Rascasse Audience Intelligence

Kleine Zeitung Audience in Germany

A data profile of the people who buy, follow and care about Kleine Zeitung in Germany — modelled from more than twelve digital signal sources. Kleine Zeitung has an estimated audience of 497,451 people in Germany.

#67among Newspaper in Germany#399among Website / Newspaper / Magazine in Germany#142in News

The average Kleine Zeitung fan in Germany is 45.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Roland Kaiser, Müller (company), Breaking news, with strongest over-indexing on Roland Kaiser (4.45× the country average).

Demographically, the Kleine Zeitung audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kleine Zeitung fan in Germany is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kleine Zeitung profile in Germany.

Audience size
497K
in Germany
Gender
42.8%♀
57.2% male
Age
45.7
average years
Country rank
#11794
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kleine Zeitung

42.8% are female, 57.2% are male, average age 45.7.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Kleine Zeitung audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age45.7
Estimated audience size497,451
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Kleine Zeitung audience in Germany
Age bracketShare%
16-194%
20-2913%
30-3922%
40-4931%
50+29%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Kleine Zeitung audience comes from Germany.

Worldwide audience distribution share by country for Kleine Zeitung
CountryShare
Austria85.7%
Germany7.5%
Italy1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kleine Zeitung audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kleine Zeitung fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K3.13×
02Baden-Württemberg~100K1.72×
03Hessen~60K1.48×
04Hamburg~10K1.20×
05Berlin~20K0.99×
06Schleswig-Holstein~20K0.99×
07Nordrhein-Westfalen~100K0.96×
08Brandenburg~10K0.91×
09Sachsen~20K0.86×
10Bremen~3K0.75×
11Saarland~4K0.73×
12Rheinland-Pfalz~20K0.70×
13Mecklenburg-Vorpommern~7K0.69×
14Sachsen-Anhalt~9K0.66×
15Niedersachsen~30K0.64×
16Thüringen~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Kleine Zeitung, Germany
0.64×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kleine Zeitung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kleine Zeitung audience
#·InterestCategoryAffinity×
01Roland KaiserMusic & Radio4.45×
02Udo JürgensMusic & Radio4.45×
03Matthias ReimMusic & Radio4.45×
04Maite KellyMusic & Radio4.45×
05Florian SilbereisenMusic & Radio2.96×
06Breaking newsMovies & TV2.90×
07RTL TelevisionMovies & TV2.85×
08NewspapersLiterature2.84×
09Let's Dance (German TV series)Movies & TV2.65×
10Müller (company)Food & Beverages2.34×
11Schlager musicMusic & Radio2.33×
12Helene FischerMusic & Radio2.22×
13SparkasseBusiness & Career2.11×
14CHECK24Business & Career2.02×
15Obi (store)Shopping1.94×
16ZDFMovies & TV1.93×
17NatureHome & Garden1.85×
18BildNews1.72×
19TagesschauMovies & TV1.70×
20LidlShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kleine Zeitung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kleine Zeitung audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
Need for SecurityCONSERVATISM1.36×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kleine Zeitung audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Luxury OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kleine Zeitung have in Germany?

Kleine Zeitung has an estimated audience of 497,451 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Kleine Zeitung fans?

42.8% of Kleine Zeitung fans are female, 57.2% are male, with an average age of 45.7 years.

03

Which brands do Kleine Zeitung fans like most?

Kleine Zeitung fans show strongest brand affinity for Roland Kaiser (4.45×), Müller (company) (2.34×), and Breaking news (2.9×) over the country average.

04

Where do Kleine Zeitung fans live in Germany?

Kleine Zeitung fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kleine Zeitung fans also like?

Beyond Kleine Zeitung itself, the audience over-indexes on Müller (company) (2.34×), Breaking news (2.9×), Obi (store) (1.94×), and Bild (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Kleine Zeitung audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kleine Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →