Rascasse Audience Intelligence

Residential area Audience in India

A data profile of the people who buy, follow and care about Residential area in India — modelled from more than twelve digital signal sources. Residential area has an estimated audience of 3,124,909 people in India.

#1260among Topic in India#95in Home & Garden

The average Residential area fan in India is 39.4 years old, more male, and lives primarily in Madhya Pradesh.

The audience is concentrated in Madhya Pradesh, Maharashtra, Telangana.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Residential area profile in India.

Audience size
3.1M
in India
Gender
25.5%♀
74.5% male
Age
39.4
average years
Country rank
#1970
Topic in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Residential area fans

25.5% are female, 74.5% are male, average age 39.4.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Residential area audience in India
MetricValue
Female25.5%
Male74.5%
Average age39.4
Estimated audience size3,124,909
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Residential area audience in India
Age bracketShare%
16-1911%
20-2928%
30-3924%
40-4919%
50+18%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Residential area audience comes from India.

Worldwide audience distribution share by country for Residential area
CountryShare
United States17.1%
Japan12.3%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Residential area audience in India is strongest.

Fig. 05

Top regions by affinity

Residential area fans by region: top regions in India
#RegionReachAffinity×
01Madhya Pradesh~300K5.60×
02Telangana~100K3.12×
03Maharashtra~200K1.24×
04Sikkim~2K1.11×
05Tamil Nadu~80K1.08×
06Arunachal Pradesh~2K1.03×
07Nagaland~2K1.01×
08Mizoram~2K1.01×
09Chhattisgarh~20K0.99×
10Manipur~4K0.98×
11Meghalaya~3K0.97×
12Tripura~4K0.94×
13Goa~3K0.94×
14Himachal Pradesh~10K0.89×
15Uttarakhand~10K0.86×
16Assam~30K0.85×
17Punjab (region)~30K0.84×
18Jammu and Kashmir~10K0.84×
19Jharkhand~20K0.82×
20Haryana~30K0.80×
21Karnataka~60K0.78×
22Uttar Pradesh~100K0.76×
23Kerala~40K0.75×
24Gujarat~60K0.74×
25Odisha~20K0.74×
26Andhra Pradesh~30K0.73×
27Rajasthan~50K0.65×
28Bihar~40K0.65×
29West Bengal~60K0.60×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in India

See Residential area audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Residential area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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