Mehndi Audience in Germany
Mehndi has an estimated audience of 345,828 people in Germany. 75.1% are female, 24.9% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Rossmann, Corfu (regional unit), Gil Ofarim, Progressive rock, Este, Veneto.
The average Mehndi fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Rossmann, Corfu (regional unit), Gil Ofarim, with strongest over-indexing on Rossmann (2.12× the country average). Demographically, the Mehndi audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Mehndi fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 36.0 |
| Estimated audience size | 345,828 |
Audience persona
The typical Mehndi fan in Germany is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,709 | 1.04× |
| Hessen | 57,933 | 2.2× |
| Bayern | 52,782 | 0.95× |
| Baden-Württemberg | 48,544 | 1.03× |
| Niedersachsen | 22,605 | 0.67× |
| Berlin | 21,464 | 1.39× |
| Sachsen | 16,732 | 0.99× |
| Hamburg | 14,978 | 1.92× |
| Rheinland-Pfalz | 13,515 | 0.78× |
| Schleswig-Holstein | 10,798 | 0.87× |
| Brandenburg | 7,469 | 0.7× |
| Thüringen | 6,443 | 0.73× |
| Sachsen-Anhalt | 5,594 | 0.62× |
| Saarland | 3,316 | 0.78× |
| Mecklenburg-Vorpommern | 2,835 | 0.43× |
| Bremen | 2,684 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.12× | Shopping |
| Corfu (regional unit) | 5.67× | Travel & Leisure |
| Gil Ofarim | 2.17× | Music & Radio |
| Progressive rock | 2.44× | Music & Radio |
| Este, Veneto | 3.74× | Travel & Leisure |
| CAC 40 | 2.07× | Business & Career |
| Artistic inspiration | 1.73× | Arts & Culture |
| Cachorro | 4.82× | Pets & Animals |
| MS Mode | 7.5× | Fashion & Accessoires |
| Commercial mortgage | 2.1× | Business & Career |
| Kodi (software) | 2.87× | Technology & Electronics |
| Eminönü | 16.79× | Travel & Leisure |
| Natural rubber | 2.13× | Cars & Mobility |
| Mülheim | 3.24× | Travel & Leisure |
| Handmade Gifts | 1.83× | Kids & Family |
| Kouign-amann | 7.74× | Food & Beverages |
| Mothercare | 1.53× | Kids & Family |
| Ipekyol | 3.11× | Shopping |
| Journey to the West (2011 TV series) | 11.88× | Movies & TV |
| Home Delivery | 1.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 7.86 |
| Design Affinity | PREMIUM | 1.76 |
| Family Orientation | CONSERVATISM | 1.74 |
| Urban Lifestyle | OPEN | 1.69 |
| Creativity | OPEN | 1.52 |
| Individualism | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 40.3% |
| United States | 11.3% |
| Pakistan | 5.3% |
See Mehndi audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mehndi have in Germany?
Mehndi has an estimated audience of 345,828 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Mehndi fans?
75.1% of Mehndi fans are female, 24.9% are male, with an average age of 36.0 years.
Which brands do Mehndi fans like most?
Mehndi fans show strongest brand affinity for Rossmann (2.12×), Corfu (regional unit) (5.67×), and Gil Ofarim (2.17×) over the country average.
Where do Mehndi fans live in Germany?
Mehndi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,709), Hessen (reach 57,933), and Bayern (reach 52,782). These three regions account for the largest share of the active audience.
What other brands do Mehndi fans also like?
Beyond Mehndi itself, the audience over-indexes on Corfu (regional unit) (5.67×), Gil Ofarim (2.17×), Progressive rock (2.44×), and Este, Veneto (3.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mehndi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.