3K0.88×
30Wisconsin~3K0.88×
31Minnesota~3K0.88×
32Indiana~4K0.87×
33Maryland~4K0.87×
34Missouri~4K0.87×
35Arizona~5K0.86×
36Colorado~4K0.86×
37Pennsylvania~8K0.85×
38North Carolina~7K0.85×
39Michigan~6K0.85×
40New Jersey~6K0.85×
41Washington~4K0.85×
42Ohio~7K0.84×
43Georgia~7K0.84×
44Virginia~5K0.84×
45Illinois~7K0.83×
46Florida~10K0.82×
47California~20K0.81×
48Texas~20K0.81×
49New York~10K0.80×
50Massachusetts~4K0.80×
Fig. 06

Affinity by region

Affinity by region — City Farmhouse, United States
0.80×1.00×20.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City Farmhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City Farmhouse audience
#·InterestCategoryAffinity×
01Shabby FabricsHome & Garden137.20×
02Bathroom cabinetHome & Garden34.57×
03Z GallerieArts & Culture31.73×
04United States Postal ServiceBusiness & Career21.32×
05Armageddon (1998 film)Movies & TV20.00×
06Shabby chicHome & Garden15.37×
07Cath KidstonFashion & Accessoires13.75×
08PeanutsLiterature11.71×
09Garden centreHome & Garden11.01×
10Antique shopHome & Garden10.15×
11Unique GiftsShopping6.37×
12Flea marketHome & Garden6.22×
13Weather forecastingHome & Garden5.82×
14QVCMovies & TV5.49×
15FarmhouseTravel & Leisure4.81×
16Hobby LobbyHome & Garden4.12×
17EtsyFashion & Accessoires3.29×
18PinterestInternet & Social Media3.24×
19IKEAHome & Garden3.01×
20Home improvementHome & Garden2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City Farmhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City Farmhouse audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.20×
Family OrientationCONSERVATISM2.23×
DIY MentalityTHRILL2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City Farmhouse audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
SustainabilityBALANCE0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does City Farmhouse have in United States?

City Farmhouse has an estimated audience of 263,754 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of City Farmhouse fans?

71.2% of City Farmhouse fans are female, 28.8% are male, with an average age of 37.3 years.

03

Which brands do City Farmhouse fans like most?

City Farmhouse fans show strongest brand affinity for United States Postal Service (21.32×), Shabby Fabrics (137.2×), and Shabby chic (15.37×) over the country average.

04

Where do City Farmhouse fans live in United States?

City Farmhouse fans in United States are most concentrated in Tennessee (reach ~50K), California (reach ~20K), and Maine (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do City Farmhouse fans also like?

Beyond City Farmhouse itself, the audience over-indexes on Shabby Fabrics (137.2×), Shabby chic (15.37×), Hobby Lobby (4.12×), and Bathroom cabinet (34.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See City Farmhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for City Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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