Rascasse Audience Intelligence

Mehndi Audience in Germany

A data profile of the people who buy, follow and care about Mehndi in Germany — modelled from more than twelve digital signal sources. Mehndi has an estimated audience of 345,828 people in Germany.

#5718among Topic in Germany#740in Fashion & Accessoires

The average Mehndi fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Persepolis F.C., Passive income, Discount card, with strongest over-indexing on Persepolis F.C. (43.58× the country average).

Demographically, the Mehndi audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mehndi fan in Germany is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Persepolis F.C..

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mehndi profile in Germany.

Audience size
346K
in Germany
Gender
75.1%♀
24.9% male
Age
36.0
average years
Country rank
#15657
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mehndi fans

75.1% are female, 24.9% are male, average age 36.0.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Mehndi audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age36.0
Estimated audience size345,828
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Mehndi audience in Germany
Age bracketShare%
16-1922%
20-2928%
30-3922%
40-4916%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Mehndi audience comes from Germany.

Worldwide audience distribution share by country for Mehndi
CountryShare
India40.3%
United States11.3%
Pakistan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mehndi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mehndi fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.94×
02Hamburg~10K1.74×
03Berlin~20K1.27×
04Bremen~3K1.02×
05Nordrhein-Westfalen~80K1.00×
06Baden-Württemberg~50K0.98×
07Sachsen~20K0.96×
08Saarland~4K0.95×
09Bayern~50K0.94×
10Schleswig-Holstein~10K0.90×
11Rheinland-Pfalz~20K0.88×
12Thüringen~8K0.87×
13Brandenburg~9K0.84×
14Sachsen-Anhalt~7K0.83×
15Mecklenburg-Vorpommern~5K0.83×
16Niedersachsen~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Mehndi, Germany
0.75×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mehndi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mehndi audience
#·InterestCategoryAffinity×
01Persepolis F.C.Sports43.58×
02John McEnroeSports22.48×
03Passive incomeBusiness & Career20.00×
04Dead Poets SocietyMovies & TV20.00×
05Kaya ScodelarioMovies & TV20.00×
06Ghana national football teamSports20.00×
07Ethiopian AirlinesTravel & Leisure19.85×
08Carlo AncelottiSports19.15×
09Discount cardShopping18.94×
10Milla JovovichMovies & TV14.07×
11Burj KhalifaTravel & Leisure12.41×
12FlipkartShopping12.35×
13US Open (tennis)Sports12.20×
14Modest FashionFashion & Accessoires10.95×
15Alexander ZverevSports5.71×
16Boris BeckerSports5.54×
17Gina TricotFashion & Accessoires5.15×
18TipicoGames5.12×
19PandoraFashion & Accessoires4.91×
20ManicureBeauty & Wellness4.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mehndi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mehndi audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.95×
Career OrientationPOWER1.89×
Urban LifestyleOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mehndi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Pet OwnershipJOY0.83×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mehndi have in Germany?

Mehndi has an estimated audience of 345,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mehndi fans?

75.1% of Mehndi fans are female, 24.9% are male, with an average age of 36.0 years.

03

Which brands do Mehndi fans like most?

Mehndi fans show strongest brand affinity for Persepolis F.C. (43.58×), Passive income (20×), and Discount card (18.94×) over the country average.

04

Where do Mehndi fans live in Germany?

Mehndi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mehndi fans also like?

Beyond Mehndi itself, the audience over-indexes on Passive income (20×), Discount card (18.94×), Dead Poets Society (20×), and Kaya Scodelario (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Mehndi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mehndi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →