Hospitality Audience in Germany
Hospitality has an estimated audience of 1,332,948 people in Germany. 56.2% are female, 43.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Hospitality fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Hospitality audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Hospitality fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.4 |
| Estimated audience size | 1,332,948 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 298,260 | 1.02× |
| Bayern | 275,153 | 1.28× |
| Baden-Württemberg | 207,899 | 1.14× |
| Hessen | 148,034 | 1.46× |
| Niedersachsen | 108,583 | 0.84× |
| Berlin | 108,436 | 1.82× |
| Rheinland-Pfalz | 70,576 | 1.06× |
| Sachsen | 56,421 | 0.86× |
| Hamburg | 44,333 | 1.47× |
| Brandenburg | 30,625 | 0.74× |
| Thüringen | 23,895 | 0.7× |
| Schleswig-Holstein | 23,171 | 0.48× |
| Sachsen-Anhalt | 19,979 | 0.58× |
| Mecklenburg-Vorpommern | 17,707 | 0.7× |
| Saarland | 13,840 | 0.85× |
| Bremen | 11,340 | 0.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.36 |
| Quality Awareness | PREMIUM | 1.84 |
| Indulgence | JOY | 1.83 |
| Sustainability | BALANCE | 1.61 |
| Travelling | THRILL | 1.56 |
| Convenience Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 6.7% |
| Italy | 6.0% |
See Hospitality audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hospitality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.