Kleine Zeitung Audience in Germany
Kleine Zeitung has an estimated audience of 501,853 people in Germany. 42.8% are female, 57.2% are male, average age 45.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Goes, Home Office, Saving, Time (magazine).
The average Kleine Zeitung fan in Germany is 45.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.81× the country average). Demographically, the Kleine Zeitung audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Kleine Zeitung fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 45.7 |
| Estimated audience size | 501,853 |
Audience persona
The typical Kleine Zeitung fan in Germany is more male, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 261,193 | 3.24× |
| Baden-Württemberg | 117,242 | 1.71× |
| Nordrhein-Westfalen | 107,814 | 0.98× |
| Hessen | 59,939 | 1.57× |
| Niedersachsen | 28,988 | 0.59× |
| Berlin | 23,074 | 1.03× |
| Sachsen | 21,390 | 0.87× |
| Schleswig-Holstein | 18,656 | 1.04× |
| Rheinland-Pfalz | 15,637 | 0.62× |
| Brandenburg | 14,374 | 0.92× |
| Hamburg | 12,912 | 1.14× |
| Sachsen-Anhalt | 6,690 | 0.51× |
| Thüringen | 5,323 | 0.42× |
| Mecklenburg-Vorpommern | 4,747 | 0.5× |
| Saarland | 2,559 | 0.42× |
| Bremen | 1,924 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.81× | Shopping |
| Goes | 1.98× | Travel & Leisure |
| Home Office | 2.21× | Business & Career |
| Saving | 2.09× | Business & Career |
| Time (magazine) | 2.63× | News |
| Jack White | 1.92× | Movies & TV |
| Stradivarius | 1.54× | Shopping |
| Chalkidiki | 2.91× | Travel & Leisure |
| Este, Veneto | 1.57× | Travel & Leisure |
| Esra Erol | 3.09× | Movies & TV |
| Oliver Kahn | 1.8× | Sports |
| Emperor Entertainment Group | 1.73× | Business & Career |
| Vijesti.ba | 1.87× | News |
| Competitive dance | 2.33× | Sports |
| Coworking | 1.64× | Business & Career |
| New Era (Namibia) | 1.74× | News |
| Brunello Cucinelli | 1.87× | Fashion & Accessoires |
| Information sensitivity | 2.1× | Technology & Electronics |
| Michel Houellebecq | 4.45× | Literature |
| The Equalizer | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Sports Activity | POWER | 1.02 |
| Pet Ownership | JOY | 0.97 |
| Indulgence | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 86.1% |
| Germany | 7.4% |
| Italy | 1.3% |
See Kleine Zeitung audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Kleine Zeitung have in Germany?
Kleine Zeitung has an estimated audience of 501,853 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Kleine Zeitung fans?
42.8% of Kleine Zeitung fans are female, 57.2% are male, with an average age of 45.7 years.
Which brands do Kleine Zeitung fans like most?
Kleine Zeitung fans show strongest brand affinity for Rossmann (1.81×), Goes (1.98×), and Home Office (2.21×) over the country average.
Where do Kleine Zeitung fans live in Germany?
Kleine Zeitung fans in Germany are most concentrated in Bayern (reach 261,193), Baden-Württemberg (reach 117,242), and Nordrhein-Westfalen (reach 107,814). These three regions account for the largest share of the active audience.
What other brands do Kleine Zeitung fans also like?
Beyond Kleine Zeitung itself, the audience over-indexes on Goes (1.98×), Home Office (2.21×), Saving (2.09×), and Time (magazine) (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kleine Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.