pucci Audience in United States
pucci has an estimated audience of 489,352 people in United States. 78.1% are female, 21.9% are male, average age 28.2. Top regions: Florida, New York, California.
The average pucci fan in United States is 28.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Demographically, the pucci audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Fashion & Accessoires · Type: Brand
Demographics of pucci fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 28.2 |
| Estimated audience size | 489,352 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 94,903 | 2.86× |
| New York | 65,956 | 2.41× |
| California | 57,518 | 1.07× |
| Texas | 52,925 | 1.26× |
| Georgia | 31,852 | 2.11× |
| Illinois | 28,479 | 1.75× |
| Pennsylvania | 19,402 | 1.18× |
| New Jersey | 17,753 | 1.43× |
| Maryland | 17,147 | 2.04× |
| Michigan | 16,987 | 1.33× |
| North Carolina | 15,595 | 1.06× |
| Ohio | 14,285 | 0.95× |
| Virginia | 12,632 | 1.06× |
| Tennessee | 11,292 | 1.15× |
| Louisiana | 11,241 | 1.78× |
| Massachusetts | 10,736 | 1.11× |
| South Carolina | 9,150 | 1.24× |
| Missouri | 8,687 | 1.1× |
| Wisconsin | 8,671 | 1.18× |
| Alabama | 8,153 | 1.19× |
| Indiana | 7,679 | 0.86× |
| Connecticut | 6,763 | 1.38× |
| Arizona | 6,548 | 0.66× |
| Washington | 6,297 | 0.64× |
| Mississippi | 5,555 | 1.38× |
| Minnesota | 4,420 | 0.63× |
| Nevada | 4,357 | 0.92× |
| Kentucky | 4,280 | 0.7× |
| Colorado | 4,102 | 0.53× |
| Washington, District of Columbia | 3,846 | 2.61× |
| Oregon | 3,556 | 0.63× |
| Oklahoma | 3,255 | 0.6× |
| Arkansas | 3,059 | 0.76× |
| Kansas | 2,195 | 0.57× |
| Utah | 1,819 | 0.42× |
| Iowa | 1,812 | 0.45× |
| Delaware | 1,719 | 1.27× |
| Hawaii | 1,412 | 0.67× |
| Rhode Island | 1,397 | 0.9× |
| Idaho | 1,191 | 0.49× |
| West Virginia | 1,170 | 0.51× |
| Nebraska | 1,108 | 0.45× |
| New Mexico | 1,026 | 0.42× |
| New Hampshire | 945 | 0.49× |
| Maine | 883 | 0.5× |
| Montana | 488 | 0.36× |
| Alaska | 477 | 0.46× |
| Vermont | 449 | 0.52× |
| North Dakota | 369 | 0.37× |
| South Dakota | 349 | 0.31× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.81 |
| Design Affinity | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.59 |
| Quality Awareness | PREMIUM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 26.8% |
| United States | 26.3% |
| Japan | 8.0% |
See pucci audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for pucci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.