A data profile of the people who buy, follow and care about Gucci in Brazil — modelled from more than twelve digital signal sources. Gucci has an estimated audience of 4,030,059 people in Brazil.
The average Gucci fan in Brazil is 40.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Arezzo, Wholesale, Moda Feminina, with strongest over-indexing on Arezzo (1.81× the country average).
Demographically, the Gucci audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Gucci fan in Brazil is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Arezzo.
The key figures that characterise the Gucci profile in Brazil.
73.7% are female, 26.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 40.9 |
| Estimated audience size | 4,030,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Gucci audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 11.9% |
| China | 11.3% |
Where the Gucci audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~90K | 1.32× | |
| 02 | Pernambuco | ~200K | 1.26× | |
| 03 | São Paulo | ~1.5M | 1.25× | |
| 04 | Goiás | ~200K | 1.24× | |
| 05 | Santa Catarina | ~200K | 1.14× | |
| 06 | Rio de Janeiro | ~400K | 1.11× | |
| 07 | Rio Grande do Sul | ~300K | 1.05× | |
| 08 | Paraíba | ~90K | 1.03× | |
| 09 | Paraná | ~300K | 1.01× | |
| 10 | Mato Grosso | ~80K | 1.01× | |
| 11 | Tocantins | ~30K | 1.00× | |
| 12 | Alagoas | ~60K | 0.99× | |
| 13 | Mato Grosso do Sul | ~60K | 0.98× | |
| 14 | Sergipe | ~40K | 0.98× | |
| 15 | Rondônia | ~30K | 0.96× | |
| 16 | Amapá | ~10K | 0.95× | |
| 17 | Pará | ~100K | 0.94× | |
| 18 | Maranhão | ~100K | 0.94× | |
| 19 | Espírito Santo | ~80K | 0.94× | |
| 20 | Piauí | ~50K | 0.93× | |
| 21 | Minas Gerais | ~400K | 0.92× | |
| 22 | Roraima | ~10K | 0.90× | |
| 23 | Bahia | ~200K | 0.89× | |
| 24 | Acre | ~10K | 0.88× | |
| 25 | Amazonas | ~60K | 0.87× | |
| 26 | Ceará | ~200K | 0.86× | |
| 27 | Rio Grande do Norte | ~50K | 0.80× |
The strongest cross-interests of the Gucci audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kérastase | Beauty & Wellness | 2.18× | ||
| 02 | Haute couture | Fashion & Accessoires | 1.91× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 1.84× | ||
| 04 | Arezzo | Travel & Leisure | 1.81× | ||
| 05 | Moda Feminina | Fashion & Accessoires | 1.79× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 1.79× | ||
| 07 | Zara | Shopping | 1.77× | ||
| 08 | Manicure & Pedicure | Beauty & Wellness | 1.73× | ||
| 09 | Vivara | Pets & Animals | 1.71× | ||
| 10 | Nail polish | Beauty & Wellness | 1.67× | ||
| 11 | Skirt | Fashion & Accessoires | 1.66× | ||
| 12 | Wholesale | Fashion & Accessoires | 1.65× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.63× | ||
| 14 | Sandal | Fashion & Accessoires | 1.63× | ||
| 15 | Bikini | Fashion & Accessoires | 1.62× | ||
| 16 | Art jewelry | Fashion & Accessoires | 1.61× | ||
| 17 | Eyebrow | Beauty & Wellness | 1.58× | ||
| 18 | Sephora | Shopping | 1.58× | ||
| 19 | Swimsuit | Fashion & Accessoires | 1.58× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.23× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Risk Appetite | THRILL | 0.71× | |
| Urban Lifestyle | OPEN | 0.78× |
Gucci's target market in Brazil covers an estimated 4,030,059 people, concentrated in São Paulo and Rio de Janeiro.
73.7% of the Gucci audience are female, 26.3% are male, with an average age of 40.9 years.
Gucci fans show strongest brand affinity for Arezzo (1.81×), Wholesale (1.65×), and Moda Feminina (1.79×) over the country average.
Gucci fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gucci itself, the audience over-indexes on Wholesale (1.65×), Moda Feminina (1.79×), Vivara (1.71×), and Costume jewelry (1.84×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gucci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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